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Browse All Activities - Great Ideas for Teaching Marketing

A free resource website, ideal for marketing lecturers, containing over 200 activities, exercises and mini case studies.

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Browse All Activities - Great Ideas for Teaching Marketing | greatideasforteachingmarketing.com Reviews
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A free resource website, ideal for marketing lecturers, containing over 200 activities, exercises and mini case studies.
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1 welcome
2 geoff’s bio
3 teaching approach
4 contribute an activity
5 types of activities
6 for students
7 simulation games
8 free simulation game
9 simulation game videos
10 an instructor’s guide
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welcome,geoff’s bio,teaching approach,contribute an activity,types of activities,for students,simulation games,free simulation game,simulation game videos,an instructor’s guide,class discussion ideas,the workbook,new edition,main topic areas,swot analysis
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Browse All Activities - Great Ideas for Teaching Marketing | greatideasforteachingmarketing.com Reviews

https://greatideasforteachingmarketing.com

A free resource website, ideal for marketing lecturers, containing over 200 activities, exercises and mini case studies.

INTERNAL PAGES

greatideasforteachingmarketing.com greatideasforteachingmarketing.com
1

Core competencies - Great Ideas for Teaching Marketing

http://www.greatideasforteachingmarketing.com/core-competencies

Great Ideas for Teaching Marketing. Ideas and resources for teaching marketing. Marketing Simulation Game – Beta Testers. Teaching notes for this activity. This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy. In this exercise, you are to review the following list of potential core competencies for a firm. Speed and flexibility in the marketplace. How could these...

2

Can marketers become CEOs? - Great Ideas for Teaching Marketing

http://www.greatideasforteachingmarketing.com/can-marketers-become-ceos

Great Ideas for Teaching Marketing. Ideas and resources for teaching marketing. Marketing Simulation Game – Beta Testers. Can marketers become CEOs? Teaching Notes for this Marketing Activity. This teaching activity is designed for small groups of students or as an overall class discussion. This exercise is more suitable for students of later level marketing subjects or at masters level. The group discussion time should be around 10-15 minutes, plus any additional time for an overall class discussion.

3

The most valuable brands in the world - Great Ideas for Teaching Marketing

http://www.greatideasforteachingmarketing.com/the-most-valuable-brands-in-the-world

Great Ideas for Teaching Marketing. Ideas and resources for teaching marketing. Marketing Simulation Game – Beta Testers. The most valuable brands in the world. Teaching Notes for this Marketing Activity. This marketing exercise is designed to look at the most valuable brands in the world as highlighted by the BrandZ top 100 for 2015. Here Are the Top 100 Brands in the World. Have a look at the top 10 brands in the world, what similarities can you see in regards to their marketing activities? Only a few ...

4

Walmart and CSR (corporate social responsibility) - Great Ideas for Teaching Marketing

http://www.greatideasforteachingmarketing.com/walmart-and-csr-corporate-social-responsibility

Great Ideas for Teaching Marketing. Ideas and resources for teaching marketing. Marketing Simulation Game – Beta Testers. Walmart and CSR (corporate social responsibility). Teaching Notes for this Marketing Activity. This teaching activity is designed to be completed in small groups of students. This exercise is more suitable for students studying marketing ethics. The group discussion time should run around 15 minutes, plus any additional class discussion time. The following is a quote from an Adweek.

5

The internal marketing environment - Great Ideas for Teaching Marketing

http://www.greatideasforteachingmarketing.com/the-internal-marketing-environment

Great Ideas for Teaching Marketing. Ideas and resources for teaching marketing. Marketing Simulation Game – Beta Testers. The internal marketing environment. Teaching notes for this activity. In this exercise, students will look at the role of the internal marketing environment when developing a marketing strategy. This activity is best completed in small groups, with a report back to the main class. You should allow around 15 minutes for discussion. In your opinion, to what extent does the firm’s ...

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marketingstudyguide.com marketingstudyguide.com

For Lecturers - Marketing Study Guide

http://www.marketingstudyguide.com/about/for-lecturers

Designed for university-level marketing students. Welcome to the marketing study guide. This website is designed to assist marketing students and marketing professionals understand basic marketing concepts and theories and to provide an array of practical examples. I also have developed another website that is suitable for lecturers, as it provides a series of in-class activities, short case studies, and discussion exercises that can be used in class. Posted by Geoff Fripp. Take the Marketing Career Quiiz.

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About Geoff Fripp – Customer Lifetime Value

http://www.clv-calculator.com/welcome-understanding-calculating-using-customer-lifetime-value/geoff-fripp

CLV and Brand Equity. Customer Profitabilty vs CLV. When to Use the Simple CLV Formula. For/Against of the Simple CLV formula. Existing Customer CLV Formula. Calculating WOM in CLV. Why use WOM in CLV. Increasing Revenue Over Time. Acquisition cost formula & examples. Examples of Acquisition Costs. Calculating WOM in CLV. Acquisition vs Retention Costs. Retention Rate to Lifetime Period. Retention rate over time. CLV beyond 5 years. The Leaky Bucket Theory. Ways to Increase Revenues. A maximum CLV period?

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