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Em Mathews | Strategist

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Em Mathews | Strategist | emmathews.co.uk Reviews
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Em Mathews | Strategist | emmathews.co.uk Reviews

https://emmathews.co.uk

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Digital doesn’t have to have a # | Em Mathews

http://emmathews.co.uk/fairedeux/digital-doesnt-have-to-have-a

Digital doesn’t have to have a #. January 17, 2015. A digital brief is not a pre-requisite to a pop up shop in Shoreditch with its own hashtag that can be reverse graffitied on a treasure hunt along Brick Lane. This solution is not going to make Kirsty in Sleaford any more likely to switch the kids’ packed lunch choice. Comments ( 0 ). Your email address will not be published. Required fields are marked *. Notify me of follow-up comments by email. Notify me of new posts by email. Follow me on Twitter.

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Curriculum Vitae | Em Mathews

http://emmathews.co.uk/personal/curriculum-vitae

Jan 2016 – present iris. Planner working on Samsung and Nectar. May 2013 – Dec 2015 LIDA. Strategist working on O2, RBS and Boots. Oct 2012 – Jan 2013 BBH. Home Grown work placement. May – July 2012 Founded. 2012 – 2013 MA Advertising. 2006 – 2009 BA (Hons) Graphic Design. Camberwell College of Arts. 2005 – 2006 Foundation. Camberwell College of Arts. IPA Foundation Certificate 2014. 8216;How can brand-led social ideas drive sustained behavioural change? 8217; –. 44 (0) 7879 351018. Drop me a line.

3

Blog | Em Mathews | Strategist

http://emmathews.co.uk/fairedeux

Putting the Long & Short of It through the Mum Test. May 5, 2016. Aka Why does John Lewis keep trying to make me feel all the feels? So Mum, just so you don’t get caught out on the ever-important topic of brand equity, here goes:. In advertising, we often need to show how the communications we put out into the world relate to the amount the company has spent on this work and the profit they make or sales of their product or service that arise off the back of it. Short-term and Long Term. However, it is i...

4

Who is the creative brief for? | Em Mathews

http://emmathews.co.uk/fairedeux/who-is-the-creative-brief-for

Who is the creative brief for? January 31, 2015. It may seem like a simple question to answer and before working in an agency (and for a time whilst working in an agency) I would have answered; “the creatives! 8221; However, being “the most important piece of paper in the agency”, the creative brief does more than it says on the tin i.e. brief the creatives. Would it not improve our storytelling ability and raise the interest of the creatives if we had to condense each brief into a PechaKucha. My ideal a...

5

You don’t need a crisis to have a plan | Em Mathews

http://emmathews.co.uk/fairedeux/crisis

You don’t need a crisis to have a plan. May 23, 2015. We talk enough about brands in crisis, we advocate honesty and showing a human-side. I put a presentation together on that very topic:. However, this is not the main focus for this blog post. According to our Human Resources department, depression is abundant within our industry, which begs the question; why aren’t we talking about it? Sharing our coping strategies? Inspired by the articles that former BBH colleague Shadi writes for the Huffington Post.

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An announcement | see what happens

https://seewhathappensblog.com/2014/10/22/an-announcement

A blog about behaviour, people, creativity, learning by doing, marketing, stuff…. This isn’t one of those game-changer posts. The type that is being published a lot right now. It’s not designed to force the industry to confront its entrenched structural problems. I have no epiphany with which to inspire you to do great work. In new ways. I’m not advocating a new future for yourself, nor am I revolting against the agency model. I wouldn’t presume to know the answer, or have that much clout. My wife and I ...

fairedos.blogspot.com fairedos.blogspot.com

faire do's: March 2013

http://fairedos.blogspot.com/2013_03_01_archive.html

Less chatting and ranting more thinking and linking. Thursday, 28 March 2013. I’m really interested in the concept of brand loyalty and the debate as to whether or not it actually exists. I thought I’d take a look into why I’m a massive fan of Sainsbury’s to find out where this affiliation stems from. I really do love Sainsbury’s, ask anyone. Bonding with my dad - The ‘Big Shop’ in Camden? A nice sentimental idea and although the Supermarket Sweep. Is it Jamie Oliver’s perky little face? Well, it may be ...

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faire do's: February 2012

http://fairedos.blogspot.com/2012_02_01_archive.html

Less chatting and ranting more thinking and linking. Tuesday, 28 February 2012. Sunday summary, on a tuesday. In my defence i have no defence; i need to get back on top of it. one month in, we were asked to make a 1 minute video about our experience on the course so far. i don't really think in film but taught myself imovie (yes yes i know) and made this:. Coppola eat your heart out. This week george boyter. In kensington to meet zoe verrion. Posted by Em Mathews. Location: DLKW Lowe, London. 8220;This w...

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faire do's: November 2012

http://fairedos.blogspot.com/2012_11_01_archive.html

Less chatting and ranting more thinking and linking. Sunday, 18 November 2012. The philosophy of andy warhol: from a to b and back again. Posted by Em Mathews. Subscribe to: Posts (Atom). My name's em, i'm a strategist working in advertising. wordy and spontaneous with a sense of humour that's cut on the bias and a mania for all things daring, thought provoking, intimate and hand-made. this is my blog. it's my hassle free presence on the net. i look forward to hearing your thoughts. Food baby on board!

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faire do's: May 2013

http://fairedos.blogspot.com/2013_05_01_archive.html

Less chatting and ranting more thinking and linking. Wednesday, 22 May 2013. Last night saw Thom Noble take to the stage at King's College London for Warc. S Neuroscience event. An esteemed neuromarketer, Thom's work strives to better explain consumer behaviour and to predict what people are going to buy. Both concepts that are undeniably useful from an advertising perspective. I would like to buy one. Just the same as that. Baby see, baby do. It reminds me of how Big Brother housemates become less able ...

fairedos.blogspot.com fairedos.blogspot.com

faire do's: putting the you in ux

http://fairedos.blogspot.com/2013/02/putting-you-in-ux.html

Less chatting and ranting more thinking and linking. Thursday, 14 February 2013. Putting the you in ux. Last week i went to an #ogilvychange. Talk in the very snazzy ogilvy offices in canary wharf. rory sutherland. Hosted the evening to promote matt watkinson. S new book, the ten principles behind great customer experiences. This is a summary of some of the points that were discussed. Ux's part in the customer journey. Why is it so difficult to make it better? The objective and the super objective. Is th...

fairedos.blogspot.com fairedos.blogspot.com

faire do's: bye bye h

http://fairedos.blogspot.com/2013/01/bye-bye-h.html

Less chatting and ranting more thinking and linking. Saturday, 5 January 2013. What a climactic end to the year! In the same month that i acquire my master's in the art of advertising (Em M. MA) i have also come to the end of a three month placement at one of the world's most notorious agencies. I really enjoyed my past few months at bbh. Enjoyed them, they flew by and i'm sad to have left. I entered into bbh through their home grown scheme. As mentioned in a previous post. A man who evokes huge respect)...

fairedos.blogspot.com fairedos.blogspot.com

faire do's: brand loyalty

http://fairedos.blogspot.com/2013/03/brand-loyalty.html

Less chatting and ranting more thinking and linking. Thursday, 28 March 2013. I’m really interested in the concept of brand loyalty and the debate as to whether or not it actually exists. I thought I’d take a look into why I’m a massive fan of Sainsbury’s to find out where this affiliation stems from. I really do love Sainsbury’s, ask anyone. Bonding with my dad - The ‘Big Shop’ in Camden? A nice sentimental idea and although the Supermarket Sweep. Is it Jamie Oliver’s perky little face? Well, it may be ...

fairedos.blogspot.com fairedos.blogspot.com

faire do's: July 2012

http://fairedos.blogspot.com/2012_07_01_archive.html

Less chatting and ranting more thinking and linking. Saturday, 14 July 2012. Last week was spent at communications agency. Working on a live brief over the space of four days. on the monday we were given an introduction to the company by their one and only creative planner,. Jim robinson, who is in charge of client services, and dom hodge. The brief we were set had to be big, brave and long-term. each group was given their own creative starting point to work around, which was helpful and interesting ...

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Em Mathews | Strategist

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