marketingstudyguide.com
For Lecturers - Marketing Study Guide
http://www.marketingstudyguide.com/about/for-lecturers
Designed for university-level marketing students. Welcome to the marketing study guide. This website is designed to assist marketing students and marketing professionals understand basic marketing concepts and theories and to provide an array of practical examples. I also have developed another website that is suitable for lecturers, as it provides a series of in-class activities, short case studies, and discussion exercises that can be used in class. Posted by Geoff Fripp. Take the Marketing Career Quiiz.
clv-calculator.com
About Geoff Fripp – Customer Lifetime Value
http://www.clv-calculator.com/welcome-understanding-calculating-using-customer-lifetime-value/geoff-fripp
CLV and Brand Equity. Customer Profitabilty vs CLV. When to Use the Simple CLV Formula. For/Against of the Simple CLV formula. Existing Customer CLV Formula. Calculating WOM in CLV. Why use WOM in CLV. Increasing Revenue Over Time. Acquisition cost formula & examples. Examples of Acquisition Costs. Calculating WOM in CLV. Acquisition vs Retention Costs. Retention Rate to Lifetime Period. Retention rate over time. CLV beyond 5 years. The Leaky Bucket Theory. Ways to Increase Revenues. A maximum CLV period?
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