dimensions-of-pr.blogspot.com
PR Dimensions: April 2009
http://dimensions-of-pr.blogspot.com/2009_04_01_archive.html
Friday, April 3, 2009. Perspective in Tragedy: Honoring Binghamton and the Rest of Us. This morning the U.S. Department of Labor released its March (un)employment report. And, as expected, the numbers were pretty rough, spiking the nation's unemployment rate to 8.5 percent. One amusing aspect of the DOL language- only a dry, bureaucratic government report could pull this one off- was how it described the unemployed as "job losers" (paragraph 4). Even I had to smile. Yes, I am a job loser. I received my u...
dimensions-of-pr.blogspot.com
PR Dimensions: CRM Wins with Marketing and Public Relations
http://dimensions-of-pr.blogspot.com/2010/11/crm-wins-with-marketing-and-public.html
Wednesday, November 10, 2010. CRM Wins with Marketing and Public Relations. Such a tool can help marketers identify and segment potential customers for campaigns with strict, shorter-term sales quotas, while public relations has the ability to develop data for more challenging audiences that require more strategic engagement, loyalty-building touch points and activities that share value and increase the attractiveness of your service offerings. At Gelman, Rosenberg and Freedman. No matter which tool you ...
skodaminotti.wordpress.com
Twitter for Dummies | Skoda Minotti's Weblog
https://skodaminotti.wordpress.com/2009/04/02/twitter-for-dummies
Skoda Minotti’s Weblog. Delivering on the Promise. Laquo; Computer Worm has Potentially Nasty April Fool’s Joke Planned. The dummy here is me. Or. Me up until just a couple weeks ago. While Twitter has approximately 4-5 million users, about 70% of whom are estimated to be active users, the concept was still somewhat strange to me. Twitter allows users to answer the question, What are you doing? Interested in that kind of information. Sidebar: If you do care, feel free to follow me on Twitter @ JLB7700.
dimensions-of-pr.blogspot.com
PR Dimensions: November 2010
http://dimensions-of-pr.blogspot.com/2010_11_01_archive.html
Wednesday, November 10, 2010. CRM Wins with Marketing and Public Relations. Such a tool can help marketers identify and segment potential customers for campaigns with strict, shorter-term sales quotas, while public relations has the ability to develop data for more challenging audiences that require more strategic engagement, loyalty-building touch points and activities that share value and increase the attractiveness of your service offerings. At Gelman, Rosenberg and Freedman. No matter which tool you ...
dimensions-of-pr.blogspot.com
PR Dimensions: December 2010
http://dimensions-of-pr.blogspot.com/2010_12_01_archive.html
Friday, December 10, 2010. The Importance of and the Way to Research. Now that the turkey and gravy have been consumed, and annoyingly happy noels stalk us on every wintry street corner, it's time to "plan" for 2011. If you work in public relations or marketing, however, there's one important step prior to planning.something not everyone considers, but one which is critical to the success of communications programming: research. If, on the other hand, you the researcher set a research timeline for yourse...
dimensions-of-pr.blogspot.com
PR Dimensions: July 2009
http://dimensions-of-pr.blogspot.com/2009_07_01_archive.html
Monday, July 27, 2009. PR People Should Walk a Mile in Reporters' Shoes. A lot of PR people come from journalism and for good reason. They have prior experience going through the hassle of developing and delivering stories on deadline, even when people don't call back or seem unwilling to talk to you. Consequently, once they enter the PR world, they're more likely to be helpful to journalists calling for information. They've been there before. Try writing an article with an editor breathing down your nec...
dimensions-of-pr.blogspot.com
PR Dimensions: Mismanaging the 9/11 Tribute Says a Lot about America Today
http://dimensions-of-pr.blogspot.com/2010/09/mismanaging-911-tribute-says-lot-about.html
Saturday, September 11, 2010. Mismanaging the 9/11 Tribute Says a Lot about America Today. At the American Association for the Advancement of Science. I remember the phone call I got from my friend Greg who first told me a plane had hit the World Trade Center. Earlier today, as I was perusing my Facebook page, I came across the image of a 9/11 tribute flag on the feed of a high school friend (see above). As one commenter on YouTube wrote about this video, "This always makes me cry.". In terms of internat...
dimensions-of-pr.blogspot.com
PR Dimensions: June 2009
http://dimensions-of-pr.blogspot.com/2009_06_01_archive.html
Monday, June 15, 2009. Tweeting For Your Nonprofit (Part II). Below are additional tips and suggestions for improving your nonprofit’s exposure by using Twitter. These follow a post generated on Sunday, June 7. 4 Follow Your Impact on Twitter By Monitoring Retweets. How are your followers responding to your tweets? Your messages to disseminate them to an even wider audience? Reference your profile name. Many could include retweets. 5 Drive Followers to Your Web Site (and Measure the Impact). And so, to e...
dimensions-of-pr.blogspot.com
PR Dimensions: Do You Want Management to Think You Are an Expert?
http://dimensions-of-pr.blogspot.com/2010/09/do-you-want-management-to-think-you-are.html
Sunday, September 19, 2010. Do You Want Management to Think You Are an Expert? I was once hired by an organization to generate publicity for projects the company believed had newsworthy value within its target industries. Fair enough. If you haven't proactively done this before and if you believe you are doing newsworthy work, why not pursue this? I was hired as the public relations expert and, as such, was expected by management to build relationships with and deliver visibility in tier 1 media markets.
dimensions-of-pr.blogspot.com
PR Dimensions: October 2010
http://dimensions-of-pr.blogspot.com/2010_10_01_archive.html
Thursday, October 28, 2010. Social Bookmarking for Research. Last year, I read an article about social bookmarking in PRSA's Tactics. At the time, I was unfamiliar with sites such as Delicious. Which allow users to store web pages and electronic files of interest. Once you register for a free Delicious account, you're given the option of downloading a toolbar, which thus allows you to bookmark a web page with a single button click. This is, first of all, an easier and more user-friendly way of storing we...
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