jgodigital.com
Direct marketing is alive and well on the internet - Digital Heart
http://jgodigital.com/direct-marketing-is-alive-and-well-on-the-internet
August 27, 2016. Heart Marketing in a Digital World. The Heart of Marketing. You are here: Home. Direct marketing is alive and well on the internet. Direct marketing is alive and well on the internet. July 14, 2015. By John Gregory Olson. Is direct marketing still relevant in the Internet Age? In these heady times of digital disruption some marketing pundits and thought leader wannabes say it’s not. Some even declare direct marketing is dead. How do they arrive at this? They are flat-out wrong. All incor...
yourbrandreps.blogspot.com
Your Brand Reps: July 2009
http://yourbrandreps.blogspot.com/2009_07_01_archive.html
Building A Strong Brand Through Human Relationships (c)2009. Friday, July 24, 2009. In the September 2008 issue of Sales and Marketing Management. Further discussed this issue of American corporations' cataclysmic problem with customer service. Hornstein wanted to see what real, live customers thought about customer service so he sent out a survey to regular folks who deal with a variety of companies and their brands. Hornstein asked:. Average score: 3.7 (almost 20% of the responses were 1s). You don't d...
enterprisepersonalization.com
Content marketing personalization: know your audience | EnterprisePersonalization
http://www.enterprisepersonalization.com/content-marketing-personalization-know-your-audience-2015-02
This is an iEntry Website. Content marketing personalization: know your audience. February 19, 2015. Last month, we talked about personalizing your content marketing by presenting your content with a consistent and human voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The overwhelming maj...