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My musings and observations…. Coca Cola: Bringing India and Pakistan together. I was pleasantly surprised to see this latest campaign by Coke. Those familiar with India Pakistan dynamics would vouch to how tricky the topic is and how well Coke has managed to mould it in this case to create bigness for the brand at unprecedented levels. As open as I am to debate Coca Cola’s push to own ‘happiness’, I cannot help but feel in awe of this highly emotional campaign. What are your thoughts? I was completely bo...

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Gaurav's Whiteboard | gaurav.co.in Reviews

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My musings and observations…. Coca Cola: Bringing India and Pakistan together. I was pleasantly surprised to see this latest campaign by Coke. Those familiar with India Pakistan dynamics would vouch to how tricky the topic is and how well Coke has managed to mould it in this case to create bigness for the brand at unprecedented levels. As open as I am to debate Coca Cola’s push to own ‘happiness’, I cannot help but feel in awe of this highly emotional campaign. What are your thoughts? I was completely bo...

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Gaurav's Whiteboard | gaurav.co.in Reviews

https://gaurav.co.in

My musings and observations…. Coca Cola: Bringing India and Pakistan together. I was pleasantly surprised to see this latest campaign by Coke. Those familiar with India Pakistan dynamics would vouch to how tricky the topic is and how well Coke has managed to mould it in this case to create bigness for the brand at unprecedented levels. As open as I am to debate Coca Cola’s push to own ‘happiness’, I cannot help but feel in awe of this highly emotional campaign. What are your thoughts? I was completely bo...

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June « 2012 « Gaurav's Whiteboard

https://gaurav.co.in/2012/06

My musings and observations…. Archive for June, 2012. There is something about genuine emotions that warms you up from inside…. 8230; And Coke knows very well how to. This video has been going viral off late – and it isn’t hard to see why… Coke, yet again, have outdone themselves in connecting with the public at a very emotional level and ‘sharing happiness’…. To most, Coke’s take on “looking at the world a little differnetly” would be appealing… It. Please share your thoughts….

2

May « 2013 « Gaurav's Whiteboard

https://gaurav.co.in/2013/05

My musings and observations…. Archive for May, 2013. Coca Cola: Bringing India and Pakistan together. What are your thoughts? Earlier this month, I came across this simple yet incredibly creative advertising by Grey Group in Spain. Commissioned by the ANAR foundation, a child advocacy organization, the poster used lenticular printing to send different messages to children and adults to help children to gain confidence to report abuse. In the UK, Daily Bhaskar. In India, Huffington Post.

3

Outdoor « Gaurav's Whiteboard

https://gaurav.co.in/tag/outdoor

My musings and observations…. Posts Tagged ‘Outdoor’. Earlier this month, I came across this simple yet incredibly creative advertising by Grey Group in Spain. Commissioned by the ANAR foundation, a child advocacy organization, the poster used lenticular printing to send different messages to children and adults to help children to gain confidence to report abuse. The campaign has gathered worldwide recognition instantly, and has been covered by much of the mainstream media: BBC. In the UK, Daily Bhaskar.

4

india « Gaurav's Whiteboard

https://gaurav.co.in/tag/india

My musings and observations…. Posts Tagged ‘india’. Coca Cola: Bringing India and Pakistan together. What are your thoughts? Gaurav's Whiteboard by Themebuilder.

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Grey Group « Gaurav's Whiteboard

https://gaurav.co.in/tag/grey-group

My musings and observations…. Posts Tagged ‘Grey Group’. Earlier this month, I came across this simple yet incredibly creative advertising by Grey Group in Spain. Commissioned by the ANAR foundation, a child advocacy organization, the poster used lenticular printing to send different messages to children and adults to help children to gain confidence to report abuse. The campaign has gathered worldwide recognition instantly, and has been covered by much of the mainstream media: BBC.

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Gaurav's Whiteboard

My musings and observations…. Coca Cola: Bringing India and Pakistan together. I was pleasantly surprised to see this latest campaign by Coke. Those familiar with India Pakistan dynamics would vouch to how tricky the topic is and how well Coke has managed to mould it in this case to create bigness for the brand at unprecedented levels. As open as I am to debate Coca Cola’s push to own ‘happiness’, I cannot help but feel in awe of this highly emotional campaign. What are your thoughts? I was completely bo...

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