The DGR blog is a hub for our unique take on B2B industry goings-on, editors' commentary, event recaps, rich media resources, links to interesting videos, graphics and presentations. While articles on...
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The Demand Gen Report Blog | demandgenreport.tumblr.com Reviews
https://demandgenreport.tumblr.com
The DGR blog is a hub for our unique take on B2B industry goings-on, editors' commentary, event recaps, rich media resources, links to interesting videos, graphics and presentations. While articles on...
demandgenreport.tumblr.com
The Demand Gen Report Blog • Aha Insights From Our B2B Buyer’s Survey
https://demandgenreport.tumblr.com/post/122882348751/aha-insights-from-our-b2b-buyers-survey
The Demand Gen Report Blog. Aha Insights From Our B2B Buyer’s Survey. By Kim Ann Zimmermann, Senior Managing Editor. Has conducted its B2B Buyer’s Survey for five years now, and this year respondents put heavy emphasis on the importance of input from peers and industry analysts as they research new solutions and companies. B2B buyers will devour content that helps them make the case for ROI. Content that builds a business case or shows clear ROI for the purchase was cited as somewhat or very importan...
The Demand Gen Report Blog • 4 Pillars To Boost Marketing/Sales Alignment
https://demandgenreport.tumblr.com/post/121139719906/4-pillars-to-boost-marketingsales-alignment
The Demand Gen Report Blog. 4 Pillars To Boost Marketing/Sales Alignment. By Steve Scafidi, Editorial Intern. Companies with tightly aligned sales and marketing teams will grow 19% faster than their poorly aligned counterparts, according to preliminary findings of SiriusDecisions’ upcoming B2B Buyer Benchmark Study. This statistic was revealed on a recent webinar. With Jason Hekl, VP and Group Director for Demand Generation at SiriusDecisions. And Cheryl Hanley, Senior Director of Demand Generation at PGi.
The Demand Gen Report Blog • What B2B Marketers Can Learn From Political...
https://demandgenreport.tumblr.com/post/124101713531/what-b2b-marketers-can-learn-from-political
The Demand Gen Report Blog. What B2B Marketers Can Learn From Political Campaigns. By Steve Scafidi, Demand Gen Report Contributor. As the 2016 presidential race heats up, there are many things that B2B marketers can take away from the political process, personal attacks notwithstanding. Looking back, Barack Obama’s two presidential campaigns foreshadowed the data-driven approach being taken by many B2B marketers today. This recent article. In 2012, the Obama campaign focused on data, which played a crit...
The Demand Gen Report Blog • Posts Tagged ‘demand generation’
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The Demand Gen Report Blog. What B2B Marketers Can Learn From Political Campaigns. By Steve Scafidi, Demand Gen Report Contributor. As the 2016 presidential race heats up, there are many things that B2B marketers can take away from the political process, personal attacks notwithstanding. Looking back, Barack Obama’s two presidential campaigns foreshadowed the data-driven approach being taken by many B2B marketers today. This recent article. In 2012, the Obama campaign focused on data, which played a crit...
The Demand Gen Report Blog
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The Demand Gen Report Blog. Are B2B Marketers Drowning In Data? By Carol Krol, Editor-in-Chief. The difference is obviously in the technology and the ability to apply that to automate these processes. That technology is available in abundance, but the majority of marketers have yet to take advantage of it. Two reports came out this week to address the issue from different angles. A database marketing provider, released its fifth annual “ Marketing Imperatives. Found that while automation and the growing ...
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DemandGen Radio
DemandGen Radio with host, David Lewis author and CEO of DemandGen International, Inc. FIND US ON ITUNES! 12 Marketing Priorities at GE Oil and Gas. January 4, 2017. 11 The State of Marketing Automation with SiriusDecisions. December 22, 2016. 10 Marketing Automation Adoption Trends and Insights. December 3, 2016. 9 Modern Marketing Insights from a Jedi Master. November 7, 2016. Doug’s 3 core priorities for setting up Demand Generation Teams. Should telemarketing be managed by Sales or Marketing? This ti...
The Scorecard For Sales and Marketing Automation
Infer Unveils Account Scoring Solution. Tuesday, 19 May 2015 09:28. A provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville, Tenn. SiriusDecisions Launches Process And Learning Tools At Summit. Written by Carol Krol, Editor-in-Chief.
DemandGen Report
Thursday, August 12, 2010. Customer Roadshow 2.0 – Top 13 BtoB Content Marketing Tips. By Owen McDonald, VP of Client Strategy, Demand Creation Specialists. Having just attended the very first stop in the multi-city Customer 2.0 Roadshow – held right in the heart of Manhattan’s Theater District – I couldn’t help but think, “If they can make it here, they can make it anywhere.” And make it they did. Make lists (like this one….people love lists…Top 10…Best Five…whatever). Always Be Helping (I loved. By Sco...
Demand Gen Report - Your Source For The Latest B2B Marketing News & Trends
Buyer Insights and Intelligence Series. Strategy and Planning Series. About Demand Gen Report. Demand Gen Report Events. Buyer Insights and Intelligence Series. Strategy and Planning Series. Mdash;— News Briefs. Mdash;— Demanding Views. Mdash;— Solution Spotlight. Mdash;— Financial News. Mdash;— Industry Insights. Mdash;— Case In Point. Mdash;— Content Marketing. Mdash;— Demand Generation. Mdash;— Lead Nurturing. Mdash;— Marketing Analytics. Mdash;— Social and Mobile. Mdash;— MORE. Mdash;— Awards. March ...
The Scorecard For Sales and Marketing Automation
Infer Unveils Account Scoring Solution. Tuesday, 19 May 2015 09:28. A provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville, Tenn. SiriusDecisions Launches Process And Learning Tools At Summit. Written by Carol Krol, Editor-in-Chief.
The Demand Gen Report Blog
The Demand Gen Report Blog. SDSummit In A Nutshell. By Alicia Fiorletta, Content4Demand. And Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was a busy week (to say the least). We joined thousands of our fellow marketing and demand gen pals to acquire the latest research, models and methodologies from the SiriusDecisions team. The nuances around creating a great campaign theme was also a topic that resonated with us. It’s not just about focusing on your...We were...
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Demand Gen Solutions | B2B Sales Lead Management – Optimize Your Waterfall
B2B Sales Lead Management – Optimize Your Waterfall. Demand Generation is the practice of creating a cohesive strategy for marketing and sales effectiveness. Building a Demand Gen discipline means gaining visibility into each stage of the buying cycle and developing strategies for optimizing your Demand Waterfall. Demand Gen Solutions provides expertise to B2B organizations that need to build a more efficient marketing and sales pipeline – from engagement to retention. Contact Us Cancel reply.
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