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What makes things memorable? - Dr Gemma Calvert

http://gemmacalvert.com/what-makes-things-memorable

Articles by Gemma Calvert. What makes things memorable? The answer came back you choose, we want to know whether there is anything in the field of brain science that could be leveraged by our industry. So I reflected briefly and suggested they might be interested in understanding what makes things memorable, based on some insights that we have about the way the human brain works. So here are a few I thought I would share and that might prove helpful in courting consumers. The novelty of the information.

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Television Appearances - Dr Gemma Calvert

http://gemmacalvert.com/media/tv

Articles by Gemma Calvert. Gemma has been interviewed in many documentaries and business news programs about neuromarketing and it’s application in business and marketing contexts including CBS 60 Minutes, BBC World Business, BBC Business Daily and the BBC Three series on the Secrets of the Superbrands. Below are a selection of some of her appearances. The symbol of Singapore: The Merlion. CBS News – 60 Minutes. How technology may soon read your mind. BBC Inside Out London. Page 1 of 2. Study finds consu...

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Gemma Calvert Neuroscientist - Biography - Dr Gemma Calvert

http://gemmacalvert.com/bio

Articles by Gemma Calvert. Gemma is one of the foremost pioneers of Neuromarketing. A world-renowned Neuroscientist and specialist in the application of brain science to business, Gemma is an academic, consultant, speaker and entrepreneur. She has a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford and is an accredited Chartered Psychologist. Between 1998 2007, she was the Director of the Multisensory Brain Imaging lab at Oxford’s Functional...

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Workshops - Dr Gemma Calvert

http://gemmacalvert.com/workshops

Articles by Gemma Calvert. Feeling very enriched with lots of ideas percolating on how 2015 might be a bit different. Excellent, great organization and lots of relevance through applied cases. Customer Insight Analyst, KMart. Gemma currently teaches on MBA and Masters programs in Asia and runs commercial Executive Education workshops tailored for different sectors, industries and companies. Workshops and Program Topics:. Neuromarketing methods and applications. Sensory marketing and branding. Implicit re...

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Radio Interviews - Dr Gemma Calvert

http://gemmacalvert.com/media/radio

Articles by Gemma Calvert. Gemma has taken part in many radio interviews, programs and debates about the brain in business including the well known BBC Radio 4’s In our time program with Melvyn Bragg. BBC Radio 4 The Philosophers Arms. Do we really have free will? Gemma Calvert joins Matthew Sweet in a debate about whether we really do have free will. BBC Radio 4 In our time. Perception and the Senses. BBC Radio 4 In our time. BBC Radio 4 Brain Culture. Brain Science and Behaviour Change. Page 1 of 2.

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How does the haze impact our brains? - Dr Gemma Calvert

http://gemmacalvert.com/haze-impact

Articles by Gemma Calvert. How does the haze impact our brains? We are all aware of the damaging effect the haze has on our lungs and circulatory system, but how else is it affecting us? New evidence suggests that our brains are also an unfortunate victim of air pollution, both physically and hormonally. Getting old before our time. That typically reduces visibility and causes the air to appear hazy when levels are elevated, the researchers found a direct correlation between levels of exposure to PM.

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Everything you need to know about Implicit Reaction Time (IRTs) - Dr Gemma Calvert

http://gemmacalvert.com/everything-you-need-to-know-about-implicit-reaction-time

Articles by Gemma Calvert. Everything you need to know about Implicit Reaction Time (IRTs). But how do we know that IRT’s work? And what should clients look out for when commissioning implicit studies? Why do we need to measure subconscious responses? Neuroscience has shown that a vast amount of our behaviour is driven by brain processes that operate below our conscious awareness. While many of these processes are related to survival mechanisms (such as breathing, motor functions and homeostatic regu...

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Blog - Dr Gemma Calvert

http://gemmacalvert.com/gcblog

Articles by Gemma Calvert. Welcome to Gemma’s Blog. I will be posting more articles from the field of Neuromarketing and explaining how you can use insights from neuroscience and psychology to gain a competitive edge. If you would like to comment on this blog or be kept informed of the latests posts, please Register Here. Or use the Register link in the right hand column under the Login section. How does the haze impact our brains? Everything you need to know about Implicit Reaction Time (IRTs). Everythi...

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Press Coverage - Dr Gemma Calvert

http://gemmacalvert.com/media/media-coverage

Articles by Gemma Calvert. Gemma’s research has been widely covered by the international press and media including Time Magazine, the Economist, Straits Times and across multiple media platforms. Below are articles and news stories in which she is quoted during interviews about neuromarketing and the application of neuroscience in business. Are the recent string of new themed cafes in S’pore are here to stay? The good and bad sides of consumerism. Asia’s growing appetite for breakfast snacks. Page 1 of 4.