graysonassociates.com

The BrandAudit by Grayson Associates

Serving the Beauty &. Robert Grayson, Ph. D. In-depth, Weighted and Scored. New Product Concepts, Strategies and Executions. Existing Products, Lines and Brands with New Energy and Growth. Competitive Brand Marketing Analysis. Guidance for Financial Institutions and Advertising Agencies. Success Insurance for New Products and Existing Brands. Scoring system to evaluate the effectiveness of print advertising. Public and Corporate Seminars. All trademarks are the property of their respective companies.

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Grayson Associates

Robert Grayson

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The BrandAudit by Grayson Associates | graysonassociates.com Reviews

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Serving the Beauty &. Robert Grayson, Ph. D. In-depth, Weighted and Scored. New Product Concepts, Strategies and Executions. Existing Products, Lines and Brands with New Energy and Growth. Competitive Brand Marketing Analysis. Guidance for Financial Institutions and Advertising Agencies. Success Insurance for New Products and Existing Brands. Scoring system to evaluate the effectiveness of print advertising. Public and Corporate Seminars. All trademarks are the property of their respective companies.

<META> KEYWORDS

1 about us

2 consulting services

3 industries served

4 suzanne grayson

5 grayson associates

6 leading marketing consultants

7 packaged goods industries

8 innovations

9 in consumer marketing

10 product performance analysis

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about us,consulting services,industries served,suzanne grayson,grayson associates,leading marketing consultants,packaged goods industries,innovations,in consumer marketing,product performance analysis,exciting,driving,mergers and acquisitions,brand,audit

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The BrandAudit by Grayson Associates | graysonassociates.com Reviews

https://graysonassociates.com

Serving the Beauty &. Robert Grayson, Ph. D. In-depth, Weighted and Scored. New Product Concepts, Strategies and Executions. Existing Products, Lines and Brands with New Energy and Growth. Competitive Brand Marketing Analysis. Guidance for Financial Institutions and Advertising Agencies. Success Insurance for New Products and Existing Brands. Scoring system to evaluate the effectiveness of print advertising. Public and Corporate Seminars. All trademarks are the property of their respective companies.

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graysonassociates.com

1

The BrandAudit by Grayson Associates

http://www.graysonassociates.com/robert_grayson_highlights.htm

ROBERT A. GRAYSON, Ph. D. GRAYSON ASSOCIATES, PARTNER. Eighteen years Adjunct Professor of Marketing, Graduate School of Business, New York University. Visiting Professor of Marketing and Management- Pace University, Fordham University. Introduction to Marketing, Prentice Hall Marketing and the Computer; American Marketing Association. Created The Journal of Consumer Marketing, The Journal of Industrial Marketing, The Journal of Services Marketing, The Journal of Product Management.

2

The BrandAudit by Grayson Associates

http://www.graysonassociates.com/about.htm

Suzanne and Bob Grayson also write the column, THE GRAYSON REPORT. A marketing analysis newsletter for the cosmetic/toiletry industry published in the leading trade magazine, Household and Personal Products Industries (HAPPI). This newsletter is now in its 33rd year. A partial list of clients served includes AT&T, Avon, Citicorp, Bristol-Myers, 7-Eleven, Chanel, Gillette, Pfizer, Procter and Gamble, Estee Lauder, several advertising agencies and financial consultants. For further details.). A marketing a...

3

The BrandAudit by Grayson Associates

http://www.graysonassociates.com/index.htm

Serving the Beauty &. Robert Grayson, Ph. D. In-depth, Weighted and Scored. New Product Concepts, Strategies and Executions. Existing Products, Lines and Brands with New Energy and Growth. Competitive Brand Marketing Analysis. Guidance for Financial Institutions and Advertising Agencies. Success Insurance for New Products and Existing Brands. Scoring system to evaluate the effectiveness of print advertising. Public and Corporate Seminars. All trademarks are the property of their respective companies.

4

The BrandAudit by Grayson Associates

http://www.graysonassociates.com/services.htm

Grayson Associates Consulting Services. PRODUCT CONCEPTS AND DEVELOPMENT. All phases of new product marketing, including product development, merchandising, promotion and advertising for men's and women's products, in all channels of distribution: cosmetics, skin care, hair care, fragrances, personal care: concepts, positionings, profiles, development, testing and executions. Restaging existing products, strategy positioning, development. Proprietary product and competitive analysis:. Analyze the strengt...

5

The BrandAudit by Grayson Associates

http://www.graysonassociates.com/industries.htm

Beauty Industry - All Channels of Distribution. Women's and Men's Products. All content on this site, such as graphics, text, charts and software is. All trademarks are the property of their respective companies.

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theadaudit.com

The Ad Audit

http://www.theadaudit.com/examples.html

Click on a category for an example. HEALTH and BEAUTY AIDS. All content on this site, such as graphics, text, charts, and software are the sole property. All trademarks are the property of their respective companies.

microvacations.wordpress.com

Start Here Now | Micro-Vacations

https://microvacations.wordpress.com/2012/09/22/start-here-now

Launch your transformational moment. Too busy to pack your bags and get away? Why not take a trip to bliss right now? Its easy, free, and you can go any time! Try these steps…and have a great trip! 1 Set the intention. Say to yourself “I’m going on a vacation.” Imagine what it will be like when you get there. 2 Take a few deep breaths. First one is to let go of the past moment (big exhales help). Third one is to transition back into your day, aiming to take that moment of serenity with you. You are comme...

theadaudit.com

The Ad Audit

http://www.theadaudit.com/whatitdoes.html

How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Points out strengths and weaknesses of proposed print ads. As well as how to correct/improve impact and motivation, in each creative segment. May also be used prior to, or to replace costly consumer testing. Provides a weighted numerical score. Of 31 points of analysis for each of the four categories, along with a. Stopping power re target market.

theadaudit.com

The Ad Audit

http://www.theadaudit.com/howitworks.html

How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. A panel of advertising professionals and marketers, (3-5 auditorsfor each ad), and Suzanne and/or Dr. Robert Grayson, analyze the ads in terms of Grayson Associates' proprietary weighting system of31 points analysis, within the four creative categories. The final scoreis a composite of the panel's ratings. AdAudit is an adaptation of.

theadaudit.com

The Ad Audit

http://www.theadaudit.com/howitisused.html

How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. How it is used. Pre-Client Presentation and/or any focus group research, et al.). Evaluates a single and/or alternative versions of an ad to determine. The most effective one, and why. Allows improvements to be made prior to presentation and/or,. Stimulate the creation of another version. Assists in client presentations, especially to strengthen an agency point of view.

theadaudit.com

The Ad Audit

http://www.theadaudit.com/whatitis.html

How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. A proprietary, weighted evaluation system to determine the effectiveness of print advertising - based upon four creative categories -. Headline Visual Impact Copy Consumer Appeal.

theadaudit.com

The Ad Audit

http://www.theadaudit.com/whytheneed.html

How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Communication between agency and client. Without an organized and structured means of evaluating creative output, personal opinions (admittedly even expert ones) have no consistent means or language to communicate their reasons for ad preferences and/or areas which need improvement. Competition for consumers attention.

theadaudit.com

The Ad Audit

http://www.theadaudit.com/newspress.html

How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. AdAudit - THE NEW AND QUICK WAY TO. IMPROVE PRINT AD IMPACT - BEFORE THE ADS RUN! Headline - Visual Impact - Copy - Consumer Appeal. Within these categories there are thirty-one (31) points of analysis to determine the effectiveness of the ad, and its score. Every dollar spent in print media simply has to work harder to stimulate trial. In this new era for advertising, prin...

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graysonartphotographycom.com

Grayson Photo Art - Home

Style="text-align:center; margin:auto; width:500px; background-color:#ffffff; padding:1px;". With a variety of offerings to choose from, were sure youll be happy working with us. Look around our website and if you have any comments or questions, please feel free to contact us. We hope to see you again! Check back later for new updates to our website. Theres much more to come!

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Grayson Arts and History Center

Grayson Arts and History Center. 2070 Rosebud Road (Mailing address: PO Box 208) Grayson, GA 30017 (678) 985-7775. Kennerly-Cox House, Circa 1890. We invite you to stop by the Grayson Arts and Histo. The new "From Trip to Grayson" cookbook is now available. Grayson Arts and History Center. Thursday, April 25, 2013. We invite you to stop by the. Grayson Arts and History Center when. You visit Grayson Day on Saturday, April 27th! We'll have lots of baked goods to share with. You from our historic cookbook,.

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graysonassociates.com

The BrandAudit by Grayson Associates

Serving the Beauty &. Robert Grayson, Ph. D. In-depth, Weighted and Scored. New Product Concepts, Strategies and Executions. Existing Products, Lines and Brands with New Energy and Growth. Competitive Brand Marketing Analysis. Guidance for Financial Institutions and Advertising Agencies. Success Insurance for New Products and Existing Brands. Scoring system to evaluate the effectiveness of print advertising. Public and Corporate Seminars. All trademarks are the property of their respective companies.

graysonassociatesllc.com

Grayson and Associates, LLC - Law firm in northern and central NJ

Welcome to the Grayson and Associates website. Grayson and Associates was founded by owner Bette R. Grayson, Esq. who opened the doors to the firm as a solo practitioner in Union County, New Jersey, in 1978. Please visit the other areas of our website for more detailed information. Of course, we are always available via telephone or e-mail to address more detailed questions or comments. Thank you for visiting and we look forward to serving you.

graysonathletics.com

Grayson High School Athletics

Message from Athletic Director. Click here for information about letter jackets! Click on the links below to access forms:. Student Accident Insurance Link: www.studentinsurance-kk.com. GHS Transcript Release Form. Grayson Athletic Physical Form.

graysonattorney.com

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graysonaustinsteadicam.com

Grayson Grant Austin, SOC2012 SOC Camera Operator Of The Year Nominee for Memphis Beat, Season 2Steadicam Owner/ OperatorA and B Camera OperatorAlien-Revolution Pioneer/ Owner/ Operatortel: 504 - 610 - 2526email: graysonaustin@me.com

Grayson Grant Austin, SOC. 2012 SOC Camera Operator Of The Year Nominee for Memphis Beat, Season 2. A and B Camera Operator. Alien-Revolution Pioneer/ Owner/ Operator. Tel: 504 - 610 - 2526. Thanks for visiting my website. At the very top of this page you will find a Credits page link where you can have a look at a small selection of the projects I have worked on and a Reels page link with some samples of my work. Just click on each and go. Thanks for stopping by.

graysonaustralia.com

Grayson Australia: Innovative Food, Water & Horticultural Supplies

Welcome to Grayson Australia, an Australian-owned company based in Melbourne, Victoria, that provides a range of innovative and specialised products to the food, horticulture and water treatment industries, both within Australia and overseas. As the market leader in liquid smoke applications in Australia, we have developed an exciting range of gourmet smoke flavours. Our broad-spectrum sanitiser Vibrex. We have also recently developed a range of smokewater products called Regen 2000. Including rare and d...