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extrovertic: August 2011

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Wednesday, August 31, 2011. It's a Billboard. It's a Store. It's Brilliant. I was looking at this year's Cannes Lion award winners and was struck by one idea so simple, innovative, and transformational, it's no wonder it won the Grand Prix. Tesco, a leading supermarket and general merchandise store just about everywhere but here in the U.S., wanted to increase its share in South Korea (where the brand is called HomePlus and is ranked number 2), but without investing in real estate. What we have here is a...

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extrovertic: September 2011

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Thursday, September 8, 2011. My 9/11 Began On 9/10. I don't know if it's a symptom of the mass post-traumatic disorder we all experienced after 9/11, or if it's simply because each decade becomes proportionately smaller as we age, but for me, the past decade flew by like no other. Just as it does for many people, 9/11 feels, to me, like much more recent history. But my personal 9/11 odyssey began not on that day, but the day before. At 6:00 pm, to be exact. Suddenly, a client who we had never met before ...

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extrovertic: October 2012

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Tuesday, October 23, 2012. Visit our new blog Thought Bolts - blog.extrovertic.com. Our blog Intro to Extro has closed. Please continue to follow our updates on our new blog Thought Bolts. Thank you for letting us share,. Subscribe to: Posts (Atom). New York, NY. View my complete profile. Visit our new blog Thought Bolts - blog.extroverti. There was an error in this gadget. Other Blogs We Like. 8220;Brite” $60 Million Day for Eventbrite. 21014 SOTU Speech Word Cloud.

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extrovertic: April 2012

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Thursday, April 19, 2012. 2 concerts and a plate of bones. Whether it was poor timing or some inner party animal instinct, I managed to lock myself into two consecutive nights of concerts. Both bands would feature loud guitars, a healthy dose of ‘80s-style synthesizers, pulsing bass lines, and did I mention loud guitars? Yet, they’re different. Bands are quite unalike, yet each has qualified as ‘kickass’ in my opinion. We had spare tickets to these shows and offered them to friends. No takers. You see, I...

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extrovertic: December 2011

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Monday, December 19, 2011. We Need Holiday Parties. The annual holiday party is a curious rite of passage for just about any agency. It’s an obligatory ritual that’s squeezed in among the hustle-bustle of many year-end activities: financial reports, evaluations, and finishing up OPDP. Submissions before the holiday break. Have a good time. That is the only agenda: to have a good time. To happen in real life. Extrovertic holiday parties—yes, we have more than one! 8212;have much to live up to. It&#821...

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extrovertic: February 2012

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Monday, February 27, 2012. Mobilized in the course of two days. Twitter posted a justification for its. Tweets on a Thursday. By Friday, the Twitter blackout had been organized by members of the Twittersphere. The organization and implementation of a global shutdown of one of the Web’s most highly trafficked sites occurred in less time than it takes to. I think that’s pretty amazing. So what does that mean for a creative like me? When it comes to healthcare advertising, it is often difficult to use the s...

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extrovertic: The Illuminating Power of Compassion

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Wednesday, July 18, 2012. The Illuminating Power of Compassion. 8220;He who knows the customer best, wins.”. That’s what one of the best planners in the business, Nat Puccio. Once told me when I started in DTC. Now, years later, I feel that knowing the customer is necessary, but is insufficient to win the hearts and minds of healthcare consumers. Instead, I now believe that, “He who has the most compassion for the customer, wins.”. The panicked call from a patient at 6:30 am when she reads the hotel invo...

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extrovertic: Marketing Insights of the Grateful Dead

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Tuesday, July 3, 2012. Marketing Insights of the Grateful Dead. One of the more beachable business books I’ve read is “ Marketing Lessons from the Grateful Dead. What every business can learn from the most iconic brand in history. 8221; by David Meerman Scott. 1 Be on the lookout for new business models. Pioneered a multitude of new business practices. Unlike other bands that relied heavily on selling records, the Grateful Dead made their money primarily from concerts and merchandise. Being a prime examp...

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extrovertic: Marketing the Holocaust

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Monday, July 9, 2012. As a crew of self-professed healthcare marketing junkies, we know we have a triple challenge to:. Encourage people to take action. Like the rest of the extroverts at our agency, I don’t back down from a challenge. But when I took on marketing to 3. Survivors in Boston, I thought I might have met my match. You see, in 2009, my wife, friends, and I started a support group in Boston for Holocaust survivors’ grandchildren (3. Generation) called Boston 3G. Marketing was my task. Marketin...

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extrovertic: Marketing Drivers Are Changing, How About Your Metrics?

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Wednesday, July 11, 2012. Marketing Drivers Are Changing, How About Your Metrics? Good planning focuses resources on the key elements that drive. Product choice. If sales are dependent on patient requests, then we like to say Brand X is a patient-driven. We can measure patient requests for a brand. Then we drill down a little deeper and consider: What is getting in the way of patient requests? Awareness of the condition? Awareness of a potential solution? We can measure awareness issues. Relying on, and.