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Content MattersOccasional ruminations on the convergence of content and technology.
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Occasional ruminations on the convergence of content and technology.
http://www.contentmatters.info/
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Content Matters | contentmatters.info Reviews
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Occasional ruminations on the convergence of content and technology.
contentmatters.info
Content Matters
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50 Content Companies That Matter. Ten Best Financial Blogs. June 10, 2015. Apple Music - the Spotify Accelerator. Was finally announced this week at WWDC. For months (years) wed been hearing that Apple was ready to launch its Spotify killer. But, will Apple Music be a big threat to Spotify, Pandora and other streaming services? Remember when Apple launched Genius as the Pandora Killer? What might the impact of Apple Music be? Grow the audience for streaming music beyond the tech-savvy market. So now, App...
Content Matters:
http://www.contentmatters.info/content_matters/2015/05/index.html
50 Content Companies That Matter. Ten Best Financial Blogs. Laquo; April 2015. June 2015 ». May 27, 2015. 20 Years In, Personalization Still Fails to Deliver Data's Holy Grail. From the earliest days of the Internet, personalization was viewed as the holy grail. Sites like My Yahoo quickly allowed users to personalize their web experience and it felt good for a while. . As the father of a HS sophomore, Ive started to plan a few summer college visits. Our goal was to pick a few cities and plan visits ...
Content Matters:
http://www.contentmatters.info/content_matters/2014/03/index.html
50 Content Companies That Matter. Ten Best Financial Blogs. Laquo; December 2013. April 2014 ». March 27, 2014. With Office for iPad, Microsoft Aims to Drive Its Cloud Services. The long-awaited Office for iPad was launched today. Office for iPad is clearly aimed at driving users to adopt Microsoft’s cloud-based tools. It’s fine as a document reader, but to edit or create documents requires a $99.99 per year Office 365 subscription. The big winner here is Apple. On March 27, 2014 in Mobile. How Radio Sha...
Content Matters: Advertising
http://www.contentmatters.info/content_matters/advertising
50 Content Companies That Matter. Ten Best Financial Blogs. December 05, 2011. Mad Men 2011 aka digital ignorance redux. I’m looking forward to a new show that’s targeted to hit the small screen (in whatever form it may be) in the year 2041 - Mad Men 2011. The premise sounds pretty cool they flash back to the year 2011 and look at the ad agencies and media companies of the day and full of anachronisms and the seemingly bizarre behavior of the day. Hachette’s Arnaud Norry will eagerly chime in:. Oh, wait,...
Content Matters:
http://www.contentmatters.info/content_matters/2014/04/index.html
50 Content Companies That Matter. Ten Best Financial Blogs. Laquo; March 2014. May 2014 ». April 29, 2014. Bad Idea of the Day: LinkedUp. Comes word of a new app - the cleverly named LinkedUp, which they describe as Tinder for your professional network. The app uses the LinkedIn API to access a users professional contacts, and has a Tinder-like interface to quickly browse pics and profiles. Lets think for a minute about how bad an idea this truly is. . According to founder Max Fischer. There could be wor...
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infocontentstrategies.typepad.com
InfoInnovation
http://infocontentstrategies.typepad.com/infoinnovation
Occasional commentary on the transformation of the information content industry. Subscribe in a reader. Enter your email address:. See how we're connected. Holding On to a Dream. Science Publishers Stepping Up Online Community Initiatives. Alacra's new Pulse platform: mining expert opinion on the real-time Web. Blodget's synthesis: an evolutionary view of online news brands and business models. Business models for online news - thesis/antithesis. More signs of B2B integration of social media. Information...
twocentsmarketing.blogspot.com
Two Cents on Marketing: December 2005
http://twocentsmarketing.blogspot.com/2005_12_01_archive.html
Two Cents on Marketing. This blog is a dedicated forum for the transmission of. Marketing strategies, insights, and opinions that matter. Saturday, December 17, 2005. B2B Media Stepping Up. Been pleasantly surprised of late. Multiple B2B media outlets - some online/offline trade media and other strictly online media - have started forwarding leads to me over the last year for my current company and its laboratory informatics enterprise software solution. All companies, especially B2B ones, ultimately pla...
A Software Engineering Journal: March 2009
http://portal-cms.blogspot.com/2009_03_01_archive.html
A Software Engineering Journal. About Java, .NET, design patterns, databases, content management and knowledge portals. Big Fish, Little Fish: Tracking Web Startups. Gone are the days of the dotcom boom, but there are still alot of new ideas being launched. After spending some time on WebWare. You can see the current trends, which as of late are social networking and micro-blogging. There are all kinds of widgets and mash-ups that take advantage of the API's that the bigger fish are providing. Once write...
twocentsmarketing.blogspot.com
Two Cents on Marketing: August 2005
http://twocentsmarketing.blogspot.com/2005_08_01_archive.html
Two Cents on Marketing. This blog is a dedicated forum for the transmission of. Marketing strategies, insights, and opinions that matter. Sunday, August 14, 2005. Gap 'Watch Me Change' Promotion. Source: A Wall Street Journal article (Aug.10, 2005) detailing the new Gap online viral marketing promotion.www.watchmechange.com. All in all, there wasn't a lot that I found redeeming for this promotion and or of any particular value add (branding, loyalty, or otherwise) to targeted audiences of prospects, cust...
twocentsmarketing.blogspot.com
Two Cents on Marketing: June 2006
http://twocentsmarketing.blogspot.com/2006_06_01_archive.html
Two Cents on Marketing. This blog is a dedicated forum for the transmission of. Marketing strategies, insights, and opinions that matter. Wednesday, June 14, 2006. A Better/Alternative Way to Market Automobiles? Okay, after a long hiatus.I'm back. Was taking a stroll through Brentwood today with my colleague Karl S. during lunch. Somehow we wandered onto the topic of cars and marketing. As for #2, in the brisk walk I was on it dawned on me "wouldn't it make sense to get them in the car? Most consumers ma...
twocentsmarketing.blogspot.com
Two Cents on Marketing: March 2008
http://twocentsmarketing.blogspot.com/2008_03_01_archive.html
Two Cents on Marketing. This blog is a dedicated forum for the transmission of. Marketing strategies, insights, and opinions that matter. Thursday, March 13, 2008. Marketing ROI and Return On Marketing Investment (ROMI) Book Reviews. Marketing ROI, by James D. Lenskold'. Marketing ROI aims to serve as a comprehensive reference for marketers to understand marketing ROI formulas. And principles and apply marketing ROI. This is worth the cost of investment, but additional information would be useful in any ...
twocentsmarketing.blogspot.com
Two Cents on Marketing: November 2005
http://twocentsmarketing.blogspot.com/2005_11_01_archive.html
Two Cents on Marketing. This blog is a dedicated forum for the transmission of. Marketing strategies, insights, and opinions that matter. Wednesday, November 30, 2005. A Gift That Won't Fit In Your (Marketing) Stocking. Was watching a Los Angeles Clippers game tonight when a Lexus ad popped up tonight on the television. The ad touted the idea of giving a Lexus away as a gift to a loved one for Christmas. Is it just me, or does this seem strategically a bit off on multiple levels? To take a page from mark...
twocentsmarketing.blogspot.com
Two Cents on Marketing: September 2005
http://twocentsmarketing.blogspot.com/2005_09_01_archive.html
Two Cents on Marketing. This blog is a dedicated forum for the transmission of. Marketing strategies, insights, and opinions that matter. Wednesday, September 07, 2005. Nectar to Quench the Marketing Thirst. This will make it into the canon of marketing and YOU need to pick this up. The book was recommended to me by Jan Zlotnick, head honcho of The Zlotnick Group - a boutique marketing outfit for which Jaffe credited the 're-think' section of his book (thanks, Jan! Posted by I.R. Palmer at 7:02 AM. The c...
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Content Matters
I’ll help you get. At every step in your sales process. Over 25 years of experience helping business owners and C-level teams. Discover and express their unique value. Develop compelling content that gets more yeses. Launch or reposition with clarity. Bring velocity to their sales process. VP Competitive Intelligence, Chipworks. Owner and CEO, OakWood Renovation Experts. When you get your message and content right your sales and marketing will hum. Customers will get what you do. How do we get there?
ContentMatters
Putting content in context. Sevin Rosen gets it: Portfolio companies should focus on the fundamentals. On May 20th, 2009. Open Text and Vignette not a CA-style acquisition. On May 20th, 2009. I just read a post on OSTATIC. That compared the Open Text acquisition of Vignette to the old days of CA. I am guilty of that kind of thinking as well, since that was the first thing I thought and said. But it only took a few minutes to remind me of how wrong I was. What can Social Content Management learn from ECM?
Content Matters
50 Content Companies That Matter. Ten Best Financial Blogs. June 10, 2015. Apple Music - the Spotify Accelerator. Was finally announced this week at WWDC. For months (years) wed been hearing that Apple was ready to launch its Spotify killer. But, will Apple Music be a big threat to Spotify, Pandora and other streaming services? Remember when Apple launched Genius as the Pandora Killer? What might the impact of Apple Music be? Grow the audience for streaming music beyond the tech-savvy market. So now, App...
ContentMatters • Videos
Powered by ADman Media. Contribute with contentmatters.me. Collaborate in our project uploading your favourite branded content or the latest industry news. Fill the form to upload your content. The return of coach Lasso: NBC Sports Premier League Fim Featuring Jason Sudeikis. AGENCY/ Cannes Festival '15. A Boy And His Atom: The World's Smallest Movie. AGENCY/ Ogilvy and Mather. Zoolander returns to the runway. AGENCY/ Cannes Festival '15. UNEMPLOYEE OF THE YEAR. Jen Aniston Sex Tape. BRAND/ La vida Leica.
Content Matters
Great writing can change your business. It can turn your e-commerce or corporate website into a destination, rather than a placeholder. And it has legs informative, sharply written content is shared on social media sites, linked to, tweeted, blogged and re-blogged. For the last 20 years we’ve told the stories of businesses, from bootstrapped startups to Fortune 100 companies, and made their value proposition understandable to the public.
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