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Idea Palette Weblog – media trends and point of view | ideacanvas.wordpress.com Reviews
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media trends and point of view
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IPL2: The Fever Is On… | Idea Palette Weblog
https://ideacanvas.wordpress.com/2009/05/05/ipl2-the-fever-is-on…
Media trends and point of view. IPL2: The Fever Is On. May 5, 2009. May 5, 2009. If IPL1 was all about testing a new format whether it will work or not, then IPL2 is about testing the same format in a foreign soil where there will be no local support for the teams. The Salient points are:. The opening match between Chennai vs. Mumbai opened with a rating of 5.1 at all India level. The 6 metro ratings are marginally higher than all India. Snapshot of Ratings by Markets. HSM= Hindi Speaking Markets. The ra...
Twitter helps to break the breaking news mould | Idea Palette Weblog
https://ideacanvas.wordpress.com/2009/02/10/twitter-helps-to-break-the-breaking-news-mould
Media trends and point of view. Twitter helps to break the breaking news mould. February 10, 2009. Breaking News primarily has two connotations. The urgency and scale of impact being one and the exclusivity in releasing the information being another. The phenomenon started with CNN disrupting normally scheduled programming to convey issues of utmost importance; usually real-time. The recent dilution of this once-effective, eyeball grabbing tool however is not my present concern. 3 Portability of content.
Indranil Datta | Idea Palette Weblog
https://ideacanvas.wordpress.com/author/idatta
Media trends and point of view. A Tale Of Two Rahuls. March 10, 2012. March 11, 2012. Last week the Indian media world was busy covering two Rahuls. Both are youth icons in their own right, and both were facing their share of emotional moments in their respective fields. Only difference is that one facing the public wrath for his party’s defeat in state election in UP and other taking a retirement from a sport which is followed by the entire nation! But that is not my point! So what went wrong with him?
Online Ad. Spends: Are We Keeping Track With Reality? | Idea Palette Weblog
https://ideacanvas.wordpress.com/2009/09/04/online-ad-spends-are-we-keeping-track-with-reality
Media trends and point of view. Online Ad. Spends: Are We Keeping Track With Reality? September 4, 2009. Figure 1: Avg. Daily Time Spent On Net vs. Share of Ad. Spends On Net. Ource : Avg. Time Spent = Indian Readership Survey Round 1(IRS R1). Share of Ad. Expenditure = Industry Estimate, FICCI- KPMG Report. TG = 12 years. The similar chart for other media has remained either flat or declining. Figure 2: Average Daily Time Spent On Various Media. TG = 12 years. Figure 3: Age-wise Break Up Of Net Audience.
A Splash of Colors | Idea Palette Weblog
https://ideacanvas.wordpress.com/2009/03/16/a-splash-of-colors
Media trends and point of view. A Splash of Colors. March 16, 2009. March 16, 2009. July 21st 2008 saw the burgeoning space of Hindi General Entertainment Channels (GEC) expanding with the launch of Colors, an offering from the Viacom18 (a 50:50 joint venture between Viacom and Network18) stable. The channel performed extraordinarily and led experts to wonder at the why’s and how’s of Colors, the King-in-waiting. We have done a small study to satiate those questions. Promotional Strategies during launch:.
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Idea Palette Weblog – media trends and point of view
Media trends and point of view. A Tale Of Two Rahuls. March 10, 2012. March 11, 2012. Last week the Indian media world was busy covering two Rahuls. Both are youth icons in their own right, and both were facing their share of emotional moments in their respective fields. Only difference is that one facing the public wrath for his party’s defeat in state election in UP and other taking a retirement from a sport which is followed by the entire nation! But that is not my point! So what went wrong with him?
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