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Born to Make Others Happy and the National Happiness

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Compartint coneixements, opinions i reflexions. Born to Make Others Happy. Sigues el primer en comentar. Is a mental state of well-being and according to Dalai Lama. The purpose of our lives is to be happy. I wonder how many people is not happy today… and it is very simple but at the same time very difficult to be happy. The secret is Make Others Happy. Stop looking at yourself, look around you and provide free happiness. Do you imagine a world where everybody make others happy? 2 Make others happy.

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Future of Marketing: Lasting Relationships

http://www.oriolgifra.com/future-of-marketing-lasting-relationships

Compartint coneixements, opinions i reflexions. Future of Marketing: Lasting Relationships. Sigues el primer en comentar. Now it has been a long time since I did not write nothing in my blog. Sorry for those who expected more text from me but sometimes life goes in many directions at same time and, sincerely, I need to learn how to manage it: 4 kids, preparing my first Half Ironman in Mallorca Island (next 11th May), working a lot and spending time with friends and family takes all my time. I think today...

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Believers Recommendations | Marketing Conversion Rates

http://www.oriolgifra.com/recommendation-from-believers-1st-conversion-factor

Compartint coneixements, opinions i reflexions. Recommendation from believers: first conversion factor. Sigues el primer en comentar. After all life is more easy than the tools we build to live it. We, the humans, build complex algorithms to try understand ourselves, our behaviour…. but sometimes it worthy to stop for a while and take and old book, a very old one, as the Bible or any other thousands of years old. The true is that statistically in frinds we trust. Recommendation comes from believers, peop...

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Digital Influence Marketing (DIM) - Oriol Gifra

http://www.oriolgifra.com/digital-influence-marketing

Compartint coneixements, opinions i reflexions. Digital Influence Marketing (DIM). Sigues el primer en comentar. Are you doing Digital Influence Marketing in your company? The time of mass advertising has ended, at least is what I think since some years ago. We are going to more One-to-One relational marketing strategies where product is not the king but user or consumer. Based on: Popularity, Proximity and Goodwill. Based on: Frequency, Period and Amplitude. Based on: Authority, Trust, Affinity. As you ...

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Vital - Oriol Gifra

http://www.oriolgifra.com/categoria/vital

Compartint coneixements, opinions i reflexions. Sigues el primer en comentar. Few days ago I went to visit my grandmother… she is going to celebrate her birthday very soon and she will be 100 years old! She does not recognizes me as she has Alzheimer. And does not speak, but she looks to me as she was telling me many many things, because the eyes are the mirror of the soul (I belive that). A Mountain Bike of 8,000. Sigues el primer en comentar. Shop that distributes Specialized. I knew that there were so...

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Display advertising viewability rate: the end for the push advertising - Oriol Gifra

http://www.oriolgifra.com/display-advertising-viewability-rate-the-end-for-the-push-advertising

Compartint coneixements, opinions i reflexions. Display advertising viewability rate: the end for the push advertising. Sigues el primer en comentar. In a recent study of Active View. Data by Google, was found that 56.1% of all ads served were not measured viewable. Yet, the average publisher’s viewability is 50.2%. This means a small number of publishers are serving the majority of non-viewable impressions and dragging down the served impression viewability average by almost 6%. Only 8% of internet user...

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Marketing to use Emotional Media strategy to Wake Up Emotions

http://www.oriolgifra.com/marketing-and-emotional-media

Compartint coneixements, opinions i reflexions. Marketing to use Emotional Media strategy to Wake Up Emotions. Sigues el primer en comentar. We hear frequently in Online Marketing discussions on how important is content, or “content is king”. Well, I think content is important, but it is worthless if it does not suggest you any emotion. At the end, as a human beings, we are build-in and act in response to some type of emotion. What do you need to generate emotion? How exclusive is it? Let’s create/...

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Too many choices: When more means less

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Compartint coneixements, opinions i reflexions. Too many choices: When more means less. Sigues el primer en comentar. Quite often we see many possibles choices in our daily lives; supermarkets, TV channels, restaurant’s food options… and I think is good sometimes to remember that more choices do not necessarily mean better service or more sales. Let me put a very personal and simply example occured when I was younger. Let me share the following evidences with you:. 1 Listen Barry Schwartz. 3 Read this in...

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Mountain Bike | Would you buy a Mountain Bike that cost more than $ 10,000 UDS

http://www.oriolgifra.com/mountain-bike

Compartint coneixements, opinions i reflexions. A Mountain Bike of 8,000. Sigues el primer en comentar. Yestarday I was at the bike shop to fix some issues in my mountain bike. While I was waiting the mechanic to fix and set up some new accessories in my mountain bike I made a tour inside the Probike. Shop that distributes Specialized. A famous mountain bike brand. I knew that there were some bikes very expensive, but never as expensive as almost 8,000 … more than a car! 2 Because I have a value damage l...

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Mitja Marató de Sant Cugat | Sant Cugat Half Marathon | Oriol Gifra

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Compartint coneixements, opinions i reflexions. Mitja Marato Sant cugat: Running at 4′ km. Sigues el primer en comentar. Last Sunday I was running my town Half Marathon (21,5 km), Sant Cugat Half Marathon. I barely could not ran the two weeks before the event’s day, but I was there with a lot of friends ready to run it. I like run very much. My freinds now it. For me it makes me feel healthy and balance the work stress. This time my goal was to try to run it at 4′ km, and I did it! E) With friends, much ...