cutroni.com
How Universal Analytics will drive strategic insights.
http://cutroni.com/blog/2013/07/02/how-universal-analytics-will-drive-strategic-marketing
Disclaimer and Privacy Policy. Digital Analytics for Business. You are here: Home. How Universal Analytics will Drive Strategic Marketing. How Universal Analytics will Drive Strategic Marketing. July 2, 2013. There’s more and more buzz growing around the next generation of Google Analytics, Universal Analytics. As it slowly rolls out, more and more people are talking about some really interesting applications. Let’s get started! Shane McConkey, my favorite skier. I thought I would work through a hypothet...
kaushik.net
See, Think, Do: A Content, Marketing, Measurement Business Framework
http://www.kaushik.net/avinash/see-think-do-content-marketing-measurement-business-framework
Press, Videos, Podcasts. Occam's Razor – What? Disclaimers & Disclosures. Occam's Razor by Avinash Kaushik. Digital Marketing and Analytics Blog. See-Think-Do: A Content, Marketing, Measurement Business Framework. The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA. To move all we do as a company to deliver higher profits. We (oh ho...
maininblogger.blogspot.com
October 2012 - Site Blogger
http://maininblogger.blogspot.com/2012_10_01_archive.html
Take your social strategy to the next level with Learn with Google Hangouts and Webinars. Wednesday, 31 October 2012. Over the next few weeks, we’re offering four opportunities to learn more about Google for your business. We kick off with a Learn with Google Hangout on Air with bestselling author. On November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google for Business: How Google's Social Network Changes Everything.”. Posted by the Goo...
kaushik.net
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
http://www.kaushik.net/avinash/create-analysis-ninjas-data-driven-cultures
Press, Videos, Podcasts. Occam's Razor – What? Disclaimers & Disclosures. Occam's Razor by Avinash Kaushik. Digital Marketing and Analytics Blog. 12 Signs To Identify A Data Driven Culture. Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. Is essentially an action you can take, exp...
kaushik.net
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions
Press, Videos, Podcasts. Occam's Razor – What? Disclaimers & Disclosures. Occam's Razor by Avinash Kaushik. Digital Marketing and Analytics Blog. Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Two things I love a lot:. 1 Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2 Visuals, because if I can. Paint a simple picture. This post is at the intersection of those two lovely things. 1: How to Win, Really ...
kaushik.net
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik
http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models
Press, Videos, Podcasts. Occam's Razor – What? Disclaimers & Disclosures. Occam's Razor by Avinash Kaushik. Digital Marketing and Analytics Blog. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. There are few things more complicated in analytics (all analytics, big data and huge data! Than multi-channel attribution modeling. Gosh darn it where is my return on investment from all this? Here's the next thing directly from Lord Krishna that will solve all your problems. Do You Have an Attr...
SOCIAL ENGAGEMENT