darinarcher.com

Darin Archer

Moving “Digital” to the Physical Realm. May 4, 2016. Ramblings for University level Principles of Marketing Class. July 23, 2015. Rolex makes more money on events than watches. Who listens to radio anymore? The bookstore closed and most magazines are struggling to keep their numbers up. I can have a greater reach and real conversion with display, social or search ads. Now, it’s not to say these won’t be there, especially in our digital magazines on our Apple Newstand, but this will all merge with...If I’...

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Moving “Digital” to the Physical Realm. May 4, 2016. Ramblings for University level Principles of Marketing Class. July 23, 2015. Rolex makes more money on events than watches. Who listens to radio anymore? The bookstore closed and most magazines are struggling to keep their numbers up. I can have a greater reach and real conversion with display, social or search ads. Now, it’s not to say these won’t be there, especially in our digital magazines on our Apple Newstand, but this will all merge with...If I’...

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Darin Archer | darinarcher.com Reviews

https://darinarcher.com

Moving “Digital” to the Physical Realm. May 4, 2016. Ramblings for University level Principles of Marketing Class. July 23, 2015. Rolex makes more money on events than watches. Who listens to radio anymore? The bookstore closed and most magazines are struggling to keep their numbers up. I can have a greater reach and real conversion with display, social or search ads. Now, it’s not to say these won’t be there, especially in our digital magazines on our Apple Newstand, but this will all merge with...If I’...

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darinarcher.com

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Darin Archer | Darin Archer

http://www.darinarcher.com/author/archerda

All posts by Darin Archer. Ramblings for University level Principles of Marketing Class. July 23, 2015. Rolex makes more money on events than watches. More young folks watch people play video games online than CBS. Oh, and these same video game players can fill a stadium easier than most bands today. But, it’s also evolving. It’s going to be more about the content and the device and knowning who’s watching than creating generic ads for massive audiences. Don’t believe me? Who listens to radio anymore?

2

Bio | Darin Archer

http://www.darinarcher.com/bio

For Press or Attribution:. Previously, Darin was head of commerce product strategy for Adobe Marketing Cloud, responsible for disrupting the e-commerce industry with Adobe’s experience-driven commerce initiative. While at Adobe he also helped transform adobe.com. In my freshman year in college, I developed my father’s website. Redesigning their website, as well as being an e-business adviser. This early work inspired me to start a small web design and Internet consulting company in Missoula. I de...For o...

3

Marketing | Darin Archer

http://www.darinarcher.com/category/marketing

Ramblings for University level Principles of Marketing Class. July 23, 2015. Rolex makes more money on events than watches. More young folks watch people play video games online than CBS. Oh, and these same video game players can fill a stadium easier than most bands today. But, it’s also evolving. It’s going to be more about the content and the device and knowning who’s watching than creating generic ads for massive audiences. Don’t believe me? Who listens to radio anymore? If I’m focused on B2B, I get ...

4

Dear Pandora – how do Thumbs work? | Darin Archer

http://www.darinarcher.com/personal/dear-pandora-how-do-thumbs-work

Dear Pandora – how do Thumbs work? March 20, 2014. I’ve made an assumption all this time that the thumbs up/down would indicate to Pandora that for a given station, I don’t like a particular song. Not necessarily that I don’t like that song entirely, rather that it’s not appropriate for the sound I want the station to play. Here’s an example…. I can’t find anything in the Help section that would let me know if you actually do this. To be honest, it’s the basis for my subscription and the ...Proudly power...

5

My Work | Darin Archer

http://www.darinarcher.com/my_work

Disruptive innovator and multi-discipline team leader in all aspects of the product development process, including market analysis, brand positioning, product marketing, partner programs, sales and customer relationship building. Track record of success in both start-up paced environments and Fortune 500 companies. Collaboration talents in identifying marketing requirements, defining product positioning in cross-functional, matrixed environments. September 2014 – Present. Redesigned e-commerce product st...

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Moving “Digital” to the Physical Realm. May 4, 2016. Ramblings for University level Principles of Marketing Class. July 23, 2015. Rolex makes more money on events than watches. Who listens to radio anymore? The bookstore closed and most magazines are struggling to keep their numbers up. I can have a greater reach and real conversion with display, social or search ads. Now, it’s not to say these won’t be there, especially in our digital magazines on our Apple Newstand, but this will all merge with...If I’...

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