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Who won big at the Oscar | Yvette Wang Boardwalk

https://yvettewang305.wordpress.com/2015/03/03/who-won-big-at-the-oscar

Who won big at the Oscar. March 3, 2015. If someone asks, who won big at the Oscar? Yes, they were smiling like winners even though they did not take any actual awards back home because they still had the Legos. So let us think about why brands like Lego and Dove can stand out in Oscar’s real time marketing, why others cannot. The answer must be no. These partnerships between your brands and influencers can be organic or paid, but the most important thing is that the brand must provide the message relate...

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How did Apple Try to Woo Chinese Users in Chinese New Year | Yvette Wang Boardwalk

https://yvettewang305.wordpress.com/2015/02/10/how-did-apple-try-to-woo-chinese-users-in-chinese-new-year

How did Apple Try to Woo Chinese Users in Chinese New Year. February 10, 2015. Apple is in expansion mode in China at the start of 2015: it released its first campaign Open Your Mind. Played New Year’s TV commercial The Old Record. Organized several creativity seminars in Apple store, and promoted New Year Lucky Package activities online. In order to penetrate deeper into the Chinese market, Apple not just only came up with the New Year Campaign to highlight the functional benefits of Apple products and ...

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The secrets behind #StarbucksDate | Yvette Wang Boardwalk

https://yvettewang305.wordpress.com/2015/02/17/the-secrets-behind-starbucksdate

The secrets behind #StarbucksDate. February 17, 2015. February 17, 2015. See what factors induce Starbucks to come up with #StarbucksDate, and the strategy it used to implement the campaign. Social listening, also known as social media monitoring, is a way to monitor social channels for organic trends. You can identify and assess what your customers say about your company, product and brand; you can also find your potential customers by this way. Partner activation refers to an action that a company look...

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What business can learn from Super Bowl commercials | Yvette Wang Boardwalk

https://yvettewang305.wordpress.com/2015/02/03/what-business-can-learn-from-super-bowl-commercials

What business can learn from Super Bowl commercials. February 3, 2015. The answer may be no. Whether you loved or hated the Super Bowl commercials this year, for the brands, success is often measured by whether you talk about their ads. Take a look at some of the buzziest ads form the big game. Always, like a girl”. Nationwide, Make Safe Happen. T-Mobile, Kims Data Stash. So the characteristics of the most talked about Super Bowl commercials can be concluded into three aspects: go straight for the heart,...

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Who won big at the Oscar | Yvette Wang Boardwalk

https://yvettewang305.wordpress.com/2015/03/03/who-won-big-at-the-oscar/comment-page-1

Who won big at the Oscar. March 3, 2015. If someone asks, who won big at the Oscar? Yes, they were smiling like winners even though they did not take any actual awards back home because they still had the Legos. So let us think about why brands like Lego and Dove can stand out in Oscar’s real time marketing, why others cannot. The answer must be no. These partnerships between your brands and influencers can be organic or paid, but the most important thing is that the brand must provide the message relate...