possiblenowblog.com
PossibleNOW: Days Of 'Spray And Pray' Marketing Are Done
http://www.possiblenowblog.com/2015/07/days-of-spray-and-pray-marketing-are.html
8226; (800) 585-4888 • Manage Preferences. Tuesday, July 21, 2015. Days Of 'Spray And Pray' Marketing Are Done. Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage. In a recent study on Millennials. The Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic email communications. High Volume Sensitive Consumers wi...
dmcny.org
2012 March 8th Luncheon | dmcny
http://www.dmcny.org/event/2012-march-8th-luncheon
Skip to main content. Education, insight and a network of opportunities for tri-state area direct and interactive marketing professionals. February 9th Evening Event. 2012 March 8th Luncheon. Transforming Your Customer Experience. Followup coverage: Event Presentation. Join Ernan Roman, Relationship Marketing thought leader and recent DMA Marketing Hall of Fame inductee, to learn how you can transform your customer experience. Personalization as a competitive differentiator,. 18th Floor at E 44th St.
possiblenowblog.com
PossibleNOW: July 2015
http://www.possiblenowblog.com/2015_07_01_archive.html
8226; (800) 585-4888 • Manage Preferences. Monday, July 27, 2015. Making the Case for Preference Management: Moving From Discussion to Action. Preference Management Video Series. Are you at the point where senior leadership has recognized the need for better and more efficient customer engagement? Are they interested in a sophisticated preference management solution as a means of achieving that goal? Would one of these tactics make it easier to earn organizational buy-in? Follow me on Twitter:. Ahhh, the...
erdm.com
Ernan Roman Direct Marketing: Voice Of The Customer Marketing
http://www.erdm.com/book.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. Ernan is a leading expert in creating disciplined Voice of Customer-driven marketing processes. If you want to move from just talking about VoC to being a leader in implementing it, you must read this book.". Mdash;Don Peppers and Martha Rogers, Ph.D. Peppers and Rogers Group. Americas Advertising and Direct Marketing Manager, Hewlett-Packard. Program Director, WW Digital Marketing. IBM - General Business and BPO.
erdm.com
Customer Experience (CX) news, Ernan Roman Direct Marketing News
http://www.erdm.com/news_articles.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. Don't Use CRM to Automate Bad Behaviors. Many companies are focusing so heavily on their CRM technology that they are losing focus on why they embarked on CRM and preference-center initiatives in the first place…. Reprinted from CMO.com. MassMutual's Customer-Led Marketing Revamp. Ernan featured as Spotlight columnist for Direct Marketing News. The Sales Funnel is Dead. Unmarketing" to Increase Customer Loyalty. Custo...
erdm.com
Ernan Roman Direct Marketing: Our Books
http://www.erdm.com/our-books.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing. This is the first book about the Consensual Marketing Opt-In Process (CMO). The book provides how to guidelines and checklist for implementing the breakthrough 7-Step Consensual Marketing Opt-In Process. Read a sample chapter. Chairman and CEO, McCann Relationship Marketing, Author of. Maximarketing and Beyond Maximarketing. The integrated direc...
erdm.com
Ernan Roman Direct Marketing Corp.: Our People
http://www.erdm.com/our-people.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. Meet the ERDM Team. Ernan Roman, President, ERDM Corp. Author, Voice of the Customer Marketing. Ernan was inducted into the DMA Marketing Hall of Fame. Inducted into the DMA Marketing Hall of Fame based on the results companies achieve with ERDM's VoC research-based CX strategies. His influential blog Ernan's Insights on Marketing Best Practices. Ernan's latest book is titled Voice of the Customer Marketing. When not ...
erdm.com
Ernan Roman Direct Marketing: Events
http://www.erdm.com/events.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. Upcoming and Recent Speaking Engagements for Ernan Roman:. To contact Ernan Roman regarding an in-house Marketing Best Practices Executive Workshop or an Industry Keynote or speech, click here. October 27, 2014 San Diego. CX Innovation: How FedEx Uses "Human Data" to Drive Engagement. For information; click. October 25 and 26, 2014. CX Breakthroughs: 4-Step CX Process and 50 Action Items. For information, click. Custo...
erdm.com
Ernan Roman Direct Marketing: Client Success Stories
http://www.erdm.com/clients.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. ERDM Helps Fortune and Growth Companies Achieve Double-Digit Response and Revenue Increases. 94% higher open rate. 200% increase in response. HMS National, Inc. 50% increase in average renewal rates. Opt-in rates up to 95%. Open rates greater than 50%. Response rates performing in the double-digits. Revenue of those in the program generating 2 times more in volume license revenue. View Case Study 1. View Case Study 2.
erdm.com
Voice of Customer Marketing | Ernan Roman Direct Marketing
http://www.erdm.com/resources.php
Citi's Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators. 2013 Ernan Roman Direct Marketing Corp. 3 Melrose Lane, Douglas Manor, NY 11363. Phone: 718.225.4151 email: ernan@erdm.com.