china.cowan.com

cowan.com

natures own - packaging design - sydney

http://cowan.com/work/natures-own

In this market shoppers search out efficacy and shop large ranges for very specific products. The brand needed to reflect the science with an architecture that's easy to shop. The design is inspired by nature and offers reassurance that these products genuinely work. The architecture creates clear navigation across hundreds of packs and often extremely small formats. The identity offers flexibility for simple application off-pack. More work from cowan sydney. Follow cowan on social media.

cowan.com

bell tea - packaging design - sydney

http://cowan.com/work/bell-tea

Ringing in a new generation for tea drinkers. Bell Tea is New Zealand’s oldest tea company and has been an important part of Kiwi life. This same sense of pride wasn’t captured in the brand’s packaging that was also become more fragmented through an increasing portfolio. Furthermore competition was hotting up with more imported products and innovations hitting the shelves. More work from cowan sydney. Follow cowan on social media.

cowan.com

ho chi minh city - cowan

http://cowan.com/office/ho-chi-minh-city

Ho chi minh city. Floor 16, bitexco building. 19-25 nguyen hue street, district 1. Ho chi minh city vietnam. Uyen pham - account director. Follow cowan on social media.

cowan.com

coke zero - packaging design - sydney

http://cowan.com/work/coke-zero

Originally launched in the U.S. with a white design, Coca-Cola then decided to launch Zero into the Australian market. The target shopper was males wanting a full flavour offer. At Cowan, we think globally and act locally. We understand brands and shoppers. To make this brand effective and relevant for Australia, we recommended to make it black. We knew that males would respond well to it and that shoppers believe strength of colour equates to strength of taste. More work from cowan sydney.

cowan.com

cowan - packaging & brand design

http://cowan.com/news/branding-simple

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maxi nutrition - packaging design - london

http://cowan.com/work/maxi-nutrition

An established market leader, Maximuscle wanted to develop a brand that was ‘for life’ and not just bodybuilding. Partnering with the GSK team, we delivered a redesign which vastly improved education and shopper navigation. This simplified a confusing category. We also recommended changing the brand name from MaxiMuscle to MaxiNutrition. More work from cowan. Follow cowan on social media.

cowan.com

babyfit - packaging design - shanghai

http://cowan.com/work/babyfit

The diaper category in China is highly competitive with multiple brands attempting to communicate an array of different functions, often resulting in shopper confusion at the isle. Our opportunity was to simplify brand choice. The new design has significantly improved shelf stand out and shopper navigation within the range, elevating Babyfit’s positioning within the category. More work from cowan. Follow cowan on social media.

cowan.com

ribena - packaging design - london

http://cowan.com/work/ribena

Simple, engaging and impactful. Cowan has created a brand identity and range design for Ribena that allows for greater unification and equity transfer across its portfolio and will help accelerate the brand's global growth ambitions. Ribena’s new identity brings its product story to life in an engaging and impactful way on pack that is delightfully simple to shop. The trade reaction to the new pack designs launched exclusively in SE Asia this Summer has been very positive indeed. More work from cowan.

cowan.com

shanghai - cowan

http://cowan.com/office/shanghai

5th floor, 349 middle jiangxi rd. Huangpu district, shanghai. 86 21 5406 0957. Ada xu - account director. Work from cowan shanghai. Follow cowan on social media.

cowansingapore.com

work - cowan

http://www.cowansingapore.com/work

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