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Doug Burton - Marketing and Advertising Specialist, Creative Director

Marketing and Advertising Specialist, Creative Director

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Doug Burton - Marketing and Advertising Specialist, Creative Director | dougburtononline.com Reviews
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Marketing and Advertising Specialist, Creative Director
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1 by doug burton
2 than with strangers
3 empathy
4 while panera cares
5 can panera cares
6 relevance is king
7 sexist or fun
8 continue reading
9 who’s your uncle
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by doug burton,than with strangers,empathy,while panera cares,can panera cares,relevance is king,sexist or fun,continue reading,who’s your uncle,connect,latest tweets,http / t co/817aosrplf,http / t co/d0pevvteuw,http / t co/8to6d9pouu
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Doug Burton - Marketing and Advertising Specialist, Creative Director | dougburtononline.com Reviews

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Marketing and Advertising Specialist, Creative Director

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1

Marketing and Advertising In The Shadow of a National Tragedy

http://dougburtononline.com/2012/12/in-the-shadow-of-a-national-tragedy

Marketing and Advertising Specialist, Creative Director. In the Shadow of a National Tragedy. December 17, 2012. On Sunday, NFL fans at stadiums across the country observed a few moments of silence for reflection in memory of the victims. The Associated Press reported that some teams darkened their scoreboards and lowered their flags to half-staff, while others wore helmet decals or black ribbons. It was a nice demonstration of compassion by the teams and fans of the NFL. Considering that in the U.S&...

2

What’s The Secret To Dove’s Real Beauty Sketches Campaign? Empathy - Doug Burton

http://dougburtononline.com/2013/05/whats-the-secret-to-doves-real-beauty-sketches-campaign-empathy

Marketing and Advertising Specialist, Creative Director. What’s The Secret To Dove’s Real Beauty Sketches Campaign? May 6, 2013. If you’re like me, you were more than a little moved by Dove’s Real Beauty Sketches. The Real Beauty Sketches. Why do so few brands succeed in exhibiting the kind of empathy displayed in Real Beauty Sketches. Another reason many companies fail to effectively convey empathy is that they’re always too busy pushing their product’s benefits to have time to build the brand-consumer ...

3

Sexist or Fun? - Doug Burton

http://dougburtononline.com/2012/07/sexist-or-fun

Marketing and Advertising Specialist, Creative Director. July 2, 2012. So what’s the best way to get girls interested in science? The folks at the European Commission, who created this 53-second video, seem to think the answer is with lipstick, short skirts, high heels, bubbles, and a really catchy soundtrack. The girls in this video look like they’re more ready for a fashion shoot than science class. So why did the people European Commission think this was on target? So here’s the thing… We all kn...

4

A Respectful Expanding Banner Ad? - Doug Burton

http://dougburtononline.com/2012/05/a-respectful-expanding-banner-ad

Marketing and Advertising Specialist, Creative Director. A Respectful Expanding Banner Ad? May 31, 2012. Most of us really hate web banner ads that expand over the content we’re trying to view. Some ads seem to have a mind of their own – expanding even if my cursor hasn’t gone anywhere near them. Procter and Gamble took a very responsible approach to this expanding banner ad for their. Program, seen recently on HelloGiggles.com (You can ask me why I was on the Hello Giggles website later). Keep up the go...

5

The Consumer Revolution is Underway - Doug Burton

http://dougburtononline.com/2012/05/the-consumer-revolution-is-underway-2

Marketing and Advertising Specialist, Creative Director. The Consumer Revolution is Underway. May 26, 2012. Visit most any marketing and advertising publication online and you can learn which agency accounts are up for review, which new ad campaigns are causing a stir, and which new technologies and mediums are setting the marketing world on fire. You can get advice on how best to use social media, debate the merits of crowdsourcing, even find out what happened last week on Mad Men . A decade ago, I deci...

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Marketing and Advertising Specialist, Creative Director. New COPPA Guidelines Are An Opportunity for Marketers to Build Trust with Parents. June 17, 2013. This summer, you might hear a collective groan from developers of online games and mobile software. That’s because new Children’s Online Privacy Protection Act (COPPA). Be collected without parental notice and consent to add geo-location information, photographs, and videos. I think this really speaks to the level of distrust that parents have for mark...

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