b2binternational.com.cn
零售与消费者市场研究 | B2B International
http://www.b2binternational.com.cn/experience/industries/retail-and-consumer
我们的兄弟公司 Deep See Research. Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need. The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International. Digital Agency Wilson Cooke. Receive industry news and free reports by entering your email address:. Digital Agency Wilson Cooke.
netvaluescore.com
Price Against Benefits - Value Equivalence Line
http://www.netvaluescore.com/price-benefits
Considering Price And Benefits. When businesses consider the purchase of a new product or service, price is undeniably a critical factor. However, decision-makers, influencers and specifiers in business-to-business markets don’t just buy on price; they also buy on benefits. The Value Equivalence Line. The Net Value Score (NVS). White Paper (New Window). B2B Research In The UK and Europe. B2B Research In North America. B2B Research In China and Asia-Pacific.
netvaluescore.com
Brand Value Questions In Market Research
http://www.netvaluescore.com/brand-value-questions
Questions Required For The Net Value Score. To arrive at the Net Value Score, this simple question needs to be asked:. How would you rate COMPANY X on the total value the company offers, compared to the total value offered by other suppliers of similar products/services? Neither better nor worse. In addition, the following two questions should be asked, before the question above on total value:. How would you rate COMPANY X on the product or service benefits. Neither better nor worse.
netvaluescore.com
Calculating The Net Value Score
http://www.netvaluescore.com/brand-value-calculation
Calculating The Net Value Score. Using the data from the question on total value. Carry out the following steps:. Double the percentage of people that stated significantly better . Double the percentage of people that stated significantly worse . Add the adjusted significantly better figure (from step 1) to the percentage of people that stated somewhat better . Add the adjusted significantly worse figure (from step 2) to the percentage of people that stated somewhat worse . Calculating The Net Value Score.
netvaluescore.com
B2B Brand Value Measurement - Net Value Score
http://www.netvaluescore.com/home
The Net Value Score. Created by B2B International, the Net Value Score (NVS) is a metric that provides the market’s view on the perceived value offered by each company supplying a market. Comparing Net Value Scores Across Different Vertical Markets. The example above illustrates how data plays out to show the perceived value of a number of companies in different vertical markets. A company with a Net Value Score which is significantly higher than others with which it competes will be one which enjoys a r...
SOCIAL ENGAGEMENT