decodingloyalty.com

Decoding Loyalty

Sunday, November 18, 2012. Wait… isn’t that loyalty? Not only do I think those types of disagreements are productive; I believe that they are necessary. It forces practitioners to get to the heart of a business problem before haphazardly applying what seems to be the “obvious” loyalty solution. You wouldn’t try coming up with an answer without first knowing the question. Yet it is pretty widespread. I highly recommend reading Henderson, Beck, and Palmatier’s “Review of the theoretical underpi...People co...

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Decoding Loyalty | decodingloyalty.com Reviews

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Sunday, November 18, 2012. Wait… isn’t that loyalty? Not only do I think those types of disagreements are productive; I believe that they are necessary. It forces practitioners to get to the heart of a business problem before haphazardly applying what seems to be the “obvious” loyalty solution. You wouldn’t try coming up with an answer without first knowing the question. Yet it is pretty widespread. I highly recommend reading Henderson, Beck, and Palmatier’s “Review of the theoretical underpi...People co...

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1 decoding loyalty

2 pages

3 events

4 creating loyalty

5 making loyalty

6 and relationships

7 status

8 habit

9 reciprocity

10 posted by dave

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Decoding Loyalty | decodingloyalty.com Reviews

https://decodingloyalty.com

Sunday, November 18, 2012. Wait… isn’t that loyalty? Not only do I think those types of disagreements are productive; I believe that they are necessary. It forces practitioners to get to the heart of a business problem before haphazardly applying what seems to be the “obvious” loyalty solution. You wouldn’t try coming up with an answer without first knowing the question. Yet it is pretty widespread. I highly recommend reading Henderson, Beck, and Palmatier’s “Review of the theoretical underpi...People co...

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decodingloyalty.com

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Decoding Loyalty: Events

http://www.decodingloyalty.com/p/events.html

September 18-19, 2012. October 29-31, 2012. Las Vegas, NV. Engagement Expo - Loyalty 360. October 28-3, 2012. Subscribe to: Posts (Atom). Links for related reading. Http:/ www.loyalty360.org. Http:/ www.msi.org/index.cfm. Http:/ www.mckinseyquarterly.com/. Http:/ www.webanalyticsworld.net/. Picture Window template. Powered by Blogger.

2

Decoding Loyalty: The art and science of figuring stuff out

http://www.decodingloyalty.com/2012/08/the-art-and-science-of-figuring-stuff.html

Friday, August 10, 2012. The art and science of figuring stuff out. Let’s point out that neither extreme is common because most analytics are subject to assumptions, and most guesswork is somewhat informed. However, on a relative scale, running in-depth statistical analysis for part of your business problem and then asking a manager what he thinks for another part illustrates the extremes. I use a simple example to illustrate this critical point: calculating miles per hour. Use the accuracy of one input ...

3

Decoding Loyalty: The clash of religions - CRM and Loyalty

http://www.decodingloyalty.com/2012/07/the-clash-of-religions-crm-and-loyalty.html

Tuesday, July 31, 2012. The clash of religions - CRM and Loyalty. Earlier this year I had the pleasure of speaking at CinemaCon. This is the venue where all of the movie studios present their upcoming films to the distributors and theatres. My task was a simple one: Speak as an expert in Loyalty Strategy about ways to use loyalty to improve CRM. I think they’re all correct. Take the following example: customers of a specific demographic, say high net worth. A loyalty program manager might see great value...

4

Decoding Loyalty: Loyalty and Social Media

http://www.decodingloyalty.com/2012/08/loyalty-and-social-media.html

Tuesday, August 21, 2012. Loyalty and Social Media. You know it when you see it. and when it comes to whether or not your social media strategy for loyalty is working. you know it when it isn't working. Take a look at this great article in Forbes: Social Media. Subscribe to: Post Comments (Atom). Links for related reading. Http:/ www.loyalty360.org. Http:/ www.msi.org/index.cfm. Http:/ www.mckinseyquarterly.com/. Http:/ www.webanalyticsworld.net/. Loyalty and Social Media.

5

Decoding Loyalty: Creating loyalty

http://www.decodingloyalty.com/2012/11/creating-loyalty.html

Sunday, November 18, 2012. Wait… isn’t that loyalty? Not only do I think those types of disagreements are productive; I believe that they are necessary. It forces practitioners to get to the heart of a business problem before haphazardly applying what seems to be the “obvious” loyalty solution. You wouldn’t try coming up with an answer without first knowing the question. Yet it is pretty widespread. I highly recommend reading Henderson, Beck, and Palmatier’s “Review of the theoretical underpi...People co...

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Sunday, November 18, 2012. Wait… isn’t that loyalty? Not only do I think those types of disagreements are productive; I believe that they are necessary. It forces practitioners to get to the heart of a business problem before haphazardly applying what seems to be the “obvious” loyalty solution. You wouldn’t try coming up with an answer without first knowing the question. Yet it is pretty widespread. I highly recommend reading Henderson, Beck, and Palmatier’s “Review of the theoretical underpi...People co...

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