oilman.ca
I Must Not Understand The New Math
http://www.oilman.ca/sem/i-must-not-understand-the-new-math
Recommended by 4 out of 5 people that recommend things. I Must Not Understand The New Math. Posted on July 16, 2009. By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math…. 100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue. 500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue. Last time I checked $500K was better than $400K right? Has the math changed? Read more about this on FootwearGeek. Todd –...
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