jialiwang.blogspot.com
jialiwang
http://jialiwang.blogspot.com/2011/04/difference-between-social-media-social.html
Wednesday, April 6, 2011. Difference between social media and social network. Social media: google place / online news. Social network: facebook/ youtube/ twitter. Subscribe to: Post Comments (Atom). MBA Net Literacy 2011. Group B Digital Marketing. Google Think - 5 Stages of Travel. MBA Resource Center - ECraig. Difference between social media and social network. View my complete profile. Ethereal theme. Powered by Blogger.
jialiwang.blogspot.com
jialiwang: Mid-term influence marketing
http://jialiwang.blogspot.com/2011/03/mid-term-influence-marketing.html
Thursday, March 17, 2011. Subscribe to: Post Comments (Atom). MBA Net Literacy 2011. Group B Digital Marketing. Google Think - 5 Stages of Travel. MBA Resource Center - ECraig. View my complete profile. Ethereal theme. Powered by Blogger.
jialiwang.blogspot.com
jialiwang: klout scores
http://jialiwang.blogspot.com/2011/03/klout-scores.html
Wednesday, March 9, 2011. How can a hotel use Klout scores to improve customer communications. Find a influencer on klout who talked about our hotel. Go to their page on social media. Find their personal interests. Inform the services that provided in our hotel that he might be interested in. Ex: if his is a sports lover, send him a customized message and inform him that our hotel provides a free morning jogging service which provide a free jogging route to download, a free bottle of water, and a towl.
jialiwang.blogspot.com
jialiwang: March 2011
http://jialiwang.blogspot.com/2011_03_01_archive.html
Thursday, March 17, 2011. Wednesday, March 9, 2011. How can a hotel use Klout scores to improve customer communications. Find a influencer on klout who talked about our hotel. Go to their page on social media. Find their personal interests. Inform the services that provided in our hotel that he might be interested in. Google place what is google place. Photo uploaded by hoteliers. Wednesday, March 2, 2011. Subscribe to: Posts (Atom). MBA Net Literacy 2011. Group B Digital Marketing.
jialiwang.blogspot.com
jialiwang: April 2011
http://jialiwang.blogspot.com/2011_04_01_archive.html
Sunday, April 17, 2011. Wednesday, April 6, 2011. 1 What customer groups - communities of interest are being targeted. Only Amercian people, more than 18 years old: the voyagers, the young people, retired people. 2 What actions are being provoked. Share information to friends. Participate the game in order to be winners. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. This campaign is not working very well. Difference between social media and social network. View m...
digimarketingmba.blogspot.com
digital marketing MBA 2010-11: March 2011
http://digimarketingmba.blogspot.com/2011_03_01_archive.html
Digital marketing MBA 2010-11. Wednesday, March 23, 2011. The Last Class Assignment.A Knowledge Recap. And one more presentation tool! Use a SlideRocket presentation. There is a free version - create a personal recap:. The concepts that you have explored since since the beginning of the Digital Marketing course. Which concept/tool/insight had the greatest impact for you. Which concept/tool will NOT be useful, in your opinion. Please post by April 3, 9 PM. Enjoy your seminars in Brussels. Delta Airlines i...
jialiwang.blogspot.com
jialiwang: class march 9th
http://jialiwang.blogspot.com/2011/03/class-march-9th.html
Wednesday, March 9, 2011. Google place what is google place. Photo uploaded by hoteliers. Subscribe to: Post Comments (Atom). MBA Net Literacy 2011. Group B Digital Marketing. Google Think - 5 Stages of Travel. MBA Resource Center - ECraig. View my complete profile. Ethereal theme. Powered by Blogger.
jialiwang.blogspot.com
jialiwang: February 2011
http://jialiwang.blogspot.com/2011_02_01_archive.html
Wednesday, February 2, 2011. CLV customer liftime value. Customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value. Of the cash flows attributed to the relationship with a customer. The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales. Subscribe to: Posts (Atom). MBA Net Literacy 2011. Group B Digital Marketing.
jialiwang.blogspot.com
jialiwang: December 2010
http://jialiwang.blogspot.com/2010_12_01_archive.html
Monday, December 13, 2010. Article recap week 3. Now is the time for hotel marketers to shift focus from price to value. For the hotel managers, there is a new trend that has been more and more awared of:customers' value is much more than pricing. As the technique advance, and the various channel for the clients to get information, when a client face those choices, they become much more rational, what is really important for them is the additional value behind the offer, not a simple price reduction.
jialiwang.blogspot.com
jialiwang: November 2010
http://jialiwang.blogspot.com/2010_11_01_archive.html
Tuesday, November 30, 2010. Job requirements for spa manager. Although there are no mandatory requirements for spa managers, employers often prefer job candidates who have some type of formal education or training. Many technical schools, colleges and universities offer associate and bachelor's degrees in hospitality, resort or small business management. These courses train students in the fundamentals of running a business that is based on providing unique customer services. Saturday, November 27, 2010.
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