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Air Miles | hotchillymarketing
https://hotchillymarketing.com/tag/air-miles
All things around Customer Marketing, retention and a healthy dose of realism. This tag is associated with 1 post. Cheerio in Aviation speak or son of Air Miles? Posted by hotchilly on customers. December 8, 2011. I … Continue reading →. Far too much fun for school holidays! Why not bring the kids along to our Nature Kids event? Htt 1 week ago. My son Tom 27,Aspergers MSc Taxonomy Biodiversity. Would mean a lot if u could listen a bit 2nite 1 month ago. Most what this is all about.
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Don’t be in such a hurry to get engaged. It could cost you money (with an intro from Drayton Bird) | hotchillymarketing
https://hotchillymarketing.com/2014/04/14/dont-be-in-such-a-hurry-to-get-engaged-it-could-cost-you-money-with-an-intro-from-drayton-bird
All things around Customer Marketing, retention and a healthy dose of realism. Don’t be in such a hurry to get engaged. It could cost you money (with an intro from Drayton Bird). Posted by hotchilly on customers. April 14, 2014. 8220;In search of knowledge a leading marketer tries to find out what precisely engagement means and whether you should seek it. Since I knew him as a young pup at American Express Martin Chillcott has worked all over the world for leading brands. Customer engagement (CE) is the ...
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British Airways | hotchillymarketing
https://hotchillymarketing.com/tag/british-airways
All things around Customer Marketing, retention and a healthy dose of realism. This tag is associated with 1 post. Cheerio in Aviation speak or son of Air Miles? Posted by hotchilly on customers. December 8, 2011. I … Continue reading →. Far too much fun for school holidays! Why not bring the kids along to our Nature Kids event? Htt 1 week ago. My son Tom 27,Aspergers MSc Taxonomy Biodiversity. Would mean a lot if u could listen a bit 2nite 1 month ago. Most what this is all about.
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Direct Mail | hotchillymarketing
https://hotchillymarketing.com/tag/direct-mail
All things around Customer Marketing, retention and a healthy dose of realism. This tag is associated with 3 posts. Posted by hotchilly on customers. August 25, 2015. Everything around the customer and applying proven principles of direct and digital marketing to achieve the 3 goals of Marketing Find and attract the best customers Help them spend more and more often Hang on to them. Everyone can have an opinion on what Marketing might work, but testing and measurement are best – just ask Obama. Htt 1 wee...
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Before chasing the latest Magic bullet, make sure you’re getting the best out of the old Ammunition | hotchillymarketing
https://hotchillymarketing.com/2014/09/25/before-chasing-the-latest-magic-bullet-make-sure-youre-getting-the-best-out-of-the-old-ammunition-2
All things around Customer Marketing, retention and a healthy dose of realism. Before chasing the latest Magic bullet, make sure you’re getting the best out of the old Ammunition. Posted by hotchilly on customers. September 25, 2014. 37 minutes on magic bullets and tried and tested Direct and digital marketing principles http:/ www.youtube.com/watch? At the end of their session a member of the audience asked how much extra profit was generated in this case study? About hotchilly on customers. Acknowledge...
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Avios | hotchillymarketing
https://hotchillymarketing.com/tag/avios
All things around Customer Marketing, retention and a healthy dose of realism. This tag is associated with 1 post. Cheerio in Aviation speak or son of Air Miles? Posted by hotchilly on customers. December 8, 2011. I … Continue reading →. Far too much fun for school holidays! Why not bring the kids along to our Nature Kids event? Htt 1 week ago. My son Tom 27,Aspergers MSc Taxonomy Biodiversity. Would mean a lot if u could listen a bit 2nite 1 month ago. Most what this is all about.
hotchillymarketing.com
Before chasing the latest Magic bullet, make sure you’re getting the best out of the old Ammunition | hotchillymarketing
https://hotchillymarketing.com/2013/07/15/before-chasing-the-latest-magic-bullet-make-sure-youre-getting-the-best-out-of-the-old-ammunition
All things around Customer Marketing, retention and a healthy dose of realism. Before chasing the latest Magic bullet, make sure you’re getting the best out of the old Ammunition. Posted by hotchilly on customers. July 15, 2013. At the end of their session a member of the audience asked how much extra profit was generated in this case study? Later on in the same venue, but with a largely different audience, although similar in profile to the earlier one, I decided to repeat the earlier audience exchange ...
hotchillymarketing.com
hotchilly on customers | hotchillymarketing
https://hotchillymarketing.com/author/hotchillymarketing
All things around Customer Marketing, retention and a healthy dose of realism. Acknowledged as an expert in Customer Retention, developing and tutoring the IDM's 2 day course from 2004. Successful career at American Express, Thomas Cook, M&G and Air Miles and consulted for Streetcar, BskyB, Which? Hotchilly on customers has written 17 posts for hotchillymarketing. Posted by hotchilly on customers. August 25, 2015. Posted by hotchilly on customers. July 7, 2015. Posted by hotchilly on customers. I was ask...
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Everyone can have an opinion on what Marketing might work, but testing and measurement are best – just ask Obama. | hotchillymarketing
https://hotchillymarketing.com/2015/07/07/everyone-can-have-an-opinion-on-what-marketing-might-work-but-testing-and-measurement-are-best-just-ask-obama
All things around Customer Marketing, retention and a healthy dose of realism. Everyone can have an opinion on what Marketing might work, but testing and measurement are best – just ask Obama. Posted by hotchilly on customers. July 7, 2015. The Caples awards recognise the very best in direct and digital marketing. They are in honour of John Caples, who wrote in 1937, in his book ‘Tested advertising methods’ an approach often overlooked in many current campaigns of digital or direct or both. In the new er...
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ADIOS for AVIOS? (Cheerio in Aviation speak or son of Air Miles?) | hotchillymarketing
https://hotchillymarketing.com/2011/12/08/adios-for-avios-cheerio-in-aviation-speak-or-son-of-air-miles
All things around Customer Marketing, retention and a healthy dose of realism. Direct Marketing Room 101. Cheerio in Aviation speak or son of Air Miles? Posted by hotchilly on customers. December 8, 2011. Having collected and (over a decade ago) Marketed Air Miles, the granddaddy of modern ‘Points means Prizes’ Loyalty schemes, I was a little surprised to hear that BA had decided to ditch a reward currency, which seemed loved by customers and highly relevant (i.e. Instead the letter offers me a handy way...
