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Notes on Marketing & Communications

Notes on Marketing and Communications. Tuesday, September 02, 2008. September 2, 2008. It Takes More than a One-Trick Pony. For the first time in a decade, catalogue/Internet retailers have seen their first decline in Internet sales as a percentage of total direct sales. Speculation is that the decline is caused by reducing the number of catalogues mailed to customers who primarily buy over the Internet.(That reduction is a result of ever-increasing costs in postage.). All of this points to the need to c...

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Notes on Marketing & Communications | davidrawle.blogspot.com Reviews

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Notes on Marketing and Communications. Tuesday, September 02, 2008. September 2, 2008. It Takes More than a One-Trick Pony. For the first time in a decade, catalogue/Internet retailers have seen their first decline in Internet sales as a percentage of total direct sales. Speculation is that the decline is caused by reducing the number of catalogues mailed to customers who primarily buy over the Internet.(That reduction is a result of ever-increasing costs in postage.). All of this points to the need to c...

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Notes on Marketing & Communications | davidrawle.blogspot.com Reviews

https://davidrawle.blogspot.com

Notes on Marketing and Communications. Tuesday, September 02, 2008. September 2, 2008. It Takes More than a One-Trick Pony. For the first time in a decade, catalogue/Internet retailers have seen their first decline in Internet sales as a percentage of total direct sales. Speculation is that the decline is caused by reducing the number of catalogues mailed to customers who primarily buy over the Internet.(That reduction is a result of ever-increasing costs in postage.). All of this points to the need to c...

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davidrawle.blogspot.com

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Notes on Marketing & Communications: June 2005

http://davidrawle.blogspot.com/2005_06_01_archive.html

Notes on Marketing and Communications. Thursday, June 30, 2005. June 30, 2005. Time for half-year resolutions. It's half over. What do we want to accomplish during the SECOND half? Wella festive holiday weekend, for starters. Other estimates range from 3.4% to 4.7%. And the slowdown will be worse in the second half of the year (which starts tomorrow! As we know, one important reason for the slowdown in traditional media spending is the investment advertisers are making in newer technologies, such as paid...

2

Notes on Marketing & Communications: September 2, 2008

http://davidrawle.blogspot.com/2008/09/september-2-2008.html

Notes on Marketing and Communications. Tuesday, September 02, 2008. September 2, 2008. It Takes More than a One-Trick Pony. For the first time in a decade, catalogue/Internet retailers have seen their first decline in Internet sales as a percentage of total direct sales. Speculation is that the decline is caused by reducing the number of catalogues mailed to customers who primarily buy over the Internet.(That reduction is a result of ever-increasing costs in postage.). All of this points to the need to c...

3

Notes on Marketing & Communications: October 7, 2007

http://davidrawle.blogspot.com/2007/10/october-7-2007.html

Notes on Marketing and Communications. Sunday, October 07, 2007. October 7, 2007. Sunday's working fine, Ida, except that I missed last Sunday because we were [happily] computerless in the little town of Marcialla in Tuscany. One Italian friend told us that he can take his family to New York or Miami for an entire week for no more than the cost of a single weekend at the closest Italian beach resort. Magazine focuses its current issue on Russia. Wow, what a change over the past couple of decades! My plan...

4

Notes on Marketing & Communications: September 2005

http://davidrawle.blogspot.com/2005_09_01_archive.html

Notes on Marketing and Communications. Tuesday, September 27, 2005. September 27, 2005. Nikki, you're right. Why do "green" products need to look so frumpy? Answer is, they don't. The manufacturers, I think, go for safe styles and colors because they figure the market is limited so go conservative. That's so wrong. Look at the VW Beetle. Don't you just love seeing a lemon yellow one or that delicious green color they have? Toyota is also about to launch a brand of gas/electric power train. JupiterResearc...

5

Notes on Marketing & Communications: November 2005

http://davidrawle.blogspot.com/2005_11_01_archive.html

Notes on Marketing and Communications. Sunday, November 27, 2005. November 27, 2005. Seem as You Want to Be. That's an old - but ever-relevant - addage of public relations: Seem as you want to be. Yesterday, the New Orleans Zoo re-opened, and the director's display quote in our paper was, "This is a time of sadness in this city.". Be a "time of sadness," but communicating that negative message - instead of a positive message of hope - makes the "sadness" even more of a reality. Links to this post. I'm in...

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David embraced the writing life after falling in love with literature at an early age. He earned a BA in English from The University of New Hampshire, and an MFA in Fiction from Southern New Hampshire University. He has taught Creative Writing at the University level and has won awards for his short stories. He was recently nominated for The Pushcart Prize by Crack the Spine Literary Journal. A soon-to-be-released Thriller/Suspense Novel published by Red Adept Publishing. When a kid at the local recreati...

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Notes on Marketing & Communications

Notes on Marketing and Communications. Tuesday, September 02, 2008. September 2, 2008. It Takes More than a One-Trick Pony. For the first time in a decade, catalogue/Internet retailers have seen their first decline in Internet sales as a percentage of total direct sales. Speculation is that the decline is caused by reducing the number of catalogues mailed to customers who primarily buy over the Internet.(That reduction is a result of ever-increasing costs in postage.). All of this points to the need to c...

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