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joe called: December 2006
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Friday, December 08, 2006. Five proven proofreading tips. A client once asked me for proofreading tips that she could share with her marketing staff. I decided to post them here for the blogging community, as well. Have anyone with writing/proofreading responsibility acquire and use a copy of:. The Associated Press STYLEBOOK and Briefing on Media Law. Parentheses around the area code? Exampl...
joecalled.blogspot.com
joe called: November 2005
http://joecalled.blogspot.com/2005_11_01_archive.html
Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Monday, November 28, 2005. Sixty-six words in one sentence? It was just too many words. I was attending church yesterday. During one of the readings I stumbled over a big, chunky 66-word sentence. Counted them a second time. Yup, 66 words. You see, short sentences are fun. They're active. They clip along. A good writer will always vary his or her sentence length. Try starting a letter, f...
joecalled.blogspot.com
joe called: January 2006
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Saturday, January 14, 2006. Enjoyed for nearly 250 years. Classical is not my favorite kind of music. But it's a great background for writing. And for developing creative ad concepts for clients. Was listening to a classical station the other day. The host of the show identified one of the just-heard classical pieces as being written in the 1760s. The 1760s. Posted by Joe Starin at 5:46 PM.
joecalled.blogspot.com
joe called: February 2007
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Friday, February 09, 2007. You'll love "Love.". You will. Promise. And that applies whether you are a Beatles fan or discovering the group for the first time. In collaboration with Cirque du Soleil. Beatles collaborative production of the same name at The Mirage in Las. All you need is. Posted by Joe Starin at 10:40 AM. Links to this post. Westlake, Ohio, United States. Why I love radio.
joecalled.blogspot.com
joe called: December 2005
http://joecalled.blogspot.com/2005_12_01_archive.html
Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Wednesday, December 28, 2005. No one wants to read your words. Most people write for fun. And when you write for fun, you can generally say. You want. Plus you can say it. I write for a living. That changes things. When a client hires me, he or she is asking me to use my writing talent and experience to. Deliver that client's message to a given audience to effect a specific reaction. Next ti...
joecalled.blogspot.com
joe called: March 2009
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Monday, March 23, 2009. Hello, my name is. Of course you have. Almost everyone is doing it, whether to seek new business, find a new job, or for many other reasons. If we're going to do it, let's do it well. Arrive at the event early. It's a much tougher gig if you arrive when the room is already full and conversations. When introduced to someone, help yourself remember that person's name by...
joecalled.blogspot.com
joe called: April 2009
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Tuesday, April 07, 2009. Too many promotional emails? People often complain about the number of emails they receive. Since I have a home-based copywriting business, I get a decent amount - business and personal mixed. But, I'm careful. And I block nasty ones regularly. So the e-mail flood is manageable. I hate to see otherwise fine companies turn themselves into spammers. Links to this post.
joecalled.blogspot.com
joe called: March 2006
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Wednesday, March 22, 2006. Better name: SBC or AT&T? You probably know that SBC Communications acquired AT&T in November. One of the new company's first important decisions was what to call the new entity: SBC or AT&T? Interestingly, they chose the name of the acquired company. Good idea? Why or why not? Big, old, tired brand? Or young, vibrant, relevant one? Posted by Joe Starin at 9:30 AM.
joecalled.blogspot.com
joe called: May 2007
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Friday, May 04, 2007. Killer headline from BusinessWeek. Saw a creative banner ad the other day. The surprise: it was from the very conservative. I don't recall a visual. But the headline next to the logo was outstanding: "Repair the damage done by reality TV." Timely. Intelligent. And laugh-out-loud funny. Posted by Joe Starin at 1:53 PM. Links to this post. Westlake, Ohio, United States.
joecalled.blogspot.com
joe called: August 2006
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Calling on you to discuss the joys of writing and the importance of creativity in our personal and business lives. Saturday, August 26, 2006. Is the Dunkin' Donuts brand back? Long time since my last post. Busy workload. Let's catch up. Comments welcomed on the following:. The new stores are bright. Fun. Clean. And they're offering many of the same sophisticated coffee-based drinks as the upscalers. Yes, this is only one store. And Starbucks offers a different atmosphere. But I wa...Links to this post.