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Deceptively Simple

The Business and Management of Print Media in India

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Deceptively Simple | indianprint.blogspot.com Reviews
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The Business and Management of Print Media in India
<META>
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1 deceptively simple
2 look and feel
3 posted by
4 sandip ghose
5 1 comment
6 labels deccan herald
7 forbes india
8 mario garcia
9 mint
10 new indian express
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deceptively simple,look and feel,posted by,sandip ghose,1 comment,labels deccan herald,forbes india,mario garcia,mint,new indian express,open magazine,the hindu,the telegraph,news as utility,labels alberto ibarguen,john shorenstein center,jon klein
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Deceptively Simple | indianprint.blogspot.com Reviews

https://indianprint.blogspot.com

The Business and Management of Print Media in India

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1

Deceptively Simple: Look and Feel

http://indianprint.blogspot.com/2009/08/look-and-feel.html

The Business and Management of Print Media in India. Saturday, August 8, 2009. Surely look matters. Especially on first appearance. And, beauty is certainly not necessarily only skin deep when it comes to a ‘thought product’ like a newspaper. Great content can be made to look even more attractive by intelligent packaging and ease of navigation is sure to please even an old school die-hard reader. Even the staid Deccan Herald and the New Indian Express (down South) have also tried a change of wardrobe &#8...

2

Deceptively Simple: News as Utility

http://indianprint.blogspot.com/2009/04/news-as-utility.html

The Business and Management of Print Media in India. Saturday, April 4, 2009. Somewhat simplistically put the problem of newspapers in western countries (especially the US) has been that, fearing mass migration of readers to the web – they have actually accelerated the process without being able to monetise the readership of the net editions. The paradox – however - is that, it isn’t as if the market is not growing. But, the revenue is going in different directions. Paradigm Shift or Psychological Shift.

3

Deceptively Simple: August 2008

http://indianprint.blogspot.com/2008_08_01_archive.html

The Business and Management of Print Media in India. Tuesday, August 26, 2008. Is it only about Eye-balls? Taking off from where Sen and Robin started…. I think it was R Sundar who once told me, chatting over tea at the BCCL. Office in Government Place East in Calcutta, “circulation has to be built copy by copy - there are no short cuts”. Then there was AD who would never tire of recounting how it took The Telegraph. A good 10 years to touch the circulation of the original 'Englishman'. The ToI, as alway...

4

Deceptively Simple: August 2009

http://indianprint.blogspot.com/2009_08_01_archive.html

The Business and Management of Print Media in India. Saturday, August 8, 2009. Surely look matters. Especially on first appearance. And, beauty is certainly not necessarily only skin deep when it comes to a ‘thought product’ like a newspaper. Great content can be made to look even more attractive by intelligent packaging and ease of navigation is sure to please even an old school die-hard reader. Even the staid Deccan Herald and the New Indian Express (down South) have also tried a change of wardrobe &#8...

5

Deceptively Simple: April 2009

http://indianprint.blogspot.com/2009_04_01_archive.html

The Business and Management of Print Media in India. Saturday, April 4, 2009. Somewhat simplistically put the problem of newspapers in western countries (especially the US) has been that, fearing mass migration of readers to the web – they have actually accelerated the process without being able to monetise the readership of the net editions. The paradox – however - is that, it isn’t as if the market is not growing. But, the revenue is going in different directions. Paradigm Shift or Psychological Shift.

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Deceptively Simple

The Business and Management of Print Media in India. Saturday, August 8, 2009. Surely look matters. Especially on first appearance. And, beauty is certainly not necessarily only skin deep when it comes to a ‘thought product’ like a newspaper. Great content can be made to look even more attractive by intelligent packaging and ease of navigation is sure to please even an old school die-hard reader. Even the staid Deccan Herald and the New Indian Express (down South) have also tried a change of wardrobe &#8...

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