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Direct Marketing Blog(by Richard Gibson)
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Direct Marketing Blog | directmarketingandmore.wordpress.com Reviews
https://directmarketingandmore.wordpress.com
(by Richard Gibson)
directmarketingandmore.wordpress.com
Some thoughts on deliverability as we start 2010 | Direct Marketing Blog
https://directmarketingandmore.wordpress.com/2010/01/31/some-thoughts-on-deliverability-as-we-start-2010
Laquo; Email marketing: Two steps forward, one step back? Incoming variable response signals! Some thoughts on deliverability as we start 2010. Whilst everyone is full of excitement around the New Year and making predictions for 2010 I’d like to take time and ponder the DMA National Client Email Marketing Report. Although it may sound obvious but simply put without deliverability, and very specifically delivery to the recipients inbox those click and conversation rates will be depressed. Indeed the R...
UK economic situation and what it means for direct marketers | Direct Marketing Blog
https://directmarketingandmore.wordpress.com/2009/03/05/uk-economic-situation-and-what-it-means-for-direct-marketers
Laquo; Gracias from Elautobus. Email marketing: Two steps forward, one step back? UK economic situation and what it means for direct marketers. Before writing this column I looked back at an article I’d written for this magazine [ Direct Marketing International. Back in July of last year, some six months ago. Like this column its focus is the UK economy and what it may mean for direct marketers. For 2009 marketers, direct or interactive have a challenge on their hands as the UK consumer adjusts spending ...
Browser Competition Renders Email Previews A Necessity | Direct Marketing Blog
https://directmarketingandmore.wordpress.com/2011/03/11/browser-competition-renders-email-previews-a-necessity
Laquo; Language and deliverability. Browser Competition Renders Email Previews A Necessity. Microsoft, conceding to implementing its Browser Choice Screen in March 2010, enabled European Windows users the choice of 12 different internet browsers, rather than simply being supplied with the default Internet Explorer option. Research from StatCounter into browser market share in Europe further highlights Chrome’s growth. Mostly at the decline of Internet Explorer. Naturally that’s the reason Return Path con...
Direct Marketing Blog | Page 2
https://directmarketingandmore.wordpress.com/page/2
Personalisation in direct mail, two recent examples. On 22/01/2009 by Richard Gibson. Upon opening it up there are plenty more data driven elements mostly similar to the outer and using the creative treatment of the newspaper to show me a quote from myself on what I can get out of data [the event]. You can see the reverse of this piece, with further personalisation here. Again, a great use of data driven personalisation. Because the captured the data, they have used the information to maximum effect&...
Gracias from Elautobus | Direct Marketing Blog
https://directmarketingandmore.wordpress.com/2009/01/22/gracias-from-elautobus
Laquo; Personalisation in direct mail, two recent examples. UK economic situation and what it means for direct marketers. Following on from an earlier post. ING Direct and UNICEF emailed me to thank me for helping to raise funds through their viral email marketing effort in December 2008. For the record here is the creative used (click to enlarge):. This entry was posted on 22/01/2009 at 23:58 and is filed under B2C. You can follow any responses to this entry through the RSS 2.0. From your own site.
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Not Too Webbish: Why I'm cycling 310 miles in four days for charity
http://www.nottoowebbish.com/2013/02/why-im-cycling-310-miles-in-four-days.html
Thursday, 7 February 2013. Why I'm cycling 310 miles in four days for charity. 2013, I will attempt to cycle from London to Brussels via Amsterdam with three colleagues. I am without question the most unfit I have been in my adult life. The least-fit and fattest of the four of us. It will take 4 days and will mean more than 310 miles of roads. I am doing this for a number of reasons, but chief amongst them is to raise money for two immensely important charities. I have often wondered how to describe to o...
Not Too Webbish: January 2010
http://www.nottoowebbish.com/2010_01_01_archive.html
Friday, 29 January 2010. How marketers can (deep breath! Learn from Sales on how to do marketing. Cats and dogs, Shi'a and Sunni, Mods and Rockers, Windows and Macs, “Subo” and The Brit Awards shortlist committee, throughout our lives we will always encounter rivalry’s and dislike between two parties. A polarised right or wrong depending on which side of the argument you sit. Marketing and Sales aren’t supposed to get on. Marketers spend (squander? And that’s how it shall always be. Period. In my experie...
Email Deliverability Blog: There are no quick fixes to inbox delivery!
http://deliverability.blogspot.com/2008/12/there-are-no-quick-fixes-to-inbox.html
Friday, December 05, 2008. There are no quick fixes to inbox delivery! I recently went to Madrid to speak about Sender Score Certifed at an event held by Cabestan. The answer to that is "no there is not! There should be no short term solution for a long term email marketing strategy. Publié par Mario Marlisa. Subscribe to: Post Comments (Atom). View my complete profile. Connect with me on Linkedin. There are no quick fixes to inbox delivery!
Email Deliverability Blog: February 2010
http://deliverability.blogspot.com/2010_02_01_archive.html
Tuesday, February 02, 2010. Deliverability statistics for France, Germany and the UK! My employer Return Path recently released their Global Email Deliverability Benchmark Report. That includes the Inbox Placement Rates for not only US, Canada, Asia but also for some of the major European markets France, Germany and the UK. The benchmark shows that the average Inbox Placement Rate for H2 2009 (that’s the second half of last year) in the United Kingdom is about 89%, in France 88% and in Germany 85%. The a...
Email Deliverability Blog: Getting your email into the Inbox!
http://deliverability.blogspot.com/2005/03/getting-your-email-into-inbox.html
Thursday, March 24, 2005. Getting your email into the Inbox! Every company sending large volumes of commercial or transactional email struggles with a hidden issue: email deliverability. Aware of it or not, nearly 20 percent of email gets blocked or filtered by ISPs and corporate system administrators. Whether email is sent in-house or through an ESP, non-delivery erodes response rates and program effectiveness. Understand the factors that contribute to blocking and filtering. Publié par Mario Marlisa.
Email Deliverability Blog: Finally! Deliverability statistics for France, Germany and the UK!
http://deliverability.blogspot.com/2010/02/finally-deliverability-statistics-for.html
Tuesday, February 02, 2010. Deliverability statistics for France, Germany and the UK! My employer Return Path recently released their Global Email Deliverability Benchmark Report. That includes the Inbox Placement Rates for not only US, Canada, Asia but also for some of the major European markets France, Germany and the UK. The benchmark shows that the average Inbox Placement Rate for H2 2009 (that’s the second half of last year) in the United Kingdom is about 89%, in France 88% and in Germany 85%. The a...
Email Deliverability Blog: March 2005
http://deliverability.blogspot.com/2005_03_01_archive.html
Thursday, March 24, 2005. Getting your email into the Inbox! Every company sending large volumes of commercial or transactional email struggles with a hidden issue: email deliverability. Aware of it or not, nearly 20 percent of email gets blocked or filtered by ISPs and corporate system administrators. Whether email is sent in-house or through an ESP, non-delivery erodes response rates and program effectiveness. Understand the factors that contribute to blocking and filtering. Publié par Mario Marlisa.
Email Deliverability Blog: How Inbox Placement Rate (IPR) affects your ROI
http://deliverability.blogspot.com/2009/11/how-inbox-placement-rate-ipr-affects.html
Monday, November 30, 2009. How Inbox Placement Rate (IPR) affects your ROI. Your open rate, click-through rate, bounce rate, unsubscribe rate and conversion rate are all key metrics that you can use to measure the success of your email campaigns and your ROI. But what if I told you that there is a new metric available to you that will greatly affect the way that your ROI is calculated? It’s called the “Inbox Placement Rate”. Delivered (or delivery) rate. Take a look at the following table:. 2 000 €.
Email Deliverability Blog: Would you pay-per-email to get delivered?
http://deliverability.blogspot.com/2009/08/would-you-pay-per-email-to-get.html
Wednesday, August 26, 2009. Would you pay-per-email to get delivered? There are some updated stories floating on the net regarding Yahoo! A charitable twist on the old idea of email postage stamps." where users donate $0.01 to a charity of their choice for each email they send. Similar schemes like Microsoft's Penny Black. Very recently, during a meeting with one of my French partners, they also asked about Centmail, what my thoughts are on this and if it would be a good investment for them? Schemes that...
Email Deliverability Blog: August 2009
http://deliverability.blogspot.com/2009_08_01_archive.html
Wednesday, August 26, 2009. Would you pay-per-email to get delivered? There are some updated stories floating on the net regarding Yahoo! A charitable twist on the old idea of email postage stamps." where users donate $0.01 to a charity of their choice for each email they send. Similar schemes like Microsoft's Penny Black. Very recently, during a meeting with one of my French partners, they also asked about Centmail, what my thoughts are on this and if it would be a good investment for them? Schemes that...
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directmarketingandmore.wordpress.com
Direct Marketing Blog
Browser Competition Renders Email Previews A Necessity. Posted in Email marketing. On 11/03/2011 by Richard Gibson. Microsoft, conceding to implementing its Browser Choice Screen in March 2010, enabled European Windows users the choice of 12 different internet browsers, rather than simply being supplied with the default Internet Explorer option. Research from StatCounter into browser market share in Europe further highlights Chrome’s growth. Mostly at the decline of Internet Explorer. Naturally that’s th...
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