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hypermediate: April 2008

http://hypermediate.blogspot.com/2008_04_01_archive.html

Flip Video Camera - Great for Marketers. Just bought a Flip Video. Camera a couple days ago. Light, small, and painfully simple to use. Sure, you can't do all the fancy stuff, but it works, you can download right into your USB port with no cords. As I was playing around with it, I thought about all the cool things you could do with this from a marketing perspective. I was not alone, Community Guy covered the same topic. And here is what Marketing Profs writer Mark said about them:. The Wisdom of Crowds.

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hypermediate: Brand Heaven and Brand Hell - Where is your brand?

http://hypermediate.blogspot.com/2008/06/brand-heaven-and-brand-hell-where-is.html

Brand Heaven and Brand Hell - Where is your brand? David Armano's nifty depiction. Of the ladder up to Brand Heaven. And the ladder down to Brand Hell. Subscribe to: Post Comments (Atom). Brand Heaven and Brand Hell - Where is your brand? Optimize your paid Google listings. Turn the data in your Web log files and analytics reports into actionable steps to improve site results. Full Color Booklets and Catalog Printing. Full Color Brochure Printing. Sticker and Decal Printing. Sales and Data Sheets.

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hypermediate: Prominent Turkish Businessman "Rethinks Capitalism"

http://hypermediate.blogspot.com/2008/05/prominent-turkish-businessman-rethinks.html

Prominent Turkish Businessman "Rethinks Capitalism". Adam Smith is probably dead. Maybe it's time to revisit Karl Marx.". These words were uttered by a Turkish businessman named Ishak Alaton, who is the chairman of $800 million conglomerate, Alarko Holding. Why is it that some businesspeople decide to turn against the very ideals that helped them build their fortunes? Is it an attempt to limit what others have now that they have theirs? Subscribe to: Post Comments (Atom). How to Pickup a VC. Nike Head Ts...

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hypermediate: Skydivers spell Honda as part of campaign

http://hypermediate.blogspot.com/2008/05/skydivers-spell-honda-as-part-of.html

Skydivers spell Honda as part of campaign. I wonder if this worked? 19 skydivers spelled out the word Honda in three minutes and 20 seconds for UK’s first live tv promo, inspired by the car manufacturer’s new advertising strapline: “Difficult is worth doing”. Subscribe to: Post Comments (Atom). Skydivers spell Honda as part of campaign. How to Pickup a VC. The Made To Stick authors need to wake up and grow. Branding is a part of marketing but it is also the. Car Brands That Dont Deserve to Live. Zero Hou...

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hypermediate: Top 10 YouTube Brands

http://hypermediate.blogspot.com/2008/05/top-10-youtube-brands.html

Top 10 YouTube Brands. 1 Nike - "Ronaldinho: Touch of Gold" - Viewed 22.6 million times. 2 Pepsi - "PEPSI (Britney Spears, Beyonce, Pink - We Will Rock You)" - Viewed 14 million times. 3 McDonald's - "Fast Food Freestyle" - Viewed 11.8 million times. 4 Coca-Cola - "Diet Coke Mentos=Human experiment: EXTREME GRAPHIC CONTENT" - Viewed 8.5 million times. 5 Unilever - "Dove Evolution" - Viewed 6.7 million times. 6 Disney - "Internet is for Porn" - Viewed 3.3 million times. Subscribe to: Post Comments (Atom).

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hypermediate: The Made To Stick authors need to wake up and grow up

http://hypermediate.blogspot.com/2008/05/made-to-stick-authors-need-to-wake-up.html

The Made To Stick authors need to wake up and grow up. If you haven't read Chip and Dan Heath's column in this month's Fast Company. Yet, read it here. I liked Made to Stick. A lot I thought it was informative and practical. But the stock of the authors of the book just dropped through the floor. They are a policy consultant and a professor - and this academic view of the world came shining through in their column. Funny, they didn't put Apple in the "badly behaved" bucket, even though they employ "icky"...

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hypermediate: Car Brands That Don't Deserve to Live

http://hypermediate.blogspot.com/2008/05/car-brands-that-dont-deserve-to-live.html

Car Brands That Don't Deserve to Live. Harsh but interesting thoughts on which of the big auto brands should stop wasting their time and pack it in. I have to say, they have a point. Check out the article. And interactive bar chart. At one of my favorite business magazines, Conde Nast Portfolio. Subscribe to: Post Comments (Atom). Skydivers spell Honda as part of campaign. How to Pickup a VC. The Made To Stick authors need to wake up and grow. Branding is a part of marketing but it is also the. What's Al...

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hypermediate: Hershey's House Parties - A Lesson in Tapping an Offline/Online Groundswell

http://hypermediate.blogspot.com/2008/05/hersheys-house-parties-lesson-in.html

Hershey's House Parties - A Lesson in Tapping an Offline/Online Groundswell. When experiential marketing, or WOM, or buzz, or whatever you want to call it works.it can work big time. Take Hershey's who has been having Bliss house parties. According to PROMO. Looks like they're working - more than 129,000 people have attended the parties, plus 22,000 digital photos and 15,000 blog entries. Yowsers. I'm just finishing up Groundswell: Winning in a World Transformed by Social Technologies. How to Pickup a VC.

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hypermediate: Capitalist Pig-gy Bank

http://hypermediate.blogspot.com/2008/06/capitalist-pig-gy-bank.html

Check out the Capitalist Pig. A piggy bank for evil, money-hoarding capitalists to stay focused by listing or drawing object(s) of desire on the blackboard surface of the bank. And the value for money doesn't stop there, this piece of wonder comes with four sticks of chalk. It's £13 from Giftlab. Subscribe to: Post Comments (Atom). Brand Heaven and Brand Hell - Where is your brand? Optimize your paid Google listings. Full Color Booklets and Catalog Printing. Full Color Brochure Printing.

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hypermediate: April 2005

http://hypermediate.blogspot.com/2005_04_01_archive.html

Marcus Buckingham Thinks Your Boss Has an Attitude Problem. Marcus Buckingham teaches CEOs how to get the most out of their people and their organizations. His first lesson: Forget everything you think you know about being a leader. FAST COMPANY, August 2001, Page 88, By: Polly LaBarre. Read the whole article. FAST COMPANY, March 2005, By: Bill Breen. Read the whole article. Subscribe to: Posts (Atom). Marcus Buckingham Thinks Your Boss Has an Attitude. Optimize your paid Google listings. View my complet...