printshopmarketing.com
Applying Variable Graphics
http://www.printshopmarketing.com/applying-variable-graphics
View Screen-Reader Accessible Site. Ph: 888 977 4711 (toll free). Print Shop Blue Oceans. Print Shop Red Oceans. Learn about Data Solutions. Print Shop "4Ps". Visually Connecting with People. Variable data printing is much more than variable text. Just as VDP can personalize text (e.g. names, addresses, information, etc.) on each printed piece, it can also insert personalized graphics and images on each piece. The use of variable graphics can be highly attention-getting. Whatever your needs, we can help.
printshopmarketing.com
Digital Formatting Services | Blue Oceans for Print Shop Owners
http://www.printshopmarketing.com/print-shop-blue-oceans
View Screen-Reader Accessible Site. Ph: 888 977 4711 (toll free). Print Shop Blue Oceans. Print Shop Red Oceans. Learn about Data Solutions. Print Shop "4Ps". Blue Oceans for Print Shop Owners. Print Business without Competition. Before diving into the concept of blue oceans for print shop owners, you may want to see if youre swimming in a print shop red ocean. Blue Oceans for Print Shops. Dont Compete the Traditional Way. A Blue Ocean Example. Print Shop Blue Oceans. Print Shop Red Oceans.
softwarefreevdp.blogspot.com
Software-Free VDP: Mining a Mailing List for Gold
http://softwarefreevdp.blogspot.com/2014/05/mining-mailing-list-for-gold.html
Mining a Mailing List for Gold. 8211; The town or city and street addresses provide you details such as the school district, local schools, voting district, fire and tax districts, cable, water, sewer and utility companies, etc. for those addresses. Suffixes provide very specific detail about occupation and education level which can be assumed to a relative gauge of income level and other characteristics. Do you ask customers about their mailing lists? Subscribe to: Post Comments (Atom). When your friend...
softwarefreevdp.blogspot.com
Software-Free VDP: The Magic Bullet for Small Print Shops
http://softwarefreevdp.blogspot.com/2014/01/the-magic-bullet-for-small-print-shops.html
The Magic Bullet for Small Print Shops. The website development magic bullet, for example, doesn’t work for many small printers because they don’t have the necessary skills of online marketing, copywriting, programming, search engine optimization, etc. Marketing services might seem like a viable magic bullet for small printers, but the websites (or lack of thereof) and online presence of many small and quick printers indicate this is likely to be another misfire. What Are Magic Bullets? Buying any softwa...
softwarefreevdp.blogspot.com
Software-Free VDP: VDP Software Comparison
http://softwarefreevdp.blogspot.com/2011/08/vdp-software-comparison.html
The purpose of VDP software is to create hundreds or thousands print files. Printers don’t truly want to buy VDP software, but they do want VDP print files to print. In this case, the right place to start might be considering the various ways to get VDP print files rather than jumping straight into a VDP software comparison. The following example will make this clearer. It’s called EZ-VDP(SM)! Subscribe to: Post Comments (Atom). Marketing Tools for Printers. Data and VDP File Services. In the business wo...
softwarefreevdp.blogspot.com
Software-Free VDP: Printers Swimming in a Red Ocean
http://softwarefreevdp.blogspot.com/2013/05/printers-swimming-in-red-ocean.html
Printers Swimming in a Red Ocean. We’ll give you the shark repellant later. The typical smaller print shop or quick printer swims in a red ocean populated by an ever-increasing number of sharks. If you don’t recognize the sharks, here’s a partial list of everyone wanting some or all of your customers’ printing business:. Office supply stores,. On-line print providers,. The new print shop or franchise across town,. Local and national marketing agencies…and more. The solution is to find unique and. When yo...
softwarefreevdp.blogspot.com
Software-Free VDP: 7/6/14 - 7/13/14
http://softwarefreevdp.blogspot.com/2014_07_06_archive.html
Data Management Delivers Huge Cost Savings. Say you have a hypothetical customer who manages 100 offices (stores, outlets, salespeople or whatever). Your hypothetical customer wants to announce a special offer (sale, discount, opportunity or whatever) to the top 100 customers for each the 100 offices. The offer is exactly the same for all customers and is to be made via direct mail postcards with each local offices’ return address on the postcards. There are two basic ways to accomplish this. That leaves...
softwarefreevdp.blogspot.com
Software-Free VDP: Treat Your Customers Like “Jerks” - They’ll Love It!
http://softwarefreevdp.blogspot.com/2011/09/treat-your-customers-like-jerks-theyll.html
Treat Your Customers Like “Jerks” - They’ll Love It! The 1979 Steve Martin movie, The Jerk. Contains a teachable moment relevant to variable data printing…people love to feel like The Jerk. Albeit, in some limited fashion. The new phone books are here! 8221; The station owner stares at Navin and comments that he wished he could that excited over nothing. Wildly gesturing at the phone book, Navin shoots back, “Nothing? Page 73. Johnson…Navin…R…I’m somebody, now! I’m somebody, now! I’m somebody, now! The m...
softwarefreevdp.blogspot.com
Software-Free VDP: Using Rubber Chickens Can Improve Your VDP Jobs
http://softwarefreevdp.blogspot.com/2011/11/using-rubber-chickens-can-improve-your.html
Using Rubber Chickens Can Improve Your VDP Jobs. An interesting read on marketing tactics is Jon Spoelstra’s,. Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! We’ll explain how you can use the “rubber chicken” concept to jazz up your VDP projects. 8221;, and the accompanying material made a compelling offer for the ticketholder to sign up right away. The really creative campaign was a complete success. Didn’t that cost a lot? Yes However, Jon is also a fanatic about ROI. T...
marketingyourprintshop.blogspot.com
Marketing Your Print Shop: Carpet Bombing Marketing
http://marketingyourprintshop.blogspot.com/2013/08/carpet-bombing-marketing.html
Marketing Your Print Shop. This blog is for small and quick print shops wanting to improve their businesses.or turn them around. For more information go to www.printshopmarketing.com. Friday, August 9, 2013. Every Door Direct Mail (EDDM), a.k.a " carpet bombing. Read more at printshopmarketing.com. Subscribe to: Post Comments (Atom). How to Scare Away Customers. Marketing Your Print Shop is a blog of Print Shop Marketing ( printshopmarketing.com. And EZ-VDP ( ez-vdp.com.
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