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friko's blog: Go on, be a Tiger

http://frikonyc.blogspot.com/2009/12/go-on-be-tiger.html

A brand mercenary's observations on our curious world. Tuesday, December 15, 2009. Go on, be a Tiger. After 6 years of using his image as a. Powerful metaphor of business success". Accenture announced on Sunday December 13th the end of its relationship with Tiger Woods. There are 2 troubling things with this announcement:. 1- a missed opportunity:. A brand that has been working so hard to position itself as a reliable partner could have taken this opportunity to demonstrate how it. Phil Knight, CEO).

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friko's blog: are marketers helping perpetuate segregation?

http://frikonyc.blogspot.com/2009/09/are-marketers-helping-perpetuate.html

A brand mercenary's observations on our curious world. Thursday, October 29, 2009. Are marketers helping perpetuate segregation? At a Client meeting recently, the media buying agency was presenting the media plans for the next year. Given that African Americans over-index in the consumption of this particular brand, the young executive explained how we needed to keep buying space in "Black zipcodes" and "Black media" channels such as BET and blackplanet.com. After all, nothing easier for an executive in ...

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friko's blog: why we help?

http://frikonyc.blogspot.com/2010/01/why-we-help.html

A brand mercenary's observations on our curious world. Sunday, January 17, 2010. If there is one positive note coming out of the tragic events in Haiti. Earlier this week, it must the solidarity that the rest of the world immediately demonstrated. Just a few hours after the initial reports of devastation, images of Port-au-Prince-bound firemen and rescue teams in Charles de Gaulle, Schipol, Ezeiza and other airports around the world appeared on our TVs. Even. This is the result of at least 2 factors:.

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friko's blog: why we need luxury and fashion

http://frikonyc.blogspot.com/2009/12/luxury-and-fashion.html

A brand mercenary's observations on our curious world. Friday, December 11, 2009. Why we need luxury and fashion. As social beings, we have always looked to define our place in society. Whether by a system of casts, nobility, landownership or other, rigid systems gave us a sense of identity and order, for the greater good of the species. These structures were so useful that across eras and cultures our place in society was passed down from parents to children. In short, both fashion and luxury help us re...

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friko's blog: Fueling spiritual ADD

http://frikonyc.blogspot.com/2009/10/cost-of-buying-joy.html

A brand mercenary's observations on our curious world. Saturday, October 17, 2009. Money can't buy you Happiness, but it can buy Joy. As ad people, we wonder about the value our work brings to society. Are we really helping the world move forward? Or just convincing people to buy things they don't need? Advertising certainly helps improve the world by informing people and fueling competition, which eventually translates into better, more affordable goods for all and creates jobs along the way. So while a...

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friko's blog: Who really decides?

http://frikonyc.blogspot.com/2009/10/who-really-decides.html

A brand mercenary's observations on our curious world. Tuesday, October 20, 2009. If Freud was right, and our subconscious plays a huge role in the decisions we make everyday, understanding it is of fundamental importance to anyone wishing to influence others. If you ever sat through hours of bad research downloads, instinctually knowing the "findings" made no sense, perhaps a look into Bernays' theories and work will inspire you to think about consumer stimuli and response differently.

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friko's blog

http://frikonyc.blogspot.com/2011/01/my-first-post.html

A brand mercenary's observations on our curious world. Wednesday, January 19, 2011. Subscribe to: Post Comments (Atom). A soldier in all of us.

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friko's blog: 7 Rules of Luxury

http://frikonyc.blogspot.com/2009/12/7-rules-of-luxury.html

A brand mercenary's observations on our curious world. Wednesday, December 9, 2009. 7 Rules of Luxury. To Cadillac SUVs, more brands than ever like to think of themselves as players in the luxury market. But are they really? Can a rearview camera, a GPS and. Transform a small truck into a. What is the difference between luxury and premium? Are there different degrees of luxury? Or is it something you either are or not? Luxury is driven by its creator's inspiration. 3- Luxury needs to cater to. It is not ...

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friko's portfolio: Puma

http://frikosbio.blogspot.com/2009/10/puma-teamsports.html

How do you go up against two giants that outspend you 10 to 1? On behalf of Puma -sponsors of the 2006 world champions and over half of African teams- Syrup. NYC asked me to identify a positioning and develop a creative brand strategy Puma's football. The opportunity was golden but not short of challenges: Nike. Have consistently outspent us and would put all their might behind world cup efforts. After weeks of analysis and interviews it dawned on me. Hard Work, Training. And the importance of Winning.

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friko's portfolio: The Corners Project show

http://frikosbio.blogspot.com/2010/06/corners-project-show.html

The Corners Project show. One key thing to get done before the World Cup was holding. Show So we joined forces with. The Street is in the House. And from May 14th to the 28th opened our own GuerrillArt Gallery in the Lower East Side. Celebrate the launch of my. And Carlo's presence at ICFF. Though it would have been very nice to have you over during those few days, here's your second chance. To see more on this project. View my complete profile.