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Friday, September 25, 2009. Anyway, the brilliance that is Guinness marketing down the years continues – and hats off to the current team who have almost certainly engineered the biggest marketing cut through of the current year. Click above to see our website. Thursday, September 10, 2009. The Triumph of Product over Message. Well, after 15 years of loyalty I’ve just moved from Vodafone to O2. Why? One would have thought so – but nothing in this world is that easy as everybody knows. Email Marketing ...

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Friday, September 25, 2009. Anyway, the brilliance that is Guinness marketing down the years continues – and hats off to the current team who have almost certainly engineered the biggest marketing cut through of the current year. Click above to see our website. Thursday, September 10, 2009. The Triumph of Product over Message. Well, after 15 years of loyalty I’ve just moved from Vodafone to O2. Why? One would have thought so – but nothing in this world is that easy as everybody knows. Email Marketing &#8...

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DMA Blog | dma-blog.blogspot.com Reviews

https://dma-blog.blogspot.com

Friday, September 25, 2009. Anyway, the brilliance that is Guinness marketing down the years continues – and hats off to the current team who have almost certainly engineered the biggest marketing cut through of the current year. Click above to see our website. Thursday, September 10, 2009. The Triumph of Product over Message. Well, after 15 years of loyalty I’ve just moved from Vodafone to O2. Why? One would have thought so – but nothing in this world is that easy as everybody knows. Email Marketing &#8...

INTERNAL PAGES

dma-blog.blogspot.com

1

DMA Blog: August 2009

http://dma-blog.blogspot.com/2009_08_01_archive.html

Friday, August 28, 2009. Hard-hitting creative that gets the point across. Directory is always a great resource site for investigating the best in direct marketing across the world. This quarter, the following campaign for a homeless charity in Sweden stands out for using direct mail in an innovative way. Http:/ directnewideas.com/index.php/2009/07/09/the-homeless-letter? Click above to see our website. Thursday, August 27, 2009. Squeeze, from the Batchelors beverage company recent email campaign achieve...

2

DMA Blog: July 2009

http://dma-blog.blogspot.com/2009_07_01_archive.html

Wednesday, July 29, 2009. Radio, The Theatre of the Mind. If you’re going to take the stage in the theatre of the mind you had better be well rehearsed. Why? Radio is the most ubiquitous medium, but because of that it can so often become aural wallpaper, that drone of adds and chirpy DJs that can be tuned out of just as quickly as it can be tuned in to. Which is why, before you go on the airwaves, you’d better decide what you want to say, and more importantly, how you want to say it. C Use profiling, pro...

3

DMA Blog: Love is the greatest thing….

http://dma-blog.blogspot.com/2009/08/love-is-greatest-thing.html

Tuesday, August 4, 2009. Love is the greatest thing…. You can have all the creative strategy and wonderful insights in the world, but without trust and belief in a client services person, you won’t get repeat business. We have highly educated and seasoned clients now who know what they want and understand the marketing patter extremely well. If the idea is not relevant or authentic, you will have lost them. Click above to see our website. Subscribe to: Post Comments (Atom). Follow me on Twitter.

4

DMA Blog: Email Marketing – One of the most cost effective communication channels

http://dma-blog.blogspot.com/2009/08/email-marketing-one-of-most-cost.html

Thursday, August 27, 2009. Email Marketing – One of the most cost effective communication channels. Having a good email database and knowing what you can do with it can greatly increase your bottom line and may be one of the cheapest marketing channels you can use, when you know how to do this effectively. An offer or competition can increase the response rate dramatically. You have only a few seconds to hold your audiences attention before they press delete. Simple ways to start building your base:.

5

DMA Blog: Radio, The Theatre of the Mind

http://dma-blog.blogspot.com/2009/07/radio-theatre-of-mind.html

Wednesday, July 29, 2009. Radio, The Theatre of the Mind. If you’re going to take the stage in the theatre of the mind you had better be well rehearsed. Why? Radio is the most ubiquitous medium, but because of that it can so often become aural wallpaper, that drone of adds and chirpy DJs that can be tuned out of just as quickly as it can be tuned in to. Which is why, before you go on the airwaves, you’d better decide what you want to say, and more importantly, how you want to say it. Follow me on Twitter.

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Friday, September 25, 2009. Anyway, the brilliance that is Guinness marketing down the years continues – and hats off to the current team who have almost certainly engineered the biggest marketing cut through of the current year. Click above to see our website. Thursday, September 10, 2009. The Triumph of Product over Message. Well, after 15 years of loyalty I’ve just moved from Vodafone to O2. Why? One would have thought so – but nothing in this world is that easy as everybody knows. Email Marketing &#8...

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