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FBlog | Future-focused thoughts, views and insights from Global Brand Consultancy – FutureBrand

FBlog is a global discussion encompassing insights, news, work, ideas and observations of FutureBranders about the world of branding and marketing. We invite you to share your thoughts so we can learn from each other. The Future Of Technology Is In Your Brands. Winning At Shelf: When Less Is More. Branding Isn’t Dying. Collaboration & Integration As Creativity Generators. The Future’s Smokin’.

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FBlog | Future-focused thoughts, views and insights from Global Brand Consultancy – FutureBrand | fblog.futurebrand.com Reviews

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FBlog is a global discussion encompassing insights, news, work, ideas and observations of FutureBranders about the world of branding and marketing. We invite you to share your thoughts so we can learn from each other. The Future Of Technology Is In Your Brands. Winning At Shelf: When Less Is More. Branding Isn’t Dying. Collaboration & Integration As Creativity Generators. The Future’s Smokin’.

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FBlog | Future-focused thoughts, views and insights from Global Brand Consultancy – FutureBrand | fblog.futurebrand.com Reviews

https://fblog.futurebrand.com

FBlog is a global discussion encompassing insights, news, work, ideas and observations of FutureBranders about the world of branding and marketing. We invite you to share your thoughts so we can learn from each other. The Future Of Technology Is In Your Brands. Winning At Shelf: When Less Is More. Branding Isn’t Dying. Collaboration & Integration As Creativity Generators. The Future’s Smokin’.

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fblog.futurebrand.com

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FBlog | Author | Stuart.Dickinson

http://fblog.futurebrand.com/author/Stuart.Dickinson

FutureBrand ‘Match & More’. October 13, 2014. The designs tested really well, with customers voting unanimously in favour of the final design over less expressive versions. Hooray! Watch this space for further examples of the new brand world we created for Morrisons. To read up on more information about the scheme, feel free to follow these links:. Https:/ www.morrisons.com/matchandmore/more-info.html. Symbolising a nations value is easier if you focus. February 25, 2014. And if we were to be more single...

2

FBlog | Author | Koral Ibrahim

http://fblog.futurebrand.com/author/Koral.Ibrahim

December 30, 2014. By Koral Ibrahim and Chris Nurko. Without change there is no innovation, creativity, or incentive for improvement. William Pollard. So, what makes great innovation for a business and brand? There has to be a clear vision and purpose, supported by a strong business model, with a unique product/service at it’s heart. This year, FutureBrand. Met and reviewed many start up brands, innovators and entrepreneurs. They included:. The first British bike brand to leverage its ties with India.

3

FBlog | Winning At Shelf: When Less Is More

http://fblog.futurebrand.com/less-is-more

Winning At Shelf: When Less Is More. July 13, 2015. Dannon has the Dan-o-nino and Danimals lines. Both target children, but its unclear when doing a quick check at shelf what is the unique proposition of the two lines. Or stated otherwise, is there ample difference between the offerings to support having two distinct lines? If I am a busy mom trying to buy yogurt for my kids’ lunches, I am not looking for the complex choice but the simple one. I cannot speak for all consumers but as a busy mom, I love it...

4

FBlog | Author | Jack Arrowsmith

http://fblog.futurebrand.com/author/jack.arrowsmith

In Anticipation of the Future. January 15, 2014. Applications like Siri have democratised once-unnatainable voice recognition software for the consumer market. Hover cars, jet packs and robot dogs wee often touted as innovations of the future. Creating truly intelligent products and services is the next frontier in consumer-ready technology. This is evidenced by a wave of new predictive software programs that effectively ‘listen’ to your usage behaviours in order to better service your needs. Take Google...

5

FBlog | Author | Tom Goffee

http://fblog.futurebrand.com/author/Tom.goffee

A merger fit for the future. May 21, 2014. Last week saw the announcement of a planned merger between Dixons Retail, the owner of Currys and PC World, and mobile phone retailer Carphone Warehouse. They are already facing challenges since the announcement, shares in both companies have dropped, and analysts have been quick to express their skepticism two past-their-sell-by-date retailers merging does not an Amazon make . However, in order to create an end-to-end story for their customers, Dixons Carphone ...

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