Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising
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electricginger's media musings – Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising | electricginger.com Reviews
https://electricginger.com
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising
electricginger.com
April 2014 – electricginger's media musings
https://electricginger.com/2014/04
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising. Electricginger's media musings. Being topical or even shareable is not the same as being relevant. It doesn’t matter which category they are in, or what audience their product is for, brands keep following the same trite route to irrelevance. By no means the worst offender, but typical of the behaviour I am talking about is National Express. When social media specialists discuss what th...
August 2014 – electricginger's media musings
https://electricginger.com/2014/08
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising. Electricginger's media musings. Now talk show hosts are on my side! Over the past couple of years I’ve been banging on about my manifesto for sustainable communications. Simply put – if we don’t respect our consumers and their relationships with the media they choose to consume, we will lose our right/ability to use those media to speak with them. In this piece in Bloomberg Business Week.
The unsustainable exploitation of social media – electricginger's media musings
https://electricginger.com/2013/10/14/the-unsustainable-exploitation-of-social-media
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising. Electricginger's media musings. The unsustainable exploitation of social media. Just a quick post to highlight this opinion piece on the Drum. Which suggests that brands might be to blame for a decline in consumer interest around social media sites. I wholeheartedly agree – and this resonates loudly with my Sustainable media manifesto. That I wrote a couple of years ago. October 14, 2013.
December 2013 – electricginger's media musings
https://electricginger.com/2013/12
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising. Electricginger's media musings. 4 Old Fashioned Rules of Advertising in Action. A while ago I read this excellent article. By Martin Weigel in which he debunks a lot of the received wisdom that passes as “facts” in our lovely industry and instead highlights 4 fundamental rules of advertising that every campaign should fulfill before it does ANYTHING else. Simply stated, these rules are:.
Now talk show hosts are on my side! – electricginger's media musings
https://electricginger.com/2014/08/07/now-talk-show-hosts-are-on-my-side
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising. Electricginger's media musings. Now talk show hosts are on my side! Over the past couple of years I’ve been banging on about my manifesto for sustainable communications. Simply put – if we don’t respect our consumers and their relationships with the media they choose to consume, we will lose our right/ability to use those media to speak with them. In this piece in Bloomberg Business Week.
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chris stephenson | MEDIATION
https://cwstephenson.com/author/cwstephenson
Negotiating the future of media and communications. Author Archives: chris stephenson. The Un-Negotiated Contract: How the model changed, and why the fight for access to data and information has never mattered more. December 11, 2014. This post first appeared on Mumbrella At some point in the last decade a long-established contract between people, media and brands fundamentally changed. What is gradually and incrementally replacing it is an un-negotiated […]. Read Article →. December 9, 2014. A tale of t...
radio | MEDIATION
https://cwstephenson.com/category/radio
Negotiating the future of media and communications. Being a true version of yourself: Lessons on transparency from Kyle and Jackie O, and Bethany Mota. December 2, 2014. So today PHD Australia – as part of our Conversations series – was lucky enough to host a session in which Kyle and Jackie O shared some of their experiences of […]. Read Article →. Crisis. What Crisis? How media’s negotiation with it’s own future is compromising political debate, and its own seat at the table. June 17, 2013. Mediation h...
engaging | MEDIATION
https://cwstephenson.com/category/engaging
Negotiating the future of media and communications. Being a true version of yourself: Lessons on transparency from Kyle and Jackie O, and Bethany Mota. December 2, 2014. So today PHD Australia – as part of our Conversations series – was lucky enough to host a session in which Kyle and Jackie O shared some of their experiences of […]. Read Article →. Joy: How Brands are Spreading a Little Love and Happiness, and What This Surprise and Delight Tells Us about the State We’re In. July 18, 2013. April 28, 2011.
Being a true version of yourself: Lessons on transparency from Kyle and Jackie O, and Bethany Mota | MEDIATION
https://cwstephenson.com/2014/12/02/being-a-true-version-of-yourself
Negotiating the future of media and communications. Being a true version of yourself: Lessons on transparency from Kyle and Jackie O, and Bethany Mota. December 2, 2014. Both Kyle and Bethany answered a question on what sat behind their success with that same answer – you have to be yourself. I was reminded of that comment today as Kyle was riffing on his relationship with Jackie O, audiences and brands … in all those instances he observed that you have to be – and stay – transparent. Big thanks to Kyle,...
data planning | MEDIATION
https://cwstephenson.com/category/data-planning
Negotiating the future of media and communications. Category Archives: data planning. The Un-Negotiated Contract: How the model changed, and why the fight for access to data and information has never mattered more. December 11, 2014. This post first appeared on Mumbrella At some point in the last decade a long-established contract between people, media and brands fundamentally changed. What is gradually and incrementally replacing it is an un-negotiated […]. Read Article →. May 25, 2011. December 1, 2009.
social media-ising | MEDIATION
https://cwstephenson.com/category/social-media-ising
Negotiating the future of media and communications. Category Archives: social media-ising. Weapons of Mass Contagion: why our amazement and anger at Facebook’s emotion experiment is misdirected. June 30, 2014. A Wordle of Facebook’s Statement of Rights and Responsibilities which “derives from the Facebook Principles, and is our terms of service that governs our relationship with users and others who interact […]. Read Article →. July 11, 2013. Read Article →. July 8, 2013. Read Article →. June 29, 2013.
The Un-Negotiated Contract: How the model changed, and why the fight for access to data and information has never mattered more | MEDIATION
https://cwstephenson.com/2014/12/11/the-un-negotiated-contract
Negotiating the future of media and communications. The Un-Negotiated Contract: How the model changed, and why the fight for access to data and information has never mattered more. December 11, 2014. This post first appeared on Mumbrella. The broadcast interruption model that emerged in the 1950s was a ruthlessly effective and potent means of value exchange. Everyone involved (which was everyone) won. It was ruthlessly simple – brands gave broadcast media dollars which paid for content that...Because wha...
viewing | MEDIATION
https://cwstephenson.com/category/viewing
Negotiating the future of media and communications. The Netflix Spark: Why the arrival of the SVOD platform heralds a more even distribution of the future for everyone. December 9, 2014. Netflix CEO Reed Hastings so yesterday as I was meandering along the freeway in Melbourne I heard the most startling comment on the radio. a contributor to the city’s 3AW station […]. Read Article →. Begun, The Distribution Wars Have: How CBS vs Time Warner is only an opening salvo in the long hard battles to come. FOX8&...
The Aussie Diaries | MEDIATION
https://cwstephenson.com/the-aussie-diaries
Negotiating the future of media and communications. Here finally (gradually) and in one place are all of the video diaries of my time in Australia. I’ll gradually get this updated so that they’re all in here. bear with. EPISODE #68 – CITY TO SURF 2013, THE PRO EDITION. Soundtrack is the title track to the Pacific Rim soundtrack by Ramin Djawadi. EPISODE #67 – STEW’S BIRTHDAY TREASURE HUNT. Music is the theme to the TV show Treasure Hunt and Flight 76 by Walter Murphy. EPISODE #65 – A VERY GOOD GRAS.
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Welcome To haraldreitinger.com
My goals in live have always been to create great music, work with great people and be a good person. So far i think i achieved quite a bit of everything. For the future my goal is to be HAPPY! My vision in life as well as my vision in music is to come up with new ideas and new ways of doing things. I try to be open for new, crazy, interresting ideas, people and things. Que sera sera - whatever will be - will be!
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electricginger's media musings – Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising
Ramblings and rants on things that pique my curiosity or raise my ire in the world of media, marketing and advertising. Electricginger's media musings. The sorry state of the public apology. Following the recent genuine and heartfelt apology by young Australian tennis player Daria Gavrilova, I wrote this piece. For the Drum that explores how public apologies are usually so unsatisfactory. In my article in the Drum. February 22, 2016. February 22, 2016. Is this product placement or branded content? In thi...
Electric Giraffe
The electric giraffe (aka 'Rave Raffe') is a shy, nocturnal creature of the Playa. It can sometimes be found roaming the streets of suburbia where it elicits awe amongst the spectators. Native of Southern California, the 'Raffe can sometimes be coaxed further afield for special occasions. Enter now the world of the Electric Giraffe, and behold the beauty of its design, marvel at its engineering and revel in the presence of the World's first robotic giraffe. 6th May, 2015 by MrZebra. Well, hello everyone!
Electric Girl
Blammo T-Shirts are back! Once again, you can proudly wear the Electric Girl's furry sidekick with a new series of t-shirts! Men's, women's and children's sizes and styles available. Not familiar with Electric Girl? Visit the online comics. Section of our site to read some EG stories! Can't find EG books at your local retailer? Stop by the eg.com store. To find out where you can online! All contents 2015 Michael Brennan. The electric girl logo is a registered trademark.
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Le blog d'electric girl - Des nouveautés musicales mais aussi des voyages, du cinéma etc.
Le blog d'electric girl. Des nouveautés musicales mais aussi des voyages, du cinéma etc. Nouveautés Musicales #9: Nilüfer Yanya, Deluxe, Alt-J, JGrrey. Chromeo apporte une touche de soleil avec Juice. Tom Misch nous fait fondre avec son langoureux Movies. Nouveautés Musicales #8 : Benjamin Clementine, Petit Fantôme, Bruno Major, The Limiñanas. Nouveautés Musicales #7 : Moodoïd, Chinese Man, Evergreen, Charlotte Gainsbourg. Albé, le projet solo d’Alexandre de La Baume Face A B. Laurie Darmon Février 91.
electricgirl's blog - Electric girl - Skyrock.com
Welcom to my blog. 15/05/2010 at 7:48 AM. 16/05/2010 at 2:13 PM. Subscribe to my blog! Ami ou ennemi té le bienvenu. Don't forget that insults, racism, etc. are forbidden by Skyrock's 'General Terms of Use' and that you can be identified by your IP address (66.160.134.62) if someone makes a complaint. Please enter the sequence of characters in the field below. Posted on Saturday, 15 May 2010 at 8:02 AM. David Guetta is the best. Don't forget that insults, racism, etc. are forbidden by Skyrock's 'Gene...
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