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Analytics Strategist(by Huayin Wang)
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Analytics Strategist | huayin.wordpress.com Reviews
https://huayin.wordpress.com
(by Huayin Wang)
huayin.wordpress.com
Multi-touch attribution problem is solved, agree? | Analytics Strategist
https://huayin.wordpress.com/2013/04/05/multi-touch-attribution-problem-is-solved-agree
April 5, 2013. Multi-touch attribution problem is solved, agree? Filed under: attribution analytics. 8212; Huayin Wang @ 10:08 pm. I believe the MTA modeling problem is solved with the approach I discussed in the. Unusually Blunt Dialogue on Attribution. I have since received some questions about the approach, or the agenda; some related to the contents and others about formatting. Today, I am going to try a simple recap, to address those questions. Below are Q&A for other questions:. A: Yes. One exa...
The professed love of data science | Analytics Strategist
https://huayin.wordpress.com/2012/06/06/the-professed-love-of-data-science
June 6, 2012. The professed love of data science. 8212; Tags: data science. 8212; Huayin Wang @ 8:01 pm. It seems everyone fall in love with Big Data, Data Science and Data Scientists lately; not a lot good stories outside the few poster-child start-ups. It reminds me of an ancient Chinese story and a well known idiom:. Professed Love of What One Really Fears. In the spring and autumn period (770-476bc), there lived in Chu a person named Ye Zhuliang, who addressed himself as lord Ye . 1 Comment ». Notify...
Bid quality score: the missing piece in the programmatic exchange puzzle | Analytics Strategist
https://huayin.wordpress.com/2013/04/05/bid-quality-score
April 5, 2013. Bid quality score: the missing piece in the programmatic exchange puzzle. Filed under: Ad Exchange. 8212; Huayin Wang @ 7:45 pm. On the eve of the Programmatic IO and Ad Tech conferences in SF, I want to share my idea for a new design feature of Exchange/SSP, a feature that has the potential of significantly impacting our industry. This feature is the bid auction rule. The new auction I’d like to propose is a familiar one: it is a modified Vickrey auction with quality score! Here, the bid ...
Hi Mr. Wanamaker, only half of your money is wasted? | Analytics Strategist
https://huayin.wordpress.com/2013/05/20/wanamaker-quote
May 20, 2013. Hi Mr Wanamaker, only half of your money is wasted? 8212; Huayin Wang @ 6:09 pm. Everyone working in the advertising industry, or related fields, has probably heard of the famous Wanamaker Quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. What he said seems obvious at first; however, when read a little deeper, it could be problematic. Below are a few related points:. A) The waste may not be 50%; it may in fact be as high as 99%. To not making...
The state of the attribution business (in marketing/advertising) | Analytics Strategist
https://huayin.wordpress.com/2012/09/17/the-state-of-the-attribution-business-in-marketingadvertising
September 17, 2012. The state of the attribution business (in marketing/advertising). 8212; Tags: attribution. 8212; Huayin Wang @ 8:01 pm. I had some chats with friends and colleagues lately over the topic of attribution model; the shared feeling is that there is a glaring contrast between the growing number of vendors and the utterly lack of clarity and consensus on approaches. To put this more concretely:. We all know that last click was wrong, but do not know what to do with it. You are commenting us...
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Dirk Nachbar's blog | data science & more
http://dirknachbar.com/blog
Dirk Nachbar's blog. Data science and more. October 27, 2015. I was interested to see how to match 2 different sets with slightly different distributions. This can be relevant when you want to test the differences between 2 groups. Assume you have a long (1) and short set (2). First I sort set 2 by its values. I also estimate the mean difference between consecutive sorted values (mean diff). I matched 93% in my test. It takes 6% of n1*n2 possible iterations in my test with n1=60k and n2=10k. 10 in region...
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Analytics Strategist
November 30, 2015. My writing on attribution published on Linkedin. 8212; Huayin Wang @ 2:36 am. Some of my old writing on Linkedin, published a year and half ago. Below is a list of links:. The right attribution framework – part 1. The right attribution framework – part 2. The right attribution framework – part 3. The right attribution framework – summary. The right attribution framework is an open framework. November 9, 2015. How do you bid optimally? 8212; Huayin Wang @ 2:20 am. To handle the speed an...
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