primedandconfused.wordpress.com
How to advertise for charity | primedandconfused
https://primedandconfused.wordpress.com/2014/10/22/how-to-advertise-for-charity
Primed but confused about what to buy and how to go about it. How to advertise for charity. We all know those advertisements which tell us to donate to help children in Africa, or adopt a panther/endangered animal somewhere. Those ads make us feel bad that we get to sit in a nice comfortable couch and actually watch those ad’s but are they enough to make us donate? One video by the WHO (world health organization) ( https:/ www.youtube.com/watch? Not really if I’m honest. Wasting water is weird. Pelletier...
primedandconfused.wordpress.com
Rock on down to electric avenue | primedandconfused
https://primedandconfused.wordpress.com/2014/12/02/rock-on-down-to-electric-avenue
Primed but confused about what to buy and how to go about it. Rock on down to electric avenue. Show me they are truly sustainable ; I want something cost-efficient that doesn’t burn a hole through my energy bill ; Reduce Cost, Increase Range, Decrease Recharge Time ; Give a bigger tax credit. ; Evidence of its reliability, safety and cost savings . Other comments include Cost not much more than a gasoline ICE vehicle and Cost of gasoline reaches insane levels . Another problem I see with getting people t...
psue1f.wordpress.com
‘So it’s that kind of party!’ | Consumer Psychology
https://psue1f.wordpress.com/2014/10/24/so-its-that-kind-of-party
It's all about us- psue1f. So it’s that kind of party! This advertisement was first shown during the 2012 Super bowl, when 111.3 million people were watching. With so many advertisements currently on, the M and M brand. A strategic business unit of MARS incorporate) tried to stand out to grab individuals’ attention through the use of humour. Humour is a communication technique used to promote a product (Unger, 1996). While type. Positive affective mechanisms from the use of humour in advertisements promo...
psue1f.wordpress.com
March | 2014 | Consumer Psychology
https://psue1f.wordpress.com/2014/03
It's all about us- psue1f. Monthly Archives: March 2014. Their famous slogan advertising people to ‘Touch the Rainbow’ (and ‘Taste the Rainbow’) are urging consumers to (experience) a cross-sensory perception, and to touch colours that can only be visualised and seen. Association is a persuasive technique that is common in many advertisements. In Skittles case, it uses the idea of synaesthesia ( joined perception ), w. Jahn, B., and Kunz, W. (2012). How to transform consumers into fans of you...Kardes, F...
psue1f.wordpress.com
Consumer Psychology | It's all about us- psue1f | Page 2
https://psue1f.wordpress.com/page/2
It's all about us- psue1f. It’s great not knowing what you’re buying, right? I can’t see the sizes, I can’t see the price- I can’t see people in frontof me- I don’t see the point’ says one parent about shopping at Abercombie and Fitch (A and F). However, these atmospherics, features in a store that evoke a mood or emotion, do not seem to affect teenagers from enjoying the loud, scented, model clad stores- but why? What makes stores such as A and F so appealing to their target audience? Make a greater con...
psue1f.wordpress.com
Let me convince you why the Sainsbury advert is so good… | Consumer Psychology
https://psue1f.wordpress.com/2014/12/04/let-me-convince-you-why-the-sainsbury-advert-so-good/comment-page-1
It's all about us- psue1f. Let me convince you why the Sainsbury advert is so good. I love this advert! I enjoy learning about the World War, and being reminded that Christmas is not just a time for getting presents, but also for reuniting with people. So, I basically like the take-home message Sainsbury is trying. To convey: Christmas is for sharing. However, this advert has been heavily. It would seem there is a generational gap between how this advertisement is perceived. For example, old veterans...
aliciaatwp.wordpress.com
You are very unique, just like everyone else. | Think again, and make better choices.
https://aliciaatwp.wordpress.com/2014/11/27/you-are-very-unique-just-like-everyone-else
Think again, and make better choices. You are very unique, just like everyone else. November 27, 2014. This sentence has been stuck in my head lately. Advertising are the great example for breaking stereotypes, catching maximum attention, and inspire people to think again (sometimes about a social issue). Always #LikeAGirl challenged the stereotype of being a girl by Rewrite the rules . Well, my usual mantra is finding the balance , like the Yin and Yang, my favorite Daoism philosophy. Marketers shou...
aliceinconsumerland.wordpress.com
Selling Fairtrade to the Queen; Who Sews the Clothes in Consumerland? | Alice In Consumerland
https://aliceinconsumerland.wordpress.com/2014/11/21/selling-fairtrade-to-the-queen-who-sews-the-clothes-in-consumerland
It's always tea-time. Selling Fairtrade to the Queen; Who Sews the Clothes in Consumerland? November 21, 2014. Recently, I was bonding with a friend over our mutual hatred of Primark. Mostly this stems from the stress of shopping in such a crowded and confused environment, which is enough to induce anyone’s anxiety levels to breaking point. You can find out more here. Http:/ www.waronwant.org/campaigns/love-fashion-hate-sweatshops. All owned by Nestle! This lack of knowledge could also explain why Castal...
confessionsoftheconsumer.wordpress.com
Like mother like daughter. | confessions of the consumer...
https://confessionsoftheconsumer.wordpress.com/2014/11/14/like-mother-like-daughter
Confessions of the consumer…. Like mother like daughter. Asymp; 4 Comments. I still feel a bit depressed knowing the fact that I can never find the right products for my own taste. The same process is visible in every industry, not just for supermarkets, I tend to like the products or services which my father prefers. This idea was in my head since I wrote the previous blog entry; I would always prefer a BMW . Why? Are consumer preferences really inheritable? Would be happy to hear your ideas! Olshavsky,...
psue1f.wordpress.com
December | 2013 | Consumer Psychology
https://psue1f.wordpress.com/2013/12
It's all about us- psue1f. Monthly Archives: December 2013. Are students motivated to write academic blogs? For the module, Emotion and Motivation, it was a requisite for me to write a blog on my own topic of interest. A blog can be used as a form of student-centred learning, whereby students organ. Balleine, B., and Dickinson, A. (1998). Goal-directed instrumental action: contingency and inventive learning and their cortical substrates. Neuropharmacology, 37(5), 407-419. Ekdale, B., Namkoong, K....Then ...
