houseofbock.com

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Welcome to my site. I’ve been in the marketing communications business for over 20 years. My interest in marketing really came to life in college while taking classes on human behavior and appreciating the role that brands play in consumer’s lives. The most tangible area was through their advertising where a brand has an opportunity to tell their story, entertain and engage. I then went to McCann Erickson after 6 years at TBWA. A smaller agency, but a big responsibility. The opportunity was to fi...In 20...

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Welcome to my site. I’ve been in the marketing communications business for over 20 years. My interest in marketing really came to life in college while taking classes on human behavior and appreciating the role that brands play in consumer’s lives. The most tangible area was through their advertising where a brand has an opportunity to tell their story, entertain and engage. I then went to McCann Erickson after 6 years at TBWA. A smaller agency, but a big responsibility. The opportunity was to fi...In 20...

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10 butterfinger

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My Story | houseofbock.com Reviews

https://houseofbock.com

Welcome to my site. I’ve been in the marketing communications business for over 20 years. My interest in marketing really came to life in college while taking classes on human behavior and appreciating the role that brands play in consumer’s lives. The most tangible area was through their advertising where a brand has an opportunity to tell their story, entertain and engage. I then went to McCann Erickson after 6 years at TBWA. A smaller agency, but a big responsibility. The opportunity was to fi...In 20...

INTERNAL PAGES

houseofbock.com

1

Case Studies

http://www.houseofbock.com/case-studies

I’m in the midst of telling the stories of all the brands I’ve worked on. As of right now, only a few are up. Take a look at the drop down menu and enjoy! Powered by Pinboard Theme.

2

Expertise

http://www.houseofbock.com/expertise-2

Brand Strategy: Consumer Insight, Portfolio Architecture, Positioning, Competitive Analysis. Creativity: Campaign Development and Production, Promotions, Partnerships. Integrated Communication Plan Development. Thought Leadership: Trends, New Technologies, Consumers. New Products: Innovating, Naming, Brainstorming, Launch Planning. Scope and Fee Management: Negotiations. Powered by Pinboard Theme.

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Personal

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Resume

http://www.houseofbock.com/resume-2

4804 W 41st Street, St. Louis Park, MN 55416. M) 773/960-8318 (E) bockjm@yahoo.com. LinkedIn: www.linkedin.com/in/bockjoe. Minneapolis, MN 2013-2016. Director of Account Management. Led department of 35, including staffing, training and development. Land O’Lakes Digital AOR. Harken Health (retail healthcare start-up, part of UnitedHealth Group). Member of agency’s Senior Leadership Team. Los Angeles, CA 2013. New business strategist for pharma, automotive. Los Angeles, CA 2009 2012. Minneapolis, MN 1994.

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Blog

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Welcome to my site. I’ve been in the marketing communications business for over 20 years. My interest in marketing really came to life in college while taking classes on human behavior and appreciating the role that brands play in consumer’s lives. The most tangible area was through their advertising where a brand has an opportunity to tell their story, entertain and engage. I then went to McCann Erickson after 6 years at TBWA. A smaller agency, but a big responsibility. The opportunity was to fi...In 20...

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