emailvigilance.blogspot.com

Email Vigilance

Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.

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Email Vigilance | emailvigilance.blogspot.com Reviews

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Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.

<META> KEYWORDS

1 email vigilance

2 dear russell

3 0 comments

4 email creative

5 email overuse

6 email personalization

7 labels content relevance

8 email best practices

9 dear friend

10 labels can spam

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Email Vigilance | emailvigilance.blogspot.com Reviews

https://emailvigilance.blogspot.com

Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.

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emailvigilance.blogspot.com

1

Email Vigilance: December 2008

http://emailvigilance.blogspot.com/2008_12_01_archive.html

Thursday, December 18, 2008. Holiday Carol and Message for Email Marketers. Deck the inboxes with emails aplenty. Blah, blah, blah, blah, blah….blah, blah, blah, blah. Think the incessant emails will make customers jolly? Blah, blah, blah, blah, blah….blah, blah, blah, blah. Hawking clearance crap like staid apparel. Blah, blah, blah, blah, blah, blah, blah, blah. Why “Dear Valued Customer” instead of “Dear Bob or Carol”? Blah, blah, blah, blah, blah….blah, blah, blah, BLAHHHHHHH! Russell Fletcher has be...

2

Email Vigilance: The Retailer Archetype: B&N

http://emailvigilance.blogspot.com/2008/10/retailer-archetype-b.html

Thursday, October 9, 2008. The Retailer Archetype: B&N. I ran across an excellent email this morning that I believe every retailer should emulate. Too often, retailers fall into the trap of trying to bombard the customer with a "look at all the cool stuff we have on sale" approach to the campaign creative. However, they fail to realize that many of the items presented have no relevance to. Posted by Email Vigilance. Labels: email best practices. Subscribe to: Post Comments (Atom). Russell Fletcher has be...

3

Email Vigilance: January 2009

http://emailvigilance.blogspot.com/2009_01_01_archive.html

Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.

4

Email Vigilance: Political Campaigns: What Not to Do with Email

http://emailvigilance.blogspot.com/2008/10/political-campaigns-what-not-to-do-with.html

Friday, October 17, 2008. Political Campaigns: What Not to Do with Email. After watching the final Obama-McCain debate, I must admit that I was awakened from my political hibernation and I'm now looking forward to knowing who our next national figurehead will be. However, after checking my Hotmail inbox recently, it was like having an extra cold glass of water thrown in my face, reminding me of what I hate most about election season. Is there a bigger turn-off than political email campaigns? Regardless o...

5

Email Vigilance: CAN-SPAM: Useful or Histrionic?

http://emailvigilance.blogspot.com/2008/10/can-spam-useful-or-histrionic.html

Tuesday, October 7, 2008. CAN-SPAM: Useful or Histrionic? Is it me or does the CAN-SPAM legislation (read about it at: http:/ www.spamlaws.com/federal/108s877.shtml. Seem to be tossed about more frequently than Caesar salad or name-dropped more readily than Larry King disclosing his life-long friendship with [insert your favorite celebrity or sporting hero here]? Chances are if you go to any ESP Website or deliverability. Sell more porn by using "Information on New Joel Osteen. Book" in my subject line?

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emailvigilance.blogspot.com

Email Vigilance

Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.

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