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dgtl marketing | Marketing is a contest for people's attention – Seth Godin

Marketing is a contest for people's attention - Seth Godin

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dgtl marketing | Marketing is a contest for people's attention – Seth Godin | dgtlmarketing1.wordpress.com Reviews

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Marketing is a contest for people's attention - Seth Godin

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Crisis Management Planning: A necessity for the online era  | dgtl marketing

https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era

Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...

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Using Celebs to Promote your Product…Is it worth it? | dgtl marketing

https://dgtlmarketing1.wordpress.com/2015/04/02/using-celebs-to-promote-your-product-is-it-worth-it/comment-page-1

Marketing is a contest for people's attention – Seth Godin. Using Celebs to Promote your Product…Is it worth it? Do we notice them as consumers? Over the last few years, as social media becomes a popular method of advertisement, celebrity endorsements have become more successful and more common among well known brands such as Pepsi who paid ‘Queen B’ $50million to be the spokesperson for the fizzy cola drink and the ever so handsome Geroge Clooney who partnered up with Nespresso. Forbes.com recently ...

3

Going Viral | dgtl marketing

https://dgtlmarketing1.wordpress.com/2015/03/08/going-viral/comment-page-1

Marketing is a contest for people's attention – Seth Godin. In the digital marketing world, there is no better way to accelerate your business growth than by going viral. Viral media can be defined as content, which becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. Pepsi’s Jeff Gordon Test drive video can be seen as a viral success, having accumulated more than 40 million views since it was posted in 2013. It’s immediately e...

4

Mobility | dgtl marketing

https://dgtlmarketing1.wordpress.com/2015/02/22/mobility/comment-page-1

Marketing is a contest for people's attention – Seth Godin. The rise of the mobile device (smartphones tablets) has been well documented over the past few years. There have been various reports which have predicted the death of the desktop and the rise of the smartphone. Whether or not the desktop will become extinct remains to be seen, but one thing is for sure, mobile devices are the future. Many people believe that this shift is the most monumental since the Internet began. Marketer’s and business...

5

Crisis Management Planning: A necessity for the online era  | dgtl marketing

https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era/comment-page-1

Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...

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digitalmarketinggroup5.wordpress.com digitalmarketinggroup5.wordpress.com

Traffic Building using Google Adwords – DIGITAL MARKETING GROUP 5

https://digitalmarketinggroup5.wordpress.com/2015/03/29/traffic-building-using-google-adwords

DIGITAL MARKETING GROUP 5. March 29, 2015. April 20, 2015. Traffic Building using Google Adwords. Traffic Building using Google Adwords. In this week’s blog I am going to firstly define Traffic Building . Traffic Building is a Promotional campaign or special attraction aimed at increasing the number of shoppers passing through a shopping area, mall, store, or website . Time targeting: AdWords’ enables advertisers to also select specific hours durng the day for optimal targeting. 18 thoughts on “ Tr...

digitalmarketinggroup5.wordpress.com digitalmarketinggroup5.wordpress.com

How Digital Media is Affecting Children – DIGITAL MARKETING GROUP 5

https://digitalmarketinggroup5.wordpress.com/2015/03/19/how-digital-media-is-affecting-children

DIGITAL MARKETING GROUP 5. March 19, 2015. April 20, 2015. How Digital Media is Affecting Children. How Digital Media is Affecting Children. Remember when you were a child no Facebook, no Twitter, no Snapchat, no YouTube, no Instagram, no iPhone’s, no iPad’s, no mega fast 4G internet access? It’s literally impossible to imagine a world today without these basic necessities . Today’s children are a completely different generation thanks to digital media. Studies show that the average 8-10 year old child s...

digitalmarketinggroup5.wordpress.com digitalmarketinggroup5.wordpress.com

The Impact of Digital Marketing on Sport – DIGITAL MARKETING GROUP 5

https://digitalmarketinggroup5.wordpress.com/2015/03/01/the-impact-of-digital-marketing-on-sport

DIGITAL MARKETING GROUP 5. March 1, 2015. March 3, 2015. The Impact of Digital Marketing on Sport. Digital Marketing has totally changed the way in which sport is consumed, packaged and sold to consumers. Engaging with supporters and customers online has become a vital part of sports marketing. Source: The Social Media MBA Christer Holloman). Source: Lusted. M, (2011). Social Networking). Source: Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm). We are so eager to see these ad...

digitalmarketingroup19.wordpress.com digitalmarketingroup19.wordpress.com

Memes in Digital Marketing – DM-group19

https://digitalmarketingroup19.wordpress.com/2015/03/04/memes-in-digital-marketing

Expanding on topics on digital marketing #mg337. March 4, 2015. March 5, 2015. Memes in Digital Marketing. The definition for a meme is a concept that spreads from person to person via the Internet. Pre-internet, this meant things like regional sayings, fashion, and architecture. Today it’s a picture of a cat who can’t spell,a popular cartoon or a silly image that has been spread around to become an infinitely replicable piece of concept. 1 KNOW YOUR TARGET AUDIENCE. Is your audience internet savvy?

group44mg337.wordpress.com group44mg337.wordpress.com

Google AdWords: Changing the advertising world forever | Group44 MG337

https://group44mg337.wordpress.com/2015/03/01/google-adwords-changing-the-advertising-world-forever

Engaging with consumers…. The Burberry story →. Google AdWords: Changing the advertising world forever. March 1, 2015. Google AdWords came along in 2000 and literally took the advertising world by storm, from that time on the way in which advertising was conducted changed forever. You don’t need anybody to tell you that, just go onto Google and you’ll have a very hard time avoiding being targeted by adverts in today’s world, you can’t escape it. 44 (6), p20. . Elisa Gabbert. (2012). Here Are 10 Reasons.

mg337group10.wordpress.com mg337group10.wordpress.com

Viral Marketing: Creating that “Buzz”. – MG337-Group10

https://mg337group10.wordpress.com/2015/04/05/digital-marketing-case-study

A Blog about the world of Digital Marketing. April 5, 2015. April 6, 2015. Viral Marketing: Creating that “Buzz”. What is Viral marketing and what is it’s importance in the context of the world of marketing? Here are a couple of examples to illustrate the above information. In conclusion, Viral marketing is a very effective marketing strategy given a good narrative , PR strategy as well as platform to communicate the content. Social media and a good networking base are also essentials in successful V...

39digitalmarketing.wordpress.com 39digitalmarketing.wordpress.com

Social Media Marketing | DIGITAL MARKET

https://39digitalmarketing.wordpress.com/2015/03/04/social-media-marketing

The use of #Hashtags in Digital Marketing. ECRM and Its Evolution →. 46% of marketers believe social is core to their business. – (. 2014 State of Marketing). Social media is used to create and share content online through various websites and applications. In the last number of years many brands have begun to use social media as a marketing tool. With sites like Facebook having over 1 billion active users and almost 890 million daily users and Twitter having just under 300 million users (. With the incr...

mg337group10.wordpress.com mg337group10.wordpress.com

Digital Marketing in the Food Industry – MG337-Group10

https://mg337group10.wordpress.com/2015/03/29/digital-marketing-in-the-food-industry

A Blog about the world of Digital Marketing. March 29, 2015. Digital Marketing in the Food Industry. In this blog post, I will attempt to examine the rise in the use of digital marketing and social media in the Food Industry. 3 thoughts on “ Digital Marketing in the Food Industry. March 29, 2015 at 10:06 pm. March 30, 2015 at 8:45 pm. This will be a very tricky industry to sustain if the technology industry continues to grow. It will be interesting to watch this pan out. April 2, 2015 at 9:27 am. Great b...

group53digitalmarketing.wordpress.com group53digitalmarketing.wordpress.com

Budweiser: A Personal Touch | group53digitalmarketing

https://group53digitalmarketing.wordpress.com/2015/03/29/budweiser-a-personal-touch

Budweiser: A Personal Touch. March 29, 2015. This blog post will focus on an example of a company using personal advertisements to stimulate the emotions of potential customers in their advertisements to attract media attention and increase sales. A prime example of Budweiser engaging in emotional marketing was there video ad they released for half time at the Super Bowl in 2015. A truly genius marketing ploy by Budweiser in my opinion. It isn’t the first time Budweiser have used personal advertisi...

digitalmarketing321.wordpress.com digitalmarketing321.wordpress.com

Week 5 – The 5 S’s – Digital Marketing

https://digitalmarketing321.wordpress.com/2015/03/12/week-5-the-5-ss

March 12, 2015. March 12, 2015. Week 5 – The 5 S’s. The 5 S’s of marketing are a crucial element to any business that is interested in engaging in digital marketing. Through digital marketing, similarly to traditional marketing a plan needs to be established and goals should be put in place. These objectives should be focused on the 5 S’s which are: Sell, Speak, Serve, Save and Sizzle. ( Marketing Objective. The next S which refers to simply requiring the company’s website and their customer servic...

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dgtl marketing | Marketing is a contest for people's attention – Seth Godin

Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...

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Dark Matter and the Red Shift: Explorations of Alchemy and Entropy

Dark Matter and the Red Shift: Explorations of Alchemy and Entropy. Wednesday, October 31, 2012. A Little more of a chapter 1 of a possible dissertation. I cut and pasted this from a pdf file that some doctoral candidate sent to me. For any time we interact with others or the material world we are attempting to change the lead of common experience into something more than it was before. (Cavelli, 2002, p. 17). What are students’ experiences and conceptions of peace and justice? Carl Jung (1963/1970) like...

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