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Marketing Thoughts (by Fernando Costa-Cabral)
Who Are Your Value Customers? | Left Brain - Right Brain
http://fernandocostacabral.com/2014/09/20/who-are-your-value-customers
Left Brain – Right Brain. Who Are Your Value Customers? September 20, 2014. The value of a customer is not only core to the area of Customer Value Management, but also to many other areas in Marketing:. To determine the quality of new customers, shifting commissions schemes and impacting the choice of channels to sell, improving the inflow to the base and optimizing subscriber acquisition costs. It is often the case when a small percentage of customers is responsible for a large part of the monthly reven...
Work-life balance = A Slim Pepsi | Left Brain - Right Brain
http://fernandocostacabral.com/2015/01/19/work-life-balance-a-slim-pepsi
Left Brain – Right Brain. Work-life balance = A Slim Pepsi. January 19, 2015. Q You come home one day as president of the company, just appointed, and your mom is not that impressed. Would you tell that story? Why Women Still Can’t Have It All. 8221; I looked in the garage and it looked like my husband was home. I said, “what time did he get home? 8221; She said “8 o’clock.” I said, “Why didn’t you ask him to buy the milk? Q What’s your opinion about whether women can have it all? The first few times I w...
Stop Trying To Find New Customers | Left Brain - Right Brain
http://fernandocostacabral.com/2015/02/23/stop-trying-to-find-new-customers
Left Brain – Right Brain. Stop Trying To Find New Customers. February 23, 2015. All through my professional life I have learned, experienced and advocated, that acquiring a new customer costs more than to retain one. Furthermore, a loyal and happy customer generates significantly higher revenues and margins. There is all the incentive then to nurture this loyal relationship and to make it a key strategic priority. Not convinced? Here are some stats:. February 23, 2015. 57 Channels (And Nothin’ On). Is It...
Maximum Brain Power | Left Brain - Right Brain
http://fernandocostacabral.com/2014/03/14/maximum-brain-power
Left Brain – Right Brain. March 14, 2014. Mental energy is a finite quality. Every day we use it, and every night we restore it through sleep. During the brain’s working time in the day, we have to maximize its productivity. There are many advices floating around on how to get the most out of your brain. But from general advice to practice goes a long way. And not everyone requires their brain to do the same type of tasks. As a marketeer, here are some key practical notes that work best for me. Sleep dep...
Big Business Is Morally Corrupt | Left Brain - Right Brain
http://fernandocostacabral.com/2014/12/31/big-business-is-morally-corrupt
Left Brain – Right Brain. Big Business Is Morally Corrupt. December 31, 2014. In a research conducted recently by the Havas Media Lab, most respondents said they didn’t care if 80% of brands would disappear tomorrow. Why brands spend so much trying to “build relations” with customers, and yet these same customers wouldn’t mind if the vast majority of those brands would just disappear? Big business as it has been driven for the past decades is morally corrupt. Capitalism has degenerated into self interest.
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leaderisticality.wordpress.com
Building Relationships… What Exactly Does That Mean? | Leaderisticality
https://leaderisticality.wordpress.com/2014/07/25/building-relationships-what-exactly-does-that-mean
How to hire, train, and maintain an hourly workforce. Building Relationships What Exactly Does That Mean? What Does It Take To Build And Develop A Truly Great Team? Part 9 of a series. So let’s pick up by talking about developing relationships what exactly does that mean? It was many years before I understood these lessons, and could start putting them into practice. So where am I going with all of this? Building relationships is not about getting what you want. So building a relationship with another pe...
leaderisticality.wordpress.com
Great Doesn’t Happen By Accident… Changing expectations | Leaderisticality
https://leaderisticality.wordpress.com/2014/07/16/great-doesnt-happen-by-accident-changing-expectations
How to hire, train, and maintain an hourly workforce. Great Doesn’t Happen By Accident Changing expectations. What Does It Take To Build And Develop A Truly Great Team? Part 6 of a series. Today we will focus on:. 2 Changing expectations for our existing team members. We will likely have a large number of our team members happy to be getting great new people on the team (finally! And happy to see the worst go (what have you been waiting for? For these people the process will include brainstorming session...
leaderisticality.wordpress.com
Changing The Culture Of Our Team… | Leaderisticality
https://leaderisticality.wordpress.com/2014/07/23/changing-the-culture-of-our-team
How to hire, train, and maintain an hourly workforce. Changing The Culture Of Our Team…. What Does It Take To Build And Develop A Truly Great Team? Part 8 of a series. Hiring only the best is a mandatory starting point. I believe indoctrinating them is also mandatory to have a truly great team. Introducing the needed changes to our ‘old’ team members must be done carefully and intelligently in order to avoid the pushback that comes so naturally. 3 Changing the culture of our team. We cannot however make ...
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Moving Towards Great… Changing behaviors that were acceptable in the past | Leaderisticality
https://leaderisticality.wordpress.com/2014/07/21/moving-towards-great-changing-behaviors-that-were-acceptable-in-the-past
How to hire, train, and maintain an hourly workforce. Moving Towards Great Changing behaviors that were acceptable in the past. What Does It Take To Build And Develop A Truly Great Team? Part 7 of a series. Next time we will talk about how expectations for behavior and performance will be changing, and how to make this process as painless and blameless as possible. Next up, we have to change our team member’s expectations for service, performance, and behavior. I have found, through trial and more error ...
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Great Doesn’t Happen By Accident… Helping People Find Happiness Elsewhere | Leaderisticality
https://leaderisticality.wordpress.com/2014/07/14/great-doesnt-happen-by-accident-helping-people-find-happiness-elsewhere
How to hire, train, and maintain an hourly workforce. Great Doesn’t Happen By Accident… Helping People Find Happiness Elsewhere. What Does It Take To Build And Develop A Truly Great Team? Part 5 of a series. It is most important that you begin developing that strong, trusting relationship the day you decide to add them to the team. Now that we are hiring the best people, we need to keep these great new hires from joining the ranks and adopting the current culture, and change the culture and of the team&#...
leaderisticality.wordpress.com
Great Doesn’t Happen By Accident… Indoctrination | Leaderisticality
https://leaderisticality.wordpress.com/2014/07/05/great-doesnt-happen-by-accident-indoctrination
How to hire, train, and maintain an hourly workforce. Great Doesn’t Happen By Accident… Indoctrination. What Does It Take To Build And Develop A Truly Great Team? So we’ve interviewed our applicant by making them comfortable, and getting to know them through an in depth conversation, where we asked questions to find the behaviors that describe the Leadership qualities we are hiring for. And, we’ve decided to hire the person siting in front of us. Keep up the great work! I grew up in the town that borders...
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Fernando Costa
Experiências profissionais, artigos técnicos, soluções de problemas, e algumas inutilidades. Cursos online e gratuitos de ITIL e CobiT. 9 de fevereiro de 2011. Enviado por Rômulo (romulocmpΘgmail com):. Nenhum comentário ». 6 de dezembro de 2010. Hoje ao caminho do trabalho percebi um senhor com decifiência visual se aproximava de um declive perigoso e como por hábito ofereci ajuda e ele prontamente aceitou. Não sei. Ensinar Linux, programação para um deficiente visual seria um desafio interessante.
Fernando Costa
Fernando Costa
Tiago Dias da Silva. AVISO - Esta página foi MIGRADA. Em agosto 31, 2007. O novo endereço é. Http:/ www.fernandocosta.eti.br. Posted in Sem categoria Leave a Comment. Criando uma VPN com chave estática utilizando o OpenVPN. Em agosto 30, 2007. O que é o OpenVPN? É uma ferramenta open source criada por James Yonan, capaz de criar uma VPN baseada em SSL. Utilizaremos o apt, caso sua distribuição não o tenha, compile os fontes que podem ser encontrados em http:/ openvpn.net/. Continue lendo ». O que é PPTP.
FERNANDO COSTA (TERRA) -
FERNANDO COSTA (TERRA) -. A Minha Natural Palavra! Sem saber amar cruzei a vida. Naveguei meu pranto em solidão. Fiz-me um canto triste e nessa lira. Livre pelo mar sou mansidão. Contrapor a sina é meu legado. Sorrir aos quatros ventos é minha força. Reconhecer a Deus é o meu reinado. Presa ao oceano me perdoas? Ora me alimento de estrelas. Vagarosamente leio o cais. Nunca fui um verso destas águas. Não abandei o amor jamais. E o misto do que é ter e o prosseguir. Faz-me ancorar num sonho a mais! E que v...
Left Brain - Right Brain | Marketing Thoughts
Left Brain – Right Brain. Find Time To Learn From Failure. It is not often that in a fast paced business environment you get a chance to step back and think about where have you failed. I happened to get some time off for training the other day and the topic was exactly around things that you might be doing as a leader that are diminishing your team.…. Continue reading →. Is It Your Responsibility To Motivate Your People? Stop Trying To Find New Customers. From the many authors out there I always find th...
Fernando Costa | Cello
CLASSICAL MUSIC TO A WHOLE NEW LEVEL. Has been claimed as a safe value of the new generation of performers in Portugal” (Casa da Música, Oporto). A young cellist whose recognition and prestigious awards are the result of his emotional resonant performances, marked by a strong presence on stage and an expressive and musical sensitivity combined with a dynamic and impulsive style. Fernando, Portuguese cellist born in 1991, started his cello studies. He won prizes in several competitions:. Currently, he’s h...
Fernando Costa - NUTRICIONISTA
O que você achou do meu Site? Nome do seu Amigo:. Email do seu Amigo:. Fernando Costa - Nutricionista. Lançamento do Livro Musculação Intensidade Total. Neste livro, Waldemar apresenta sua própria abordagem do treino de alta intensidade para hipertrofia muscular. Em vez de reinventar a roda e produzir uma série de rebimbocas da parafuseta. Waldemar chama o atleta para treinar com intensidade. Qual intensidade? Lançamento do Livro Musculação Intensidade Total. Descobertas na área da nutrição.
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Fernando Costas
C TFIN52 66 Application Associate - Financial Accounting with ERP 6.0 EhP6. ITILⒸ Foundation Certificate in IT Service Management. Certification ID: 6086197.20694695. Estoy trabajando en un nuevo diseño para la página. Mientras tanto, puede:. Descargar mi Curriculum Vitae en Castellano. Y puede escribirme un correo a: correo@fernandocostas.com. I'm working on a new design for the page. In the meantime, you can:. Download my Professional Resume in English.