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Evgeniya's Journal

December 2, 2013. GILT CASE: USE OF PURCHASING AND BROWSING BEHAVIOR ANALYSIS TO PREDICT FUTURE USERS’ PREFERENCES AND PERSONALIZE OFFERS. Predictition of users preferences and personalization is currently one of the hottest topics in e-commerce. Personalizied communication and offers increase engagement and coversion rates, improve customer retention and make the spend of marketing… Continue reading →. November 20, 2013. Are you ready for China? November 10, 2013. November 5, 2013. October 30, 2013.

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December 2, 2013. GILT CASE: USE OF PURCHASING AND BROWSING BEHAVIOR ANALYSIS TO PREDICT FUTURE USERS’ PREFERENCES AND PERSONALIZE OFFERS. Predictition of users preferences and personalization is currently one of the hottest topics in e-commerce. Personalizied communication and offers increase engagement and coversion rates, improve customer retention and make the spend of marketing… Continue reading →. November 20, 2013. Are you ready for China? November 10, 2013. November 5, 2013. October 30, 2013.

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Evgeniya's Journal | evgeniyanovikova.wordpress.com Reviews

https://evgeniyanovikova.wordpress.com

December 2, 2013. GILT CASE: USE OF PURCHASING AND BROWSING BEHAVIOR ANALYSIS TO PREDICT FUTURE USERS’ PREFERENCES AND PERSONALIZE OFFERS. Predictition of users preferences and personalization is currently one of the hottest topics in e-commerce. Personalizied communication and offers increase engagement and coversion rates, improve customer retention and make the spend of marketing… Continue reading →. November 20, 2013. Are you ready for China? November 10, 2013. November 5, 2013. October 30, 2013.

INTERNAL PAGES

evgeniyanovikova.wordpress.com

1

Are you ready for China? | Evgeniya's Journal

https://evgeniyanovikova.wordpress.com/2013/11/20/china-e-commerce

Are you ready for China? November 20, 2013. If you are a big and well-established apparel brand in US, you are probably looking for a geographical expansion. If you are not in China yet, it is a time to be. Just look at these facts:. 1 China is the second largest e-commerce market in the world with estimated $190-$210 billion total sales in 2012, leaving Japan and UK behind. To compare, US market in 2012 is estimated to be $220-$230 billion: you see how close we are to the moment when China will be #1.

2

Voice of Customer: basic steps to know what your customers really think | Evgeniya's Journal

https://evgeniyanovikova.wordpress.com/2013/10/10/voice-of-customer-basic-steps-to-know-what-your-customer-really-thinks

Voice of Customer: basic steps to know what your customers really think. October 10, 2013. There are several ways to understand what your consumers think about your website, what content they like and what pages disappoint them. With such tools as sentiment, clickstream or consumer paths analysis you can gather insights that will help to drive conversions, acquire new customers and retain existing ones. However some questions will always remain unanswered. What system to use? Where to place the survey?

3

Get ready! Instagram Ads are about to come | Evgeniya's Journal

https://evgeniyanovikova.wordpress.com/2013/11/05/get-ready-instagram-ads-are-about-to-come

Instagram Ads are about to come. November 5, 2013. If you haven’t heard yet, Instagram recently announced that users would soon see ads in their news feeds. And while I haven’t seen them yet, I know that some US users have. This service is not available for all brands yet. For now only well-established brands with big Instagram community are participating and include: Burberry, Adidas, Ben and Jerry’s, General Electric, Levi’s, Lexus, Macy’s and PayPal. The obvious shortcoming is a negative reactio.

4

How to start your e-commerce site without too much pressure | Evgeniya's Journal

https://evgeniyanovikova.wordpress.com/2013/10/02/436

How to start your e-commerce site without too much pressure. October 2, 2013. If you are an e-commerce start-up, you probably have a lot of questions on where to start. The idea of having your own online store seemed so great, but now you need to deal with real things. Who can help me with actually building the site, what are the tools that will help me to analyze the performance? Relax, there are tools that will make the whole process easy an enjoyable. Building the e-commerce website. Optimize your web...

5

Jetsetter.com: good UX, but there are several crucial things to improve | Evgeniya's Journal

https://evgeniyanovikova.wordpress.com/2013/09/24/jetsetter

Jetsetter.com: good UX, but there are several crucial things to improve. September 24, 2013. I am now planning my trip to Boston and Vermont. And yes, I decided this a week before I need to be there, as usual. And of course, when I checked the hotels on Booking.com, Expedia.com and other similar websites there were no good options available: either 5 star hotels for $1000 per night or 2 star motels in the middle of nowhere. But thanks god I remembered about Jetsetter! It always save my life! After you ch...

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December 2, 2013. GILT CASE: USE OF PURCHASING AND BROWSING BEHAVIOR ANALYSIS TO PREDICT FUTURE USERS’ PREFERENCES AND PERSONALIZE OFFERS. Predictition of users preferences and personalization is currently one of the hottest topics in e-commerce. Personalizied communication and offers increase engagement and coversion rates, improve customer retention and make the spend of marketing… Continue reading →. November 20, 2013. Are you ready for China? November 10, 2013. November 5, 2013. October 30, 2013.

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