itsallonline.blogspot.com
it'sallonline: ...it's chapter 16 of the New Rules
http://itsallonline.blogspot.com/2010/10/our-bible-here-at-iqpc-is-new-rules-of.html
Monday, October 11, 2010. It's chapter 16 of the New Rules. Our bible here at IQPC is 'The New Rules of Marketing and PR' - how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. As a unit, the team has been reviewing and discussing a couple of chapters each week, and as the Online Communications Manager, I've decided to take it one step further and chart my learnings - since the aim of this blog is to 'evolve an online communications manager'. Creating...
itsallonline.blogspot.com
it'sallonline: ...follow the plan: create, launch, rework, conclude
http://itsallonline.blogspot.com/2010/12/follow-plan-create-launch-rework.html
Wednesday, December 15, 2010. Follow the plan: create, launch, rework, conclude. I'd like to refer to this blog post by Chris Brogan. Which my Marketing Director, The Nomad Marketer. Brought to my attention this week. The blog post expertly charts the mechanics of online promotion. Where the rubber meets the road.the execution of the plan. I've chosen to reuse his visual here. Obvioulsy for a more comprehensive overview of these steps, check out Chris Brogan's direct link above. Until next time,.
itsallonline.blogspot.com
it'sallonline: ...it's a video showcase
http://itsallonline.blogspot.com/2010/09/its-video-showcase.html
Friday, September 10, 2010. It's a video showcase. I just want to share a few of the more recent video interviews i've conducted. Each of them has taught me something different about video production (obvious things), but without ACTUAL training in this area, i'm learning as I go - enjoy! In this interview, I was director / camera man only. We arranged for our media partner (IT News) to interview Andi Luiskandl from the Smith Family. Clearly the rule here is simple - watch out for your reflection!
itsallonline.blogspot.com
it'sallonline: ...it's blogs like this
http://itsallonline.blogspot.com/2010/10/its-blogs-like-this.html
Friday, October 29, 2010. It's blogs like this. In chapter 5 of 'The New Rules of Marketing and PR' - Scott explores the vast world of Blogs: Tapping millions of evangelists to tell your story. I like the use of the word 'evangelists' in his heading - for the world of conferences, we use terms like 'prospects', 'customers', and 'advocates' - I think the word 'evangelist' takes this to a higher level, imagine if you had people evangelising about your business. My favourite quote about web-as-a-city. 3 To ...
itsallonline.blogspot.com
it'sallonline: ...it's how to use news releases to reach buyers directly
http://itsallonline.blogspot.com/2010/10/its-how-to-use-news-releases-to-reach.html
Thursday, October 21, 2010. It's how to use news releases to reach buyers directly. Senior Marketing Manager, Sydney. As it has for many things, the Web has changed the rules for news releases. The way buyer’s access news via Google, Yahoo and various PR wire sites means that it’s not just journalists accessing your news but millions of people around the world. How to reach and engage with these millions of people around the world is what the Author, David Meerman Scott. Looks at throughout Chapter 17.
itsallonline.blogspot.com
it'sallonline: ....it's the concrete jungle where dreams are made of
http://itsallonline.blogspot.com/2010/11/its-concrete-jungle-where-dreams-are.html
Friday, November 19, 2010. It's the concrete jungle where dreams are made of. So I've arrived in New York City - this is my first week on the job as Online Content Manager. So far, so good - just trying to get my head around the topics and each of the conferences, meeting everyone, understanding what they do and how different it is to Sydney (my comfort zone). I'm looking forward to learning about this market though and how these marketeers operate to acheive their results. Until next time,.
itsallonline.blogspot.com
it'sallonline: ...It's All Online, September 2010
http://itsallonline.blogspot.com/2010/09/its-all-online-september-2010.html
Wednesday, September 29, 2010. It's All Online, September 2010. This is the monthly eNewsletter I send to our marketing and production teams which gives them updates on online communications. Usually I have action points for each producer or marketer, but sometimes I like to share or educate them. Read on. Welcome to ‘It’s all Online’. Social media can’t be left to one person…. So continue to spend time on social networks to engage with influencers who can promote and advocate for our events. Search for ...
