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Danlinkseymour's Blog | Just another WordPress.com site

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May | 2010 | Danlinkseymour's Blog

https://danlinkseymour.wordpress.com/2010/05

Just another WordPress.com site. Archive for May, 2010 Monthly archive page. Bringing Category Management to Consumer Electronics – Part 1. Posted May 12, 2010. In June of 2002, I officially turned in my worthless dot-com stock options, gave up my dream to own an island, and began working in a more stable channel –. And consistently achieves margins below 3%. One of the most valuable aspects of my career in Category Management up to this point, was my experience working the process in multiple categories...

2

Is there such thing as eCategory Management? | Danlinkseymour's Blog

https://danlinkseymour.wordpress.com/2010/05/04/is-there-such-thing-as-ecategory-management

Just another WordPress.com site. Is there such thing as eCategory Management? Posted May 4, 2010. In the late 1990’s, like many young professionals, I took a swing for the fences and joined the dot-com boom. I took a job with an e-commerce company named Petopia.com as a Category Manager. Having been trained over the past few years on the enormous benefits of Category Management (CM) in the grocery channel, I had a question. Such a thing as eCM? Manage. And with automated content management software, ...

3

July | 2010 | Danlinkseymour's Blog

https://danlinkseymour.wordpress.com/2010/07

Just another WordPress.com site. Archive for July, 2010 Monthly archive page. Bringing Category Management to Consumer Electronics – Part 2. Posted July 1, 2010. I have also identified a few obstacles that were very specific to the distribution channel. They are:. 1 NPD’s Lack of Distribution Coverage. 2 Multiple Target Customer Segments, Multiple Needs. The Category Management process is designed to take the unique. The CM process that was implemented at Ingram took only the most strategically important...

4

Bringing Category Management to Consumer Electronics – Part 2 | Danlinkseymour's Blog

https://danlinkseymour.wordpress.com/2010/07/01/bringing-category-management-to-consumer-electronics-part-2

Just another WordPress.com site. Bringing Category Management to Consumer Electronics – Part 2. Posted July 1, 2010. I have also identified a few obstacles that were very specific to the distribution channel. They are:. 1 NPD’s Lack of Distribution Coverage. Ingram Micro Solution: Work with NPD to further develop our customized and simplified ‘Raw’ data file deliverable, in an effort to further reduce our dependence on the standard data delivery timelines, and to minimize the projection errors. Ingram Mi...

5

Why does CE lag CPG….still? | Danlinkseymour's Blog

https://danlinkseymour.wordpress.com/2010/04/25/why-does-ce-lag-cpg…-still

Just another WordPress.com site. Why does CE lag CPG.still? Posted April 25, 2010. But by all accounts, the CE industry has significantly lagged the CPG industry in the adoption of these revolutionary marketing processes. But why? Or are the two industries different is such ways that make these practices less effective in the CE space? Over the course of the next few weeks, I will explore these and many other possible answers to the question of why does CE lag CPG? Leave a Reply Cancel reply. You are com...

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Danlinkseymour's Blog | Just another WordPress.com site

Just another WordPress.com site. Bringing Category Management to Consumer Electronics – Part 2. Posted July 1, 2010. I have also identified a few obstacles that were very specific to the distribution channel. They are:. 1 NPD’s Lack of Distribution Coverage. Ingram Micro Solution: Work with NPD to further develop our customized and simplified ‘Raw’ data file deliverable, in an effort to further reduce our dependence on the standard data delivery timelines, and to minimize the projection errors. Ingram Mi...

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