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Communications Insight

Exploring (Technology) Marketing and Communications. Friday, October 10, 2008. I've been wanting to post on branding- Business Week. Just came out with it's annual Top 100 Brands story. But it just doesn't seem relevant somehow! What are the business objectives? What is a "must have" program, not a nice to have? What's the target audience and how do I reach them in the most efficient manner? What story do I have to tell and how do I make it relevant in today's world? Posted by Julie McHenry. I've been an...

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Communications Insight | communicationsinsight.blogspot.com Reviews
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Exploring (Technology) Marketing and Communications. Friday, October 10, 2008. I've been wanting to post on branding- Business Week. Just came out with it's annual Top 100 Brands story. But it just doesn't seem relevant somehow! What are the business objectives? What is a must have program, not a nice to have? What's the target audience and how do I reach them in the most efficient manner? What story do I have to tell and how do I make it relevant in today's world? Posted by Julie McHenry. I've been an...
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Communications Insight | communicationsinsight.blogspot.com Reviews

https://communicationsinsight.blogspot.com

Exploring (Technology) Marketing and Communications. Friday, October 10, 2008. I've been wanting to post on branding- Business Week. Just came out with it's annual Top 100 Brands story. But it just doesn't seem relevant somehow! What are the business objectives? What is a "must have" program, not a nice to have? What's the target audience and how do I reach them in the most efficient manner? What story do I have to tell and how do I make it relevant in today's world? Posted by Julie McHenry. I've been an...

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Communications Insight: 07/08/08

http://www.communicationsinsight.blogspot.com/2008_07_08_archive.html

Exploring (Technology) Marketing and Communications. Tuesday, July 08, 2008. The Best Corporate Reputations? A private consultancy dedicated to corporate reputation management, has just published its 2008 Global Pulse Report. Which attempts to measure corporate reputations. A synopsis of the U.S. study is available for download at the Institutes's. Of the 150 U.S. companies measured, are you surprised that Google. At #3, etc. But, oddly enough, of the tech companies, fading brands such as Xerox. The repo...

2

Communications Insight: They Have All the Answers

http://www.communicationsinsight.blogspot.com/2008/05/they-have-all-answers.html

Exploring (Technology) Marketing and Communications. Tuesday, May 20, 2008. They Have All the Answers. What "they" am I talking about here? The customers. That's who. I was talking with Anu Sanghvi. One of the very smart product managers at my client, PayCycle. We were discussing a new service enhancement that she's working on bringing to market; talking about features, benefits, pros and cons. I was asking her "why? Why did you decide to do that? Why did you make that decision? Aha, yes. So true.

3

Communications Insight: 06/17/08

http://www.communicationsinsight.blogspot.com/2008_06_17_archive.html

Exploring (Technology) Marketing and Communications. Tuesday, June 17, 2008. How One CEO Facebooked His Company" in his Fortune. Column "Fast Forward" by senior editor David Kirkpatrick. What these companies are not recognizing is that even if they don't believe their products or services are impacted by the digital web, their customers are being impacted and their competitors know this. Posted by Julie McHenry. And generalize to their own interview preparation? 2 Know your stats. Get an refresh on k...

4

Communications Insight: The Go Game--Team Building

http://www.communicationsinsight.blogspot.com/2008/07/go-game-team-building.html

Exploring (Technology) Marketing and Communications. Sunday, July 20, 2008. The Go Game- Team Building. Last Friday I had the immense pleasure of participating in a team-building exercise with one of my clients. Typically, I'm a little leery of these adventures. Too many times the experience tries too hard to force people into interactions and the whole affairs ends up being more awkward than productive. We split into three teams and played for about two hours using the University Avenue area of Palo Alto.

5

Communications Insight: The Bonesetter's Daughter from SF Opera

http://www.communicationsinsight.blogspot.com/2008/09/bonesetters-daughter-from-sf-opera.html

Exploring (Technology) Marketing and Communications. Sunday, September 28, 2008. The Bonesetter's Daughter from SF Opera. I generally don't like to veer too much into personal likes/dislikes on this blog but I just saw an amazing opera from the San Francisco Opera company. This year we are so lucky to have the World Premiere of Amy Tan's. What the SF Chronicle opera reviewer had to say. I think this is an opera that any music and/or theater lover will become totally immersed in. Unfortunately there a...

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Communications Insight

Exploring (Technology) Marketing and Communications. Friday, October 10, 2008. I've been wanting to post on branding- Business Week. Just came out with it's annual Top 100 Brands story. But it just doesn't seem relevant somehow! What are the business objectives? What is a "must have" program, not a nice to have? What's the target audience and how do I reach them in the most efficient manner? What story do I have to tell and how do I make it relevant in today's world? Posted by Julie McHenry. I've been an...

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Communications Insight | Exploring (Technology) Marketing & Communications

Exploring (Technology) Marketing and Communications. Client & Case Studies. Book Julie to speak. How Well Do You Know Your Customer? 8220;Pivot” word for 2012. Analyst Relations: Still Fundamental for Enterprise Software. How Well Do You Know Your Customer? October 23rd, 2012 · Communications Strategy. When I begin work with a client, we always start from the beginning and this entails data gathering. And, very often, this proves to not be the case. Most often, at the conclusion of the audit, my clie...

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