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High Growth Firms Spend Limited Budgets Differently From Lower Growth Peers | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/10/16/high-growth-firms-spend-limited-budgets-differently-from-lower-growth-peers
A Moment Of Clarity. High Growth Firms Spend Limited Budgets Differently From Lower Growth Peers. Just read a study that shows that high growth firms in professional services categories invested in marketing activities very differently from their lagging peers. Here’s how it breaks down:. High Growth Firms put more emphasis on:. Building awareness through advertising and PR. Lead generation through channels such as direct mail, cold calls, trade shows and newsletters. Low Growth Firms were more likely to:.
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Do you serve on a board? Know someone who does? | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/09/10/do-you-serve-on-a-board-know-someone-who-does
A Moment Of Clarity. Do you serve on a board? Know someone who does? My friend, Scott Ingram has dreamed up something of enormous value to those of us who participate or lead membership organizations (boards, non profits, corporations, etc.). It’s called the Membership Organization Leadership Series. The most common challenges of membership driven organizations (like Associations, Chambers, Civic Organizations, Networking Groups, etc.) are nearly universal:. How do we grow our membership? You are comment...
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A Moment Of Clarity | Your Marketing Swiss Army Knife | Page 2
https://petemonfre.wordpress.com/page/2
A Moment Of Clarity. Pay for Performance. Bring it on if you dare. Tags: austin b2b marketing. Over the years I’ve been a big proponent of pay for performance when it comes to engaging clients as a marketing firm. What could be better? Clients love the concept because both parties have skin in the game and we get paid according to how effective our work is. The assumption is that we’ll do better work, go the extra mile and deeply care about the client’s success. Everybody’s happy. The client and agency n...
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Adoption Rocks! A Musical Celebration | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/11/02/adoption-rocks-a-musical-celebration
A Moment Of Clarity. To celebrate International Adoption Month, The Long Center for the Performing Arts has scheduled a benefit concert and celebration called Adoption Rocks! It’s a benefit for The Gladney Center,. A Texas organization that’s been providing adoption services. For over 100 years. If you haven’t seen it yet, this YouTube makes a great case for supporting the event. Tickets are $100 apiece, $50 of which is tax-deductible. There’s also a silent auction and a cash bar. Feed for this Entry.
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Do your customers trust you? | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/09/08/do-your-customers-trust-you
A Moment Of Clarity. Do your customers trust you? I’m reading a very good book that hits the nail on the head when it comes to the sea change that is happening in marketing. “Trust Agents” is a NY Times Best Seller written by Chris Brogan and Julian Smith that lays it out clearly and if you plan on being in business five years from now you better pay attention. People are tired of you shouting how good you are or your widgets and interrupting them. Media fragmentation and info overload overwhelms them.
petemonfre.wordpress.com
My Dad | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/10/14/my-dad
A Moment Of Clarity. For my regular readers, this post may be a bit unusual. But, for me, it is right on topic since much of what I know about business and what I share here originated from my dad. Allow me to indulge you with the tale of the Air Force vet, turned pilot, turned rodeo rider, turned computer whiz, turned electronics manufacturer, turned cabinet maker. My dad still lives in Casper, Wyoming in a house he built at the base of 5K foot Casper Mountain (the third house he build for his family)&#...
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Coffee, laptops, wi fi, Starbucks and marketing | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/08/26/coffee-laptops-wi-fi-starbucks-and-marketing
A Moment Of Clarity. Coffee, laptops, wi fi, Starbucks and marketing. I’m sitting in a Starbucks right now typing this on my laptop sucking their electricity, using their wi-fi, taking up a seat and consuming a beverage. I’m the worst human being in the history of the world. I’m a freeloader. A mooch. A squatter. A parasite. A burden. Granted, I am there about once a week working with my coaching clients. Sometimes I scarf down stuff. Sometimes not. I use the wi-fi very little. However, I...But here̵...
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Hail to the Spammer in Chief: Where Obama Went Wrong | A Moment Of Clarity
https://petemonfre.wordpress.com/2009/08/25/hail-to-the-spammer-in-chief-where-obama-went-wrong
A Moment Of Clarity. Hail to the Spammer in Chief: Where Obama Went Wrong. CORNYN: The Republican senator from Texas alleged that the administration was using the e-tip box to collect names. The White House denied the claim. White House senior adviser David Axelrod sent an e-mail touting the administration’s embattled health-care-reform plan to thousands of people who apparently hadn’t asked to be contacted. Was it an innocent mistake on the part of the administration? 8220;The [administration] has becom...
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pmonfre | A Moment Of Clarity
https://petemonfre.wordpress.com/author/pmonfre
A Moment Of Clarity. This Blog Has Moved! If you’ve been reading my blog for a while or have just stumbled on my sporadic flashes of brilliance, you’ll want to Click Here. To visit the new site. You’ll still get the same, no nonsense, behind the scenes marketing advice but it will be much easier to read and packed with more value. Going to blogs is so 2004! I won’t be updating this blog any more. So you’ll want to visit http:/ www.claritymarketingsupport.com. It’s a benefit for The Gladney Center,. Seati...
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