gwizmarketing.blogspot.com
GWiz Buzz: Tip #13 ∞ Writing the Creative Brief ∞
http://gwizmarketing.blogspot.com/2009/08/writing-creative-brief-tip-13.html
Marketing • Communications • Helpful Hints and Tips. Tuesday, October 13, 2009. Tip #13 ∞ Writing the Creative Brief ∞. This week, Ad Age Magazine. Magazine reported that a survey of ad agency executives said that confusing client-written RFPs and Creative Briefs can be the source of one of the biggest mis-communications and time wasters for agency personnel. Read it here. I thought it was pretty funny. And, in the fun, there is more than a kernel of truth. Think of the1956 Lemon ad for Volkswagon. It on...
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GWiz Buzz: Tip #21 ∞ Table of Contents for 20 Tips To Get The Most from Your Ad Agency
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Marketing • Communications • Helpful Hints and Tips. Monday, April 26, 2010. Tip #21 ∞ Table of Contents for 20 Tips To Get The Most from Your Ad Agency. Following is a series of articles titled "How to Get the Most from Your Ad Agency.". 1 Defining your target audience. Both, per project and overall. Giving your agency a firm budget and timeframe. For any project and the overall account. 3 Respect your agency's expertise and taste. In order for the partnership to work well. 7 The Approval Process. 16 Be...
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GWiz Buzz: Tip #11 ∞ What is a Media Mix? -
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Marketing • Communications • Helpful Hints and Tips. Sunday, October 11, 2009. Tip #11 ∞ What is a Media Mix? To help you get better results from your ad agency, it would be helpful to you to learn about a Media Mix. What is media? Could a pro-golfer wearing your brand be a type of media? Generally, a successful ad campaign will employ a variety of media to reach the audience. This is your media mix. August 18, 2009 at 8:53 AM. Ginger Wheeler-Call us at 630-595-7900. August 18, 2009 at 12:48 PM. Tip #17 ...
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GWiz Buzz: Tip #10 ∞ How To Work With An Ad Agency (Like GWiz) ∞
http://gwizmarketing.blogspot.com/2009/08/how-to-work-with-ad-agency-like-gwiz.html
Marketing • Communications • Helpful Hints and Tips. Saturday, October 10, 2009. Tip #10 ∞ How To Work With An Ad Agency (Like GWiz) ∞. To get the most from your ad agency, it is important to understand how an agency works, so that you will know the limitations and the unlimited potential of an ad agency. This article outlines the creative process so that you will better understand how the agency brings a creative solution to your marketing challenges. 1 You need to define your target audienc. So everyon...
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GWiz Buzz: Tip #14 ∞ Scope Creep: Expect Your Fees to Creep Too ∞
http://gwizmarketing.blogspot.com/2009/08/scope-creep-expect-your-fees-to-creep.html
Marketing • Communications • Helpful Hints and Tips. Wednesday, October 14, 2009. Tip #14 ∞ Scope Creep: Expect Your Fees to Creep Too ∞. Scope creep is one of the scariest things about running an ad agency. On the one hand, an agency wants your projects to be fluid, creative, and free to evolve. On the other hand, your agency wants to be paid when scope changes, usually because more of the agency's personnel time is involved. What is scope creep? For each project is clearly defined and the budget. Then ...
gwizmarketing.blogspot.com
GWiz Buzz: FOXNews.com - No Flash on the iPhone? Apple's Steve Jobs Finally Explains Why
http://gwizmarketing.blogspot.com/2010/04/foxnewscom-no-flash-on-iphone-apple.html
Marketing • Communications • Helpful Hints and Tips. Thursday, April 29, 2010. FOXNews.com - No Flash on the iPhone? Apples Steve Jobs Finally Explains Why. FOXNews.com - No Flash on the iPhone? Apple's Steve Jobs Finally Explains Why. Subscribe to: Post Comments (Atom). Welcome To GWiz Buzz Blog. Click on our Logo to Visit Our Website. Follow me on Twitter. FOXNews.com - No Flash on the iPhone? Tip #21 ∞ Table of Contents for 20 Tips To Get The. Other Blogs I Read. Brands That Stand by Jim Paglia.
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GWiz Buzz: Tip #7 ∞ The Approval Process and Who's Responsible ∞
http://gwizmarketing.blogspot.com/2009/08/approval-process-and-whos-responsible.html
Marketing • Communications • Helpful Hints and Tips. Wednesday, October 7, 2009. Tip #7 ∞ The Approval Process and Who's Responsible ∞. This post is #7 in a series of 21 posts (one per working day in August, 2009), to help you get the most from your advertising or marketing agency. This post follows on the article posted yesterday, about giving your agency one point of contact within your company. The person who secures the approval (or proof) from you should be the agency account executive. Some compani...
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GWiz Buzz: Tip #6 ∞ To Save Money, Give Your Agency One Point of Contact within Your Company ∞
http://gwizmarketing.blogspot.com/2009/08/to-save-money-give-your-agency-one.html
Marketing • Communications • Helpful Hints and Tips. Tuesday, October 6, 2009. Tip #6 ∞ To Save Money, Give Your Agency One Point of Contact within Your Company ∞. Your agency should have one point of contact within your company, unless you want to pay for the extra hours it will take your agency account managers to secure approvals from the various personnel within your company. It gets to be a merry-go-round that your agency AE shouldn't be on in the first place. If you need training in how to source a...
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GWiz Buzz: Tip #8 ∞ Components of an Ad ∞
http://gwizmarketing.blogspot.com/2009/08/components-of-ad-tip-8.html
Marketing • Communications • Helpful Hints and Tips. Thursday, October 8, 2009. Tip #8 ∞ Components of an Ad ∞. In order to better communicate with your ad agency, it's helpful if you "talk the talk" so that everyone is on the same page in terms of advertising lingo. To demonstrate, take a look at this ad:. GWiz Marketing created this ad for our client, Hi-Line Utility Supply Co. For a trade magazine called Powerlineman Magazine. Hero Shot or main image. Also, just because there is a graphical element, i...
gwizmarketing.blogspot.com
GWiz Buzz: Tip #16 ∞ Be Honest With Your Agency ∞
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Marketing • Communications • Helpful Hints and Tips. Friday, October 16, 2009. Tip #16 ∞ Be Honest With Your Agency ∞. As long as we're talking about trust, it is critical that you are honest with your ad agency about every aspect of your business. Dishonesty, or hiding known flaws in your marketing paradigm, will only make your agency's marketing solutions fail. As you know, the 4 Ps of marketing are price, distribution (Place), promotion, and product. Subscribe to: Post Comments (Atom). Tip #4 ∞ ...
