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futureofpharmamarketing.blogspot.com

the future of pharmaceutical marketing

My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff.

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the future of pharmaceutical marketing | futureofpharmamarketing.blogspot.com Reviews
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My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff.
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3 labels plan
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8 from matt rowley
9 on vimeo
10 cherry picking
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sound familiar,0 comments,labels plan,strategic narrative,shock,social media,new pharma marketing,from matt rowley,on vimeo,cherry picking,labels ben goldacre,clinical trials,data,radio 4,vincent lawton,in healthcare,diffusion marketing,evidence,not so
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the future of pharmaceutical marketing | futureofpharmamarketing.blogspot.com Reviews

https://futureofpharmamarketing.blogspot.com

My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff.

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futureofpharmamarketing.blogspot.com futureofpharmamarketing.blogspot.com
1

the future of pharmaceutical marketing: May 2009

http://futureofpharmamarketing.blogspot.com/2009_05_01_archive.html

The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Tuesday, 19 May 2009. Discontinuance - When adoption goes wrong. We all like to think about how we can encourage or speed up adoption of a brand or idea. What we rarely think about is how to stem the flow of people "de-adopting" or discontinuing it's use. You only have to think about this if things go really wrong. Don't you? Links to this post.

2

the future of pharmaceutical marketing: December 2009

http://futureofpharmamarketing.blogspot.com/2009_12_01_archive.html

The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Monday, 14 December 2009. BMJ 2009; 339:b4949 and b4953). The protagonists of the argument are Ben Goldacre. Arguing YES to the proposition) and Vincent Lawton. Arguing NO). You can access their viewpoints via the hyperlink in each of their names. Posted by Matt Rowley. Links to this post. Wednesday, 9 December 2009. Diffusion of Innovation soun...

3

the future of pharmaceutical marketing: Giving your strategy its best chance - Strategic Narrative

http://futureofpharmamarketing.blogspot.com/2011/07/giving-your-strategy-its-best-chance.html

The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Thursday, 21 July 2011. Giving your strategy its best chance - Strategic Narrative. In the 200 or so products I’ve worked with over the years, there have been some truly excellent strategic plans developed by the teams involved – cutting insight, opportunities and challenges uncovered, winning strategies innovated to meet them. There is a better...

4

the future of pharmaceutical marketing: September 2008

http://futureofpharmamarketing.blogspot.com/2008_09_01_archive.html

The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Tuesday, 30 September 2008. Market Access is Marketing. So far in this blog when it comes to the future of pharma marketing, I’ve mainly talked about us working to a better understanding of how pharma marketing really works - by adopting elements of diffusion theory and word of mouth (WoM) marketing. 8220;The industry has to accept that just bec...

5

the future of pharmaceutical marketing: June 2010

http://futureofpharmamarketing.blogspot.com/2010_06_01_archive.html

The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Friday, 18 June 2010. Video: Purple Cows, Otaku and Pharmaceuticals. If there is any one thing we know in pharmaceutical marketing, it’s that the pressure to differentiate has never been greater; whether it’s with physicians to encourage change, or with payers to prove value. We all say this, but do we really mean it? Or maybe even marginally be...

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the future of pharmaceutical marketing

The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Thursday, 21 July 2011. Giving your strategy its best chance - Strategic Narrative. In the 200 or so products I’ve worked with over the years, there have been some truly excellent strategic plans developed by the teams involved – cutting insight, opportunities and challenges uncovered, winning strategies innovated to meet them. There is a better...

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