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Saturday, October 23, 2010. Topic 12 - Traffic - Building and Managing the Flow. 1) What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both? Advantages for PPC advertising includes the ability to show ads when it will be best targeted while increasing brand awareness and traffic to the company website. Disadvantage includes not always attraction quality consumers, competition may click on your ads so you must pay for n...

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Saturday, October 23, 2010. Topic 12 - Traffic - Building and Managing the Flow. 1) What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both? Advantages for PPC advertising includes the ability to show ads when it will be best targeted while increasing brand awareness and traffic to the company website. Disadvantage includes not always attraction quality consumers, competition may click on your ads so you must pay for n...

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e-marketing | ebz-e-marketingchat.blogspot.com Reviews

https://ebz-e-marketingchat.blogspot.com

Saturday, October 23, 2010. Topic 12 - Traffic - Building and Managing the Flow. 1) What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both? Advantages for PPC advertising includes the ability to show ads when it will be best targeted while increasing brand awareness and traffic to the company website. Disadvantage includes not always attraction quality consumers, competition may click on your ads so you must pay for n...

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ebz-e-marketingchat.blogspot.com

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e-marketing: Topic 12 - Traffic - Building and Managing the Flow

http://ebz-e-marketingchat.blogspot.com/2010/10/topic-12-traffic-building-and-managing.html

Saturday, October 23, 2010. Topic 12 - Traffic - Building and Managing the Flow. 1) What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both? Advantages for PPC advertising includes the ability to show ads when it will be best targeted while increasing brand awareness and traffic to the company website. Disadvantage includes not always attraction quality consumers, competition may click on your ads so you must pay for n...

2

e-marketing: Topic 11 - eCustomer Relationship Marketing

http://ebz-e-marketingchat.blogspot.com/2010/10/topic-11-ecustomer-relationship.html

Wednesday, October 13, 2010. Topic 11 - eCustomer Relationship Marketing. 1) What did Monster.com want to use CRM for? Monster.com wanted to use a customer relationship management program to give their telephone consultants access to consumer information. This information would allow them to provide more targeted accurate and fast service. With this technology management thought they could build the company and expand globally as they would provide great service. Companies including Siebel Systems and Or...

3

e-marketing: August 2010

http://ebz-e-marketingchat.blogspot.com/2010_08_01_archive.html

Tuesday, August 24, 2010. Week 5 – Promotion. 1) List the 10 types of promotion and give examples. 8211; a paid form of communication that takes place between a business and their consumers, often it aims to persuade, inform or remind. E.g. online banner for cheap flights. 8211; involves exchanging a product or service for money. E.g. affiliate marketers may aim to create sales for the company they are working for. Bourne’ promotional blog http:/ blog.thatsmelbourne.com.au/. 8211; Companies can demonstra...

4

e-marketing: week 10 - eConsumers

http://ebz-e-marketingchat.blogspot.com/2010/10/1-in-chaffey-2008-chapter-4-three-types.html

Tuesday, October 12, 2010. Week 10 - eConsumers. 1) In Chaffey (2008) chapter 4 three types of shopper behaviour are identified. These are the tracker, the hunter, and the explorer. What are the characteristics of these customer behaviours and how in particular might you encourage an explorer to purchase online? 2) Given that the main fears about using the Internet are security and privacy, what can organisations do to reassure customers? V)loyalty. This stage would be when consumers return to that s...

5

e-marketing: Topic 4 – Marketing Mix Online Variations

http://ebz-e-marketingchat.blogspot.com/2010/08/topic-4-marketing-mix-online-variations.html

Thursday, August 19, 2010. Topic 4 – Marketing Mix Online Variations. 1) A decrease in prices is inevitable in an online marketing environment. Do you agree or disagree? In a lecture today we were asked how many of us used the internet as the first source of information when we compared products or searched for product information. 100% of us raised our hands. It’s the easiest way to find value for money so does this mean that it will force prices down? Channel conflict may be a result of:. Conflict may ...

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e-marketing

Saturday, October 23, 2010. Topic 12 - Traffic - Building and Managing the Flow. 1) What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both? Advantages for PPC advertising includes the ability to show ads when it will be best targeted while increasing brand awareness and traffic to the company website. Disadvantage includes not always attraction quality consumers, competition may click on your ads so you must pay for n...

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