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American Apparel

Среда, 25 апреля 2012 г. We are going to use several advertising means for promoting American Apparel in. And we decided to slightly differentiate marketing campaigns for two our segments as long as both segments see not exactly the same values in AA’s product (it was mentioned earlier). First of all, we will use internet recourses. As long as our both target audiences are young, fashion and active people, who spend a lot of time browsing the internet:. Creating on our official web-site. Of Mtv, Muz-Tv (...

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American Apparel | improject2012.blogspot.com Reviews

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Среда, 25 апреля 2012 г. We are going to use several advertising means for promoting American Apparel in. And we decided to slightly differentiate marketing campaigns for two our segments as long as both segments see not exactly the same values in AA’s product (it was mentioned earlier). First of all, we will use internet recourses. As long as our both target audiences are young, fashion and active people, who spend a lot of time browsing the internet:. Creating on our official web-site. Of Mtv, Muz-Tv (...

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American Apparel | improject2012.blogspot.com Reviews

https://improject2012.blogspot.com

Среда, 25 апреля 2012 г. We are going to use several advertising means for promoting American Apparel in. And we decided to slightly differentiate marketing campaigns for two our segments as long as both segments see not exactly the same values in AA’s product (it was mentioned earlier). First of all, we will use internet recourses. As long as our both target audiences are young, fashion and active people, who spend a lot of time browsing the internet:. Creating on our official web-site. Of Mtv, Muz-Tv (...

INTERNAL PAGES

improject2012.blogspot.com

1

American Apparel: American Apparel Worldwide

http://improject2012.blogspot.com/2012/04/american-apparel-worldwide.html

Понедельник, 16 апреля 2012 г. So, just look on some facts and you'll see how typical is AA in every country it operates in:. 1st store - 2005 (now 5 stores) e-commerce;. Active promoting via fashion magazines, social media;. Creative ads and photos received a lot of attention, and is frequently discussed on Japanese social networking sites and blogs;. 2011 - 49% sales growth;. Previous 80s pop style was replaced with a 50s-60s classic line up;. Focus on women's products. AA's store in Sao Paulo. Success...

2

American Apparel: Porter's Diamond of National Advantage

http://improject2012.blogspot.com/2012/03/porters-diamond-of-national-advantage.html

Вторник, 20 марта 2012 г. Porter's Diamond of National Advantage. In this industry main factor conditions for the firm are: human resources (marketing team, creative team, designer), infrastructure (network of shops) and capital resources required to afford advertizing campaigns. Under the influence of the supporting industries customers become more sophisticated and willing to have new trends in the industry, they need this changes and this changes drive creativity and innovation. Working, no hesitation...

3

American Apparel: Porter’s Five Forces Analysis

http://improject2012.blogspot.com/2012/03/porters-five-forces-analysis.html

Вторник, 20 марта 2012 г. Porter’s Five Forces Analysis. New entrants. Moderate to high. The existence of barriers to entry. Almost no barriers except some moderate capital requirements. Switching costs or sunk costs. No serious switching costs exist among customers. Brand loyalty is relatively low. Access to distribution. It is hard to build a strong brand using clothes retailers, so one should built its own distribution network including own shops or use e-commerce. Clothes are used for centuries!

4

American Apparel: Value Chain of American Apparel

http://improject2012.blogspot.com/2012/03/value-chain-of-american-apparel.html

Вторник, 20 марта 2012 г. Value Chain of American Apparel. Vertical integration of American Apparel core business has resulted into simplification of inbound processes – company simply does not need much from the external environment. Such way of doing things seems a good solution for the company, as it may always be sure that there could be no problems with suppliers, and the business will operate almost in any condition of external environment. Due to the fact that company has internalized its operatio...

5

American Apparel: International Marketing

http://improject2012.blogspot.com/2012/04/international-marketing.html

Понедельник, 16 апреля 2012 г. Do you remember what American Apparel is worldwide? So what American Apparel is for the Russian market? International Marketing Strategy should be tuned to. American Apparel unique marketing campaign adaption to Russian mentality and differences in perception]. I No "Legalize Gay" campaign. American Apparel believes in freedom, expression and equality. American Apparel believes that sexuality should be celebrated, not condemned. C) from AA official site. We see it in religi...

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American Apparel

Среда, 25 апреля 2012 г. We are going to use several advertising means for promoting American Apparel in. And we decided to slightly differentiate marketing campaigns for two our segments as long as both segments see not exactly the same values in AA’s product (it was mentioned earlier). First of all, we will use internet recourses. As long as our both target audiences are young, fashion and active people, who spend a lot of time browsing the internet:. Creating on our official web-site. Of Mtv, Muz-Tv (...

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