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Digital Marketing in Hospitality

Digital Marketing in Hospitality. Lundi 18 avril 2011. From Aude de Poulpiquet. Mercredi 6 avril 2011. SOCIAL REWARDS SOCIAL NETWORK -. What customer groups - communities of interest are being targeted. What actions are being provoked. Take a picture and share it on Facebook, Twitter or Flickr. Are the incentives appropriate. Will these campaigns work - yes, why - no, why not. No, because they reward only the best users . Do commercial campaigns change the essential nature of the social network used.

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Digital Marketing in Hospitality. Lundi 18 avril 2011. From Aude de Poulpiquet. Mercredi 6 avril 2011. SOCIAL REWARDS SOCIAL NETWORK -. What customer groups - communities of interest are being targeted. What actions are being provoked. Take a picture and share it on Facebook, Twitter or Flickr. Are the incentives appropriate. Will these campaigns work - yes, why - no, why not. No, because they reward only the best users . Do commercial campaigns change the essential nature of the social network used.
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Digital Marketing in Hospitality | hoteldigitalmarketing.blogspot.com Reviews

https://hoteldigitalmarketing.blogspot.com

Digital Marketing in Hospitality. Lundi 18 avril 2011. From Aude de Poulpiquet. Mercredi 6 avril 2011. SOCIAL REWARDS SOCIAL NETWORK -. What customer groups - communities of interest are being targeted. What actions are being provoked. Take a picture and share it on Facebook, Twitter or Flickr. Are the incentives appropriate. Will these campaigns work - yes, why - no, why not. No, because they reward only the best users . Do commercial campaigns change the essential nature of the social network used.

INTERNAL PAGES

hoteldigitalmarketing.blogspot.com hoteldigitalmarketing.blogspot.com
1

Digital Marketing in Hospitality: What consumers want more from a hotel in 2011 !

http://hoteldigitalmarketing.blogspot.com/2011/01/what-consumers-want-more-from-hotel-in.html

Digital Marketing in Hospitality. Dimanche 23 janvier 2011. What consumers want more from a hotel in 2011! This study published by Orbitz retained my attention. What could be more interesting than learning the consumers expectations for a woman like me who wants to work in Hospitality? Consumers are looking to get more for less", this sentence resumes perfectly the article. In this study, we learn that promotional offers, swimming pool and extras are the TOP three in the consumer decision. OTA (online tr...

2

Digital Marketing in Hospitality: Mobile Marketing

http://hoteldigitalmarketing.blogspot.com/2011/03/mobile-marketing.html

Digital Marketing in Hospitality. Mardi 22 mars 2011. From Aude de Poulpiquet. Inscription à : Publier les commentaires (Atom). Une erreur est survenue dans ce gadget. Nombre total de pages vues. Rechercher dans ce blog. Messages les plus consultés. How to reduce your hotel’s dependency on OTAs? OTA (online travel agency) has a real importance for hotelier and especially for the revenue management department. As the article says, ho. Fake reviews punished by TripAdvisor. Hotel Me, a Facebook app! This st...

3

Digital Marketing in Hospitality: février 2011

http://hoteldigitalmarketing.blogspot.com/2011_02_01_archive.html

Digital Marketing in Hospitality. Mercredi 9 février 2011. Dimanche 6 février 2011. How to reduce your hotel’s dependency on OTAs? OTA (online travel agency) has a real importance for hotelier and especially for the revenue management department. As the article says, hotelier need to focus on the strategy that can provide the most important revenue at the different time of the year. This is all about the revenue's strategy. Questions are always: Do we need to focus on large groups? Link to the article.

4

Digital Marketing in Hospitality: Starwood launches comprehensive online booking in Chinese

http://hoteldigitalmarketing.blogspot.com/2011/03/starwood-launches-comprehensive-online.html

Digital Marketing in Hospitality. Lundi 7 mars 2011. Starwood launches comprehensive online booking in Chinese. Starwood is conscientious about the importance of China by launching on their website the possibility to make reservation on Chinese. It is a revolution as in general booking on hotel website is available in English, French, Spanish, and Italian but usually not in Asian language. Starwood is one of the first ones who offer this type of possibility and it will be a plus for their Chinese market.

5

Digital Marketing in Hospitality: janvier 2011

http://hoteldigitalmarketing.blogspot.com/2011_01_01_archive.html

Digital Marketing in Hospitality. Dimanche 30 janvier 2011. Consumers wary of location-based services. In this survey, we learn that 5% of people use location based service as Foursquare and Facebook places and this number increases to 10% in U.S. Those people are also concerned about privacy. Moreover, Foursquare offers much information as statistics, which permit to know better our client, and obviously the clients of our competitors. So, I would say, use location-based, but with moderation! This study...

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digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: November 2010

http://digimarketingmba.blogspot.com/2010_11_01_archive.html

Digital marketing MBA 2010-11. Tuesday, November 30, 2010. In Class Exercise - Dec 1. Determine if a hotel is maximizing its 3rd party listings - or competing. 1 Use screenshots on a PPT - annotated - to document your work. 2 Choose a hotel by brand name - I recommend an independent hotel. 3 Conduct several searches in Google/Bing - by brand name, brand location, hotel type. 4 What were the results? Was the hotel 1st on page 1, ahead of 3rd parties? Visible on maps - in search results? Text, offers, info?

digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: Some Examples for Class Review

http://digimarketingmba.blogspot.com/2011/04/some-examples-for-class-review.html

Digital marketing MBA 2010-11. Tuesday, April 5, 2011. Some Examples for Class Review. Social Rewards Social Network - Top Guest Instagram. Social Network OTA - Expedia Facebook. 1 What customer groups - communities of interest are being targeted. 2 What actions are being provoked. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. 5 Do commercial campaigns change the essential nature of the social network used. Subscribe to: Post Comments (Atom).

digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: December 2010

http://digimarketingmba.blogspot.com/2010_12_01_archive.html

Digital marketing MBA 2010-11. Tuesday, December 14, 2010. Dec 15 Class Measurements. Today we will take a look at various types of data that can be collected and analyzed by marketers. Booking Conversions Statistics - from your booking engine provider. Assignment over the holiday break. Sixth Sense from MIT - presented at TED. Amazing possibilities.watch the video. Feel free to research further.you are not limited to the video. Detaling the service you have thought up. Quiz is up here.

digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: January 2011

http://digimarketingmba.blogspot.com/2011_01_01_archive.html

Digital marketing MBA 2010-11. Tuesday, January 25, 2011. What's happening in your part of the world - interesting use of datasource. Final Exam - Take Home - Due February 6. Final Exam – MBA Digital Marketing. Due -February 6 – Email by 9 PM. Please email me your final exam by 9 PM February 6. You may send it on a Word Doc, so that I can make notes/comments. Plan to create a. Document, so that you can load it into your blog. The Issuu should be done by Februrary 10. Take screenshots of each example.

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digital marketing MBA 2010-11: Gmail Motion - Real or Not

http://digimarketingmba.blogspot.com/2011/04/gmail-motion-real-or-not.html

Digital marketing MBA 2010-11. Tuesday, April 5, 2011. Gmail Motion - Real or Not. Subscribe to: Post Comments (Atom). Hospitality MBA Resource Center. Ideas - for keeping informed - while on the job. Great Visuals Stats from Hubspot. Gmail Motion - Real or Not. Some Examples for Class Review. Ethereal template. Powered by Blogger.

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digital marketing MBA 2010-11: Great Visuals + Stats from Hubspot

http://digimarketingmba.blogspot.com/2011/04/great-visuals-stats-from-hubspot.html

Digital marketing MBA 2010-11. Tuesday, April 5, 2011. Great Visuals Stats from Hubspot. View more presentations from HubSpot Internet Marketing. Subscribe to: Post Comments (Atom). Hospitality MBA Resource Center. Ideas - for keeping informed - while on the job. Great Visuals Stats from Hubspot. Gmail Motion - Real or Not. Some Examples for Class Review. Ethereal template. Powered by Blogger.

digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: Ideas - for keeping informed - while 'on the job'

http://digimarketingmba.blogspot.com/2011/04/ideas-for-keeping-informed-while-on-job.html

Digital marketing MBA 2010-11. Wednesday, April 6, 2011. Ideas - for keeping informed - while 'on the job'. Congratulations on finishing your classwork - now into the big world. I welcome any ideas on what would help you stay informed, as you progress your careers. Feel free to leave a note in the comments. April 26, 2012 at 5:20 AM. Pay Per Click Agency. There are many other efficient techniques, these are the ones that are very much in pattern at the moment and in the long run. July 28, 2012 at 9:44 AM.

digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: Manage, Monitor, Analyze - SM Tools

http://digimarketingmba.blogspot.com/2011/03/manage-monitor-analyze-sm-tools.html

Digital marketing MBA 2010-11. Tuesday, March 22, 2011. Manage, Monitor, Analyze - SM Tools. With the overwhelming nature of social media.comes a huge array of tools. A review of the top 5 here. You already know Seesmic. A write-once-post-everywhere tool. My clients use HootSuite. Also very well known. A great Twitter Tool directory.here. Subscribe to: Post Comments (Atom). Hospitality MBA Resource Center. The Last Class Assignment.A Knowledge Recap. Manage, Monitor, Analyze - SM Tools.

digimarketingmba.blogspot.com digimarketingmba.blogspot.com

digital marketing MBA 2010-11: April 2011

http://digimarketingmba.blogspot.com/2011_04_01_archive.html

Digital marketing MBA 2010-11. Wednesday, April 6, 2011. Ideas - for keeping informed - while 'on the job'. Congratulations on finishing your classwork - now into the big world. I welcome any ideas on what would help you stay informed, as you progress your careers. Feel free to leave a note in the comments. Tuesday, April 5, 2011. Great Visuals Stats from Hubspot. View more presentations from HubSpot Internet Marketing. I look forward to your active participation at the Think Tank. Into your blog - use t...

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Digital Marketing in Hospitality

Digital Marketing in Hospitality. Lundi 18 avril 2011. From Aude de Poulpiquet. Mercredi 6 avril 2011. SOCIAL REWARDS SOCIAL NETWORK -. What customer groups - communities of interest are being targeted. What actions are being provoked. Take a picture and share it on Facebook, Twitter or Flickr. Are the incentives appropriate. Will these campaigns work - yes, why - no, why not. No, because they reward only the best users . Do commercial campaigns change the essential nature of the social network used.

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