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Chewbacca mask mom schools content marketers on power of user-generated video. US department store Kohl’s received the biggest free marketing gift of the year when Texas mom Candace Payne live-streamed herself happily modeling a talking Chewbacca mask the resulting video racked up 160 million Facebook views. But it was Kohl’s response to the video that provided an object lesson in managing user-generated video (UGV). Kohl’s. Keepin’ it real: how to write with authenticity. Sign up for blog posts. Three y...

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Chewbacca mask mom schools content marketers on power of user-generated video. US department store Kohl’s received the biggest free marketing gift of the year when Texas mom Candace Payne live-streamed herself happily modeling a talking Chewbacca mask the resulting video racked up 160 million Facebook views. But it was Kohl’s response to the video that provided an object lesson in managing user-generated video (UGV). Kohl’s. Keepin’ it real: how to write with authenticity. Sign up for blog posts. Three y...

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Content Works - | contentworksblog.postmedia.com Reviews

https://contentworksblog.postmedia.com

Chewbacca mask mom schools content marketers on power of user-generated video. US department store Kohl’s received the biggest free marketing gift of the year when Texas mom Candace Payne live-streamed herself happily modeling a talking Chewbacca mask the resulting video racked up 160 million Facebook views. But it was Kohl’s response to the video that provided an object lesson in managing user-generated video (UGV). Kohl’s. Keepin’ it real: how to write with authenticity. Sign up for blog posts. Three y...

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contentworksblog.postmedia.com

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Content Works - Page 2 of 3 -

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Tangerine dreams of fully integrated content marketing. After Scotiabank rebranded ING Direct Canada as Tangerine in 2014, the brand also took its first solid steps into content marketing a logical move for a bank that has almost no bricks-and-mortar presence. To head up that effort, Tangerine turned to Darin Diehl, a veteran editor and content marketer who had previously led the. July 6, 2016. How to create smart content with the master asset. 8220;How to do content marketing right” workshop. Building a...

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Measuring Content Quality - Content Works

http://contentworksblog.postmedia.com/tips-measure-content-quality

August 3, 2016. It’s no secret that quality is essential to the success of any content marketing strategy. Quality content ensures consistent traffic and creates value for your readers and customers. As content marketing expert Neil Patel has noted. Content quality is important because Google says it is. Joking aside, Patel’s axiom highlights the massive external forces that play into creating and measuring content quality. In 2016, creating high quality is. Does such a standard even exist? Yes, those gu...

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How to build a strong content creation process - Content Works

http://contentworksblog.postmedia.com/build-strong-content-creation-process

How to build a strong content creation process. August 17, 2016. No matter how creative your content idea is, it may die before you ever breathe life into it if you don’t have a strong process to bring it to fruition. So how do you create strong content that doesn’t cost an arm and a leg in a timely manner? Like most things in life, a good plan can help you reach the desired goal. Here are some of the key process elements you need:. Now that you’ve gleaned all the information you can through your kick-of...

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Keepin’ it real: how to write with authenticity - Content Works

http://contentworksblog.postmedia.com/keepin-real-write-with-authenticity

Keepin’ it real: how to write with authenticity. September 28, 2016. If you’ve been in the content marketing business for any time at all, chances are you’ve seen this word come up more than a few times in client briefings and brand statements: authenticity. It’s one of those concepts we all think we understand or maybe it’s just something we know when it’s. So how do you write with authenticity? Know who you are, or whom you are writing for. What is its credible value proposition? There’s no shortcut to...

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Why PR and content marketing are part of the same revolution - Content Works

http://contentworksblog.postmedia.com/pr-and-content-marketing-revolution

Why PR and content marketing are part of the same revolution. July 26, 2016. Content Works @content works. What’s the difference between a good content marketing campaign and a solid public relations effort? Absolutely nothing, says Diane Bégin, account director at Toronto-based APEX Public Relations Inc. Diane Bégin, account director at Toronto-based APEX Public Relations Inc. And there is a lot that PR and content marketing practitioners can learn from each other. Public relations professionals are the...

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ContentWorks is a client-driven content aggregation and processing firm specializing in solutions for the major on-line information resellers and content aggregators. We have extensive experience in dealing with large amounts of information in a variety of formats. Our goal is to provide a turn-key, text-based, tagged and fielded end product to our clients. The client identifies the content they need and the format in which they need it we do the rest. Under the typical scenario, the original publisher p...

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O blogu i jego autorze. Artykuły na blogu SCMP. O blogu i jego autorze. Artykuły na blogu SCMP. Sierpień 28, 2016. Sierpień 30, 2016. Sześć powodów, by używać wideo w content marketingu. Wszyscy słyszeliśmy, że jedno zdjęcie warte jest tysiąca słów. Ilu słów w takim razie jest warte jedno wideo? Lipiec 21, 2016. Lipiec 24, 2016. Jak zintegrować content marketing i employer branding. Napisano w employer branding. Lipiec 20, 2016. Lipiec 28, 2016. Pierwsze Mistrzostwa Polski w content marketingu. Magazyn M...

contentworksblog.postmedia.com

Content Works -

Chewbacca mask mom schools content marketers on power of user-generated video. US department store Kohl’s received the biggest free marketing gift of the year when Texas mom Candace Payne live-streamed herself happily modeling a talking Chewbacca mask the resulting video racked up 160 million Facebook views. But it was Kohl’s response to the video that provided an object lesson in managing user-generated video (UGV). Kohl’s. Keepin’ it real: how to write with authenticity. Sign up for blog posts. Three y...

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Well here it is, our first post on carpet! And of course we wouldn’t represent if we didn’t give you some history! The History of Carpet in the United States. Have you ever wondered how carpet got its start? Today I would like to give you a brief history of where the carpet you have in your home came from. It all began in 1791, a man named William Sqrague started the very first woven carpet mill. After he began, other mills followed suite. By 1950, only a few carpets were tufted and most were woven. ...

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